build - w academy summer workshops
TRANSCRIPT
SUMMER WORKSHOPS DIGITAL MARKETING
@OUAL I
www.ouali.com
webcongress.com wacademy.co wagency.co
www.webcongress.com/americastour
PROGRAM BUILD PROMOTE ATTRACT
ENGAGE CONVERT OPTIMIZE
With our special program divided in 6 categories, you will learn all the aspects of digital marketing.
TUESDAYS, 5-7PM
CONVERT PROMOTE
OPTIMIZE
ENGAGE BUILD
ATTRACT
Digital check list
Digital marketing for your business or startup
Search Marketing
Online Advertising
Design & Experience Mobile Marketing
Social Media
Content Marketing
Email Marketing
Ecommerce
Monitoring tools
Analytics & Testing
W EXPERIENCE
Get free access to the W Academy Online Education Platform!
ONLINE.WACADEMY.CO
Attendees will receive the W Certificate by WebCongress Inc at the end of the training, and access to our e-learning platform during the classes.
WHOOOP!
TOOLS
THERE IS ONLINE TOOLS FOR EVERYTHING
TOOLS
TO BUILD WEBSITES
TOOLS
TO CREATE LOGOS & DESIGNS
https://www.graphicsprings.com/
TOOLS
TO SEND EMAILS & NEWSLETTERS
TOOLS
TO TRACK THE VISITS
TOOLS
TO COUNT WORDS
http://www.wordcounter.net/
TOOLS
FOR PICTURES
FULL GUIDE OF IMAGES OPTIMIZATION https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization?hl=en
TOOLS
TO ESTIMATES REVENUE ON YOUTUBE http://socialblade.com/youtube/youtube-money-calculator
TOOLS
TO MONETIZE VIDEOS
TOOLS
TO MARKET YOUR BOOKS
TOOLS
TO CREATE LANDING PAGES
TOOLS
TO OPTIMIZE YOUR WEBSITE
FORGET ALL YOU KNOW ABOUT DIGITAL
DIGITAL IS MORE THAN THAT
https://www.youtube.com/watch?v=n9EgH-QxaUI
Seguimiento ! marketing without #bullshit
the bad news
ME DOING WEBS!HUMAN CLICK!> ME MAKING
MONEY!
MOTIVATION IS NOT MISSING
BUT !FANS WON’T ALWAYS LIKE WHAT YOU DO!
AND THEY WILL LET YOU KNOW.!
IT’S NOT ABOUT ADAPTING BUT TRANSFORMING
https://www.youtube.com/watch?v=97vPNAUYJsc
HOW YOU SEE YOURSELF
HOW YOUR CLIENTS (OR BOSS) SEES YOU
YOUR FRIENDS (OR COLLEAGUE) ABOUT DIGITAL STRATEGY
How it really is.
THE NEW ERA IS HERE
I think we should do more content marketing So we can attract more views, rank better And increase our engagement We may also get relevant leads and sell more!
YOUR MOM’S ATTENTION WHEN YOU TALK ABOUT DIGITAL
I think we should do more content marketing So we can attract more views, rank better And increase our engagement We may also get relevant leads and sell more!
YOUR DOG’S ATTENTION WHEN YOU TALK ABOUT DIGITAL
I think we should do more content marketing So we can attract more views, rank better And increase our engagement We may also get relevant leads and sell more!
YOUR DAD’S ATTENTION WHEN YOU TALK ABOUT DIGITAL
I think we should do more content marketing So we can attract more views, rank better And increase our engagement We may also get relevant leads and sell more!
YOUR CLIENT’S ATTENTION WHEN YOU TALK ABOUT DIGITAL
AND YOU SEND THE BUDGET FOR DIGITAL
MARKETING…
THE GUYS FROM M ARKETING
THE SALES TEAM
THE BOSS
IT’S NOT ABOUT BEING SMART
IT’S NOT ABOUT MARKETING BUDGET
IT’S NOT AN ACCIDENT
IT’S AUTHORITY
IT’S CREATIVITY
IT’S SOCIAL PROOF
IT’S MOBILE ALWAYS
Digital is not a luck thing
Digital is about
user entertainment
Basics needs, today
Unfaithful bastards
Purchase process Google Facebook
Blogs
MOBILE FIRST!
ONLINE, EVERYONE IS A CUSTOMER EVEN WHEN THEY HAVE NO MONEY
YOU COULD REINVENTE ECOMMERCE
https://onlycoin.com/
DESIGN FOR THE USERS
SO, BUILD STRONG PLATFORMS
READ THE FUTURE
crystalknows.com
PREDICTE THE REACTIONS
charlieapp.com
YOU CAN (HAVE TO) TEST BEFORE GOING ONLINE
vwo.com optimizely.com
INFLUENCERS NOT CELEBRITIES
USE INFLUENCERS
828 tweets a year. #lazy
BRAIN MANIPULATION
CONTEXTUAL COMMERCE & ADS
You think, you feel, you need, we read you and suggest to you!
SECOND SCREEN, MULTI SCREEN
SMART TV & ADVERTISING
- LESS BROWSING MORE WATCHING - SPEAK TO YOUR TV - CAST READY - WEARABLE TV REMOTE
GAMES & ADS
Probably the best advertising experience.
NEXTFLIX ADVERTISING
PROGRAMMATIC
CLOUD SOLUTIONS
RETARGETING
You are the advertising channel
WEARABLE ADVERTISING?
digital is everywhere
FRONT
BACK
you don’t test, you don’t pass.
More tools, more doing
Sky is not the limit
https://www.startwithwhy.com/
DIAGNOSTIC
HOW STRONG ARE YOUR DIGITAL MARKETING
SKILLS?
http://digitalmarketinginstitute.com/diagnostic/
