build your brand
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John R Wood "Build Your Brand"TRANSCRIPT
Build Your Brand at John R. Wood
What is my niche?What is my Unique Selling Proposition (USP)?What is my elevator speech?
At John R. Wood Realtors, “step one” is already in place. When you walk in the door, customers recognize the
company name
….the oldest major real estate firm in Southwest Florida…. the one that has been #1 in market share volume for the past two years. So the question is how can you use that base to build your own brand?
The Wood firm knows the brand building process. Reviewing your background and contact base is important. Finding your USP is one of the first steps.
Developing the image comes later. John R. Wood encourages agents to develop their own logo or photo logo, and by all means, use color.
With the many years of real estate management and marketing experience, John R. Wood can help you build a successful brand.
Fax:
www.MichelleInParadise.com
800 5th Ave. S, Suite 200 Naples, FL 34102
MichellearadisP
239.293.8844
Email:239.325.2865
Cell:
ABR, CRS, GRI, SFR, REALtoR®
239.273.0403239.280.2218239.325.2889
paul , P.A. , ReAltoR®GRAffY
800 Fifth Avenue South, Suite 200, Naples, FL 34102
800 5th AVENUE S., SUitE 200 NAPLES, FLORiDA 34102
www.johnrwood.com
Jim & Linda MayerMembers - Board of Directors
cell 239-290-9685efax 239-325-2871 toll free 800-633-7161
email [email protected]
www.mayerteam.com
Donald E. WinklerREALTOR®
cell 239.961.2166 direct 239.280.2222 office 239.434.0101
efax 239.325.2807 toll free 800.633.7161email [email protected]
800 5th AVENUE SOUth, SUitE 200 NAPLES, FLORiDA 34102
www.JohnRWood.com
Your Path to Paradise Broker Associate, e-Pro, ABR, GRI
Direct: (239) 571-8537 Toll Free: (800) 982-8079 Fax: (239) 325-2853
www.DanaLark.com [email protected]
3255 Tamiami Trail NorthNaples, Florida 34103
800 5th AVENUE SOUth, SUitE 200 NAPLES, FLORiDA 34102
www.JohnRWood.com
Guy BRooksREALtOR, CRS, GRi, GREEN
www.GuyBrooks.comcell 239-404-3581
office 239-434-0101 efax 239-325-2902email [email protected]
Old Naples Office
Representing the Luxury Lifestyle
GRI, RealtoR® [email protected] 239.450.2164 eFax 239.298.5325
Donna Bell
2600 Immokalee Rd. Naples, Fl 34110
Mobile: 239.249.2991Office: 239.434.0101 eFax: 239.280.2240
Toll Free: 800.633.7161Email: [email protected]
RealtoR®, aBR, GRI Naples & MaRco IslaNd BoaRd of RealtoRs
Monika M. Goodrich
Extraordinary Homes - Exceptional Service - That Simple
800 5th Avenue South, Suite 200
Naples, Florida 34102
www.RealEstateInNaplesFlorida.com
Heidi VarsamesBROKER ASSOCIATE, REALTOR , CBR, CRS, GRI
(239) [email protected] Immokalee Rd. Naples, Florida 34110
Carol FoxCell: 239.272.9123Office: 239.434.0101Email: [email protected]
, REaltOR
800 5th ave. S. Suite 200, Naples Fl, 34102
Agents at John R. Wood are encouraged to build their own identify with their basic tool, the business card. The company format is full color card with agent photo and the company logo. Otherwise, the agent is free to create any type of professional looking card that helps build their brand.
Business cards
Just sold
on
Vanderbilt beach Laurie Bellico
(239) 293-9389PA, MBA, Broker-Associate
We’ve Got Everything on Your Checklist!
SimplyCharming
611 Park Shore Drive**www.LBellico.com/209015442
Priced from $1,349,000
West of 41 Location
Walking Distance to the Beach
Timeless Design with New Materials
Highly Energy Efficient
Hurricane Rated Windows
Gas Heated Pool, Spa and Fire Pit
Gourmet kitchen and SS Appliances
Exceptional Flooring and Lighting
Tongue and Grove Ceiling
Summer Kitchen*
Private Outdoor Living Space
Prime Exposure & Bright Open Feel
Tropical Landscape on Large Lot
Easy to Maintain Home with Extended Warranty
Moorings Beach Club Membership*
Park Shore Beach Club Membership** Developer to Consider SFH Trades
3145 Crayton Road*
Just Sold!
Interested in the Southwest F lorida real estate market?
Shopping for a Great Realtor...
239.659.6135 · cell 564.2906
Nan Dietrich
SpeaksNan “Old Naples”You have the good sense to choose Old
Naples ... have the good sense to choose Old Naples’ Nan Dietrich as your REAltOR®
I have private placement properties Non-MlS. Call or e-mail for details
130 4th Ave. Slist price $2,499,000
644 Bougainvillea Rd.list price $2,875,000
160 3rd St. Nlist price $1,295,000
las Dunas - 370 2nd Ave. S4BR+den/3BA/double garage
list price $1,499,000
SOlD
SOlD JuSt
lIStE
D
SOlD
Negotiating Luxury Real Estate Since 1983
“The source of knowledge is experience” – Albert Einstein
John R. Wood Realtors offers a convenient and high value printing option for agents to build their brand via post cards, including multiple formats for just listed, just sold, open house, and more. As soon as photos are available, post cards can be ordered on-line, in a process that takes only a few minutes. The cards are then delivered to the agent the next morning, via overnight mail, but most agents elect to simply have the cards mailed by the printing company.
Post cards
Robyn Pfister Griffin Don Winkler
Sold By RoByn and don
AquAlAne ShoreS 440 14th Avenue S. $1,495,000
The John R. Wood Research Department provides a variety of monthly, quarterly and annual reports that agents can use in their marketing efforts. The entire report can be sent to customers or agents can use portions for insertion into their personal newsletters. The company encourages agents to build their brand using various various newsletter sources, and the Marketing Department can assist in developing templates, logos, masthead, etc.
Market data and agent newsletters
Reports
eNewsletters with links to reports
Printed tri-panel newsletters
Gulfshore Boulevard Annual Market Report
ANNUAL AVERAGE SALES PRICE – CLOSED SALES
$0
$500000
$1000000
$1500000
$2000000
$2500000
200820072006200520042003200220012000199919981997
BEACHFRONT CONDOMINIUMS
$536,947
$755,057$858,860
$1,209,117
$941,368$1,031,539
$1,376,471
$1,533,441
$1,383,769
$2,105,120
$1,797,735
$1,482,872
$0
$200000
$400000
$600000
$800000
$1000000
200820072006200520042003200220012000199919981997
BAYFRONT CONDOMINIUMS
$187,885$233,593
$243,715$286,703
$375,515
$513,331
$381,961
$876,611
$649,764
$765,577
$686,132
$615,108
John R. Wood HomeLook was the first and remains as the most effective monthly publication in the market, featuring all JRW listings at no cost to the agent. Sellers love it…..buyers love it…..and agents love it, because it produces leads, keeps sellers happy, and increases the branding presence of the listing agent.
The web is the way of the real estate world in today’s market, but newspaper remains very valuable in marketing open houses and building image. John R. Wood Realtors maintains a dominant newspaper presence in Southwest Florida, as the only company with a weekly insert. It appears in both the Naples Daily and Bonita Daily News.
The special color agent ads provide an additional branding opportunity that is unmatched by any other company in the area
Newspapers March/apr i l
Sunday, March 7, 2010
hundreds of Open hOuSeS
F e a T u r i n G
®
recycled paper and environmentally friendly inks are used in the printing of homelook
a GreaT way TO lOOk FOr yOur SOuThweST FlOrida hOMe!
Apr i l /MAy
Sunday, April 11, 2010
Hundreds of Open HOuSeS
F e A T u r i n G
®
recycled paper and environmentally friendly inks are used in the printing of homelook
A GreAT wAy TO lOOk FOr yOur SOuTHweST FlOridA HOMe!
Estate Lifestyles is a quarterly John R. Wood publication that has won rave reviews for its great articles and luxury presentation of properties. It is a very targeted magazine, truly reaching the high-end buyers and sellers via direct mail to their homes. In addition to the color advertising that promotes the listing agent and the property, there are also special promotion ads that further enhance professionalism and identity-building for John R. Wood agents.
Estate Lifestyles
With Gulf views too breathtaking to describe, this condominium is unbelievably spacious with over 8,400 square feet under air. Spectacular living areas, gourmet kitchen, library, and five bedroom suites. 5BR+Den/6+2halfBA
The perfect blend: A magnificent new residence just 100 feet from the sand with easy access to all the amenities of beach living, panoramic views of the Gulf of Mexico from all living levels, and a sought-after Gulf Shore Boulevard South address. This home, a flawless integration of thoughtful design, exceptional craftsmanship, materials of superior quality and state-of-the-art technology from foundation to finish, was completed for these owners in June 2009 and is perfectly situated near beach and town. Of note: a media/family room and study plus pool and expansive lanais where you can hear the waves and feel the breeze. 5BR+Den/5BA+2half
Park Shore-Regent 4101 Gulf Shore Blvd. N. #6S
Old Naples 92 Gulf Shore Blvd. S
Robyn Pfister Griffin, (239) 262-7366Don Winkler, (239) 961-2166
www.RobynPGriffin.com/C6506$5,250,000
Craig Jones, (239) 280-2238www.NaplesHomeExpert.com/H4224
$6,450,000
ESTATE | 33
This Bay home in Barefoot Beach has 180-degree Gulf views, its own private bayside pool, a boat dock with lift on the Bay and it’s less than 350 steps to the beach! Spectacularly crafted with a 2-story fireplace, this “Dream Home” for boaters and beach lovers offers magnificent Gulf and Bay views from nearly every window. 3+car garage. 4BR+Den+Library/4+1halfBA
Barefoot Beach234 Barefoot Beach Blvd.
Garren Grup, (239) 289-8619www.BuyUpNaples.com/H878
$4,299,777
ESTATES$3>6Million
Barefoot Beach
Barefoot Beach is a gated community located in the northwest corner of Collier County. The
460-acre development boasts approximately three miles of white sugary sand beach along
the Gulf of Mexico. All homes, villas or condos in Barefoot Beach have views and/or access to the beach and are on navigable waterways
which allow boats access to the Gulf.
From the moment you step out of the elevator that arrives directly in this spectacular residence, luxury and Gulf views abound. This elegant condo boasts an open and inviting floor plan and sophisticated finishes and backgrounds throughout. Professionally decorated by one of the country’s leading interior designers, it is a perfect retreat or year-round home for the most discriminating buyer. 4BR/4BA
Seasons at Naples Cay 81 Seagate Drive #902
Frank Petras, (239) 595-2221www.FrankPetras.com/C4409
$3,795,000
ESTATE | 31
The John R. Wood Marketing Department provides multiple brand-building and advertising opportunities every month via various regional, national, and international magazines. Ads are offered at discounted corporate rate prices that cannot be obtained by most other companies.
Other magazines
OLD NAPLES 616 Fifth Avenue S. 239-434-0101
CENTRAL NAPLES 3255 Tamiami Trail N. 239-261-6622
UPTOWN 2600 Immokalee Rd. 239-598-0059
BONITA SPRINGS 26269 S. Tamiami Trail 239-498-9200
EDGEWATER 1907 Gulfshore Blvd. N. 239-261-6699
SANIBEL 630 Tarpon Bay Rd. 239-472-2411
ChARLESTON SqUARE 225 Banyan Blvd. 239-643-3636
JOHN
R WOOD REALTORS
Annive
rsary
www.JohnRWood.com
Naples & Southwest Florida!www.JohnRWood.com
The oldest, family-owned, major Naples real estate firm continues to focus on legendary customer service, innovative marketing, and superior use of emerging technologies.
Exquisite condo for the most discriminating buyer. One of Naples most prestigious addresses. 43 residences. Private elevator. Gated beachfront enclave. 4/4 (C4409) Frank Petras 595-2221 $3,995,000
SEASONS AT NAPLES CAyFollow the brick streets of Georgetown to this custom built stately brick home overlooking the second hole of the Club at Pelican Bay. A must see! Owner/Agent 4+Den/4 + 2 half (H3688) Gil and Donna Clark 659-6340 $3,200,000
GEORGETOWN Exceptional waterfront home w/wide, western views over Venetian Bay. Superior new construction. Distinctive architecture. 50’ pool. Call for unique features. 3+Den3.5 (H3354)Rose Mary Everett 272-7790, Jessica Sowin 272-6810 $3,750,000
PARk ShORE
Direct Gulf views! Rarely available 03 tier. New hurricane windows & sliders. Meticulously updated and turnkey furnished by Robb & Stucky. 2+Den/3 (C4778)Karen Champion 450-3676 $2,300,000
ESPLANADE CLUBGordon Drive, steps to 3rd St. and the beach. Remodeled in 1989. French doors, custom tile, newer kitchen. Beautiful yard with fruit trees and pond. Wonderful pool and new code-rated cage. 3/2.5 (H3542) Jim Mayer 290-9685 $1,725,000
Southern exposure over the 15th fairway of Naples Beach Hotel golf course. Ideal for car collector - this home features a 5 car garage. 3 blocks to the beach. 4+Den/4.5 (H3739) Karen Champion 450-3676 $2,294,000
Elegant 17th floor residence, 3 bedrooms, 3 baths, 10 ft ceilings throughout, Saturnia flooring, walk to the beach, impressive Gulf view! 3/3 (C4687) Friley Saucier, PA 293-3532 $1,695,000
ST RAPhAELLuxury SFH under construction debuting early 2009. Walk to the beach from this Moorings private tropical oasis w/open floor plan, high end custom finishes, lanai w/fire pit & more! 3+Den/3 (H3756) Laurie Bellico, PA 293-9389 $1,350,000
Elegant turnkey condo w/open floorplan & unsurpassed views of the Gulf. Gourmet kitchen, private elevator, marble floors, crown moldings. 2 garage spaces. 3/3.5 (C4990) Maggie Sanders 269-4499, The Naples Resort Home Team $1,549,000
ThE DUNES, GRANDE DOmINICA mOORINGS
COqUINA SANDS GULF hEIGhTS
Bill Earlswww.BillEarls.com • (239) 777-6622 • (800) 982-8079Naples Luxury Real Estate
PElican Bay, Strand at Bay colony
Luxury estate offers 152 feet of pristine beach frontage with adjacent property as conservation area protecting your privacy and enhancing long water view down the coast of Naples. One of 12 residences in a gated beachfront enclave featuring an extraordinary 9,775 Sq. Ft. home that takes full advantage of its seaside location with commanding views plus an open airy floor plan and floor to ceiling arched windows that maximize Gulf views on each level .4+Den/6.3 $12,900,000
old naPlES BEach EStatE
An extraordinary beach-front opportunity to create your own vision of paradise with 170 feet of direct beach frontage, extending all the way to Gulf Shore Blvd. A vast buildable envelope with room to build a significant sized residence. $12,900,000
PElican Bay, Strand at Bay colony
This architecturally magnificent Mizner styled, 5 bedroom beachfront estate home is located in the private, gated community of Bay Colony & offers 135’ of beach frontage. The stunning marble floored foyer introduces a sweeping spiral staircase and superbly detailed rooms w/marble, stone & hardwood floors, beamed &vaulted ceilings, & 2 story arched windows w/exquisite beachfront views. 5+Den/5.1 $10,900,000
Park ShorE
An exceptional bay front estate home that personifies luxurious living that by comparison has is no equal. Due southern exposure overlooking Venetian Bay, this 5,800 SF home is ideal for entertaining. Additional features include summer kitchen with fireplace, vanishing edge pool and spa, wine room formal dining room, elevator. 4+Den/4.2 $5,495,000
EStatES at Bay colony
An exceptional one-of-a-kind custom built home situated in one of Naples’ most exclusive communities, the Estates at Bay Colony. Exquisitely finished with world-class quality of features and fixtures throughout, this Zen-like setting is defined by simple, clean lines where the overall effect remains uncluttered and truly an original luxury residence. 4+Den/5.2 $4,950,000
aqualanE ShorES
An Old Florida style with 21st Century sophistication, a distinguished original style, design and finish rarely found. Thoughtfully designed by Stofft Cooney Architects this 4 bedrooms plus den is luxurious finished over 5,200 Sq. Ft. of living area, 3 bay garage, wine room, 2 fireplaces. Directly off Naples Bay on secluded Flamingo Cove with deep-water yacht basin that is able to accommodate a vessel of significant size 4+Den/4.2 $5,450,00
PinE ridgE
An architectural achievement ideally sited on one of the largest lakes to be found in Naples offering an estate unlike any other. Custom built in 2004 by Hemmer Construction & stylishly designed by Mark Leonardi this sleek & contemporary residence embodies simple graceful lines & top of the line appointments throughout. 5+Den/6.2 $4,950,000
old naPlES
Exquisite new construction in the very heart of Old Naples only 1.5 blocks to beach and situated just 3 blocks to either 3rd Street South or 5th Ave South. Bermuda styled, luxury residence 1.5 blocks to beach. Over 6300s/f. Special features include 4 bay garage holds up to 10 vehicles. 5+Den/5.1 $3,999,000
PinE ridgE
Tuscan estate on over 1.67 acres w/southern exposure. Completed in 2005 w/10,240 S/F of Tuscan estate on over 1.67 acres w/southern exposure. Completed in 2005 w/10,240 S/F of luxurious living. Only home in SWFL to achieve the “Perfect Home” award. Additional appointments include 3 stone fireplaces, 3 separate serving/bar stations, 3- bay collectors garage plus large boat/motor home port. 5/6.1 $4,975,000
Port royal
Built by Yeager Custom Homes and located at the southern end of Spyglass Lane in a cul-de-sac location this fine home includes a new roof, cement floating dock, brick paved driveway, 16 foot ceilings, keystone patio surrounding tropical pool and spa. Also feature gourmet kitchen, luxurious master suite and includes 3 bedroom suites plus a 3-bay garage. 4+Den/4 $4,495,000
Robyn & DonDon Winkler239-961-2166 [email protected]
robyn Pfister Griffin239-404-8222
[email protected] www.robynPGriffin.com
1335 Noble Heron Way $1,495,000
4 BedroomGrey oaks/estuary
368 Bayside Ave. $1,100,000
Gulf AccessConnors
3300 Gin ln. $2,999,000
Gulf AccessPort royal
1260 Tuna ct. $1,095,000
Gulf Accessroyal Harbor
4101 Gulf shore Blvd. N. $5,995,000
GulffroNTtHe reGent #6-s
3530 fort charles dr. $3,950,000
Gulf AccessPort royal
985 Aqua circle $5,900,000
Gulf Accessaqualane sHores
238 9th Ave. s. $3,695,000
sTeps To BeAcHolD naPles
4246 cutlass ln. $4,700,000
1½ loTs Gulf AccessPort royal
3120 Green dolphin ln. $3,595,000
1½ loTs House & GuesT HousePort royal
960 Galleon dr. $2,750,000
Gulf AccessPort royal
617 6th Ave. s. $749,000
2/2.5 doWNToWNtHe ColonnaDe on 5tH
1325 7th st. s. #6d $699,000
2Br/2BAbay terraCe
2200 snook dr. $695,000
Gulf Accessroyal Harbor
PenDinG
No real estate web site in the area can equal JohnRWood.com, with its reputation for ease of use and extensive information. For 10 years, the site has won numerous state and national awards for being cutting edge with great image and features.
John R. Wood agents are promoted throughout the site----on each individual listing, and in the popular “Find an Agent” section, where customers merely click a button to download individual agent contact information. Customers can also go directly to the agent’s web site.
JohnRWood.com
Find an agent
Homepage
John R. Wood blog
Recent sales
In today’s world, every agent needs an impressive and robust web site, to impress sellers and to capture buyer leads. John R. Wood Realtors supports a three-tiered program for agents. For a very low fee, agents can have an extensive site, with a choice of colors and branding. The functionality is the same as JohnRWood.com, so agents have a high powered tool for their customers.
Agent web sites
If the agent wishes to create a more customized look, semi-custom sites are available, once again with full functionality. There are also total custom sites as the third tier. All leads from any of the sites go directly to the agent, allowing you to maximize your sales through this crucial medium.
Agents are also free to to purchase or license sites from national vendors if they prefer. John R. Wood supports whatever it takes to get digital and on-line business to the agent.
John R. Wood Realtors offers a social networking class, detailing how to effectively use Facebook and other sites for business purposes. It is one more free resource for Wood agents to assist in branding.
On-line marketing is big, and not just for the 20 somethings. Banner ads, Email campaigns, text marketing, and more. They are all becoming an increasingly important part of American society, including real estate. Whether you wish to place and direct the efforts yourself or have outside vendors do the work for you, the Wood firm will provide the basics so that you too can take advantage of more buyer and seller opportunities.
The largest relocation organization in the world is Leading Real Estate Companies of the World (LRE), formerly known as RELO. John R. Wood Realtors is fortunate to be one of only 2 members in the Marco through Sanibel area of Southwest Florida. In 35 countries around the globe, LRE has over 150,000 sales associates committed to excellence, producing the highest number of sales and leads among the top 500 residential firms in the United States----higher than any of the franchise organizations.
On-line marketing and social networking sites
International affiliations
LRE and John R. Wood
Volume shown in billions of dollars
The Wood firm is also a member of Who’s Who in Luxury Real Estate, and the Realty Alliance, a collection of the 60 largest independently owned brokers in the U.S.
®
®
From the many member brokers of these organizations, the Wood firm receives hundreds of buyer referrals every year. The international reach is further enhanced by the award winning John R. Wood web site.
The only purpose of John R. Wood staff and management is to help Wood agents obtain listings and make sales. With than in mind, no other company can match the emphasis on agent services found at the Wood firm, which allows agents to focus on personal marketing to their customers.
The Marketing Department is a five-person team plus outside contractors, dedicated to helping each agent create their own individual branding. At the direction of the agent, all advertising is placed and supervised, helping you avoid the many hours of time required to deal with marketing vendors. Included in the department are web and social media experts, graphic artists, and more.
Consumers are increasingly demanding that their agents use modern technology. The Wood technology support group’s objective is to free up agents to be productive, listing and selling, rather than spending time dealing with malfunctioning printers or frustrating software. Their response time is incredible and their expertise unsurpassed.
Staff and agents need to constantly improve their technology abilities to compete in today’s market, so multiple training classes are offered every week on subjects such as Sunshine MLS, Listing Book, Forms Simplicity, and more.
Bonnie WilliamsVP, Operations
Phil SusinjaraJRW CIO
Bayan Technology Group
BTG Tech Team
Marketing Team
Agent services
MARKETING
TECHNOLOGY
The Wood company is unique with a full-time education director, Jeri Cobb, who has years of real estate education experience and is coveted as a trainer at the local Boards and at the state level. National speakers are also scheduled, such as Rich Casto, David Knox, and others. JRW has a full-time technology trainer, supplementing real estate classes with various tech skill courses. The end result is a variety of educational opportunities aimed at every level, from rookie to veteran.
Relocation is another vital function at JRW. The Wood firm works hard to handle the many leads that come to SWFL from the #1 relocation service, Leading Real Estate Companies of the World. The department also handles all web leads that come from JohnRWood.com and the other company web sites.
The Sales Management Team at the Wood firm averages 26 years each in the real estate business. Nowhere will agents find a more capable and caring support team to help you achieve your highest sales aspirations…and vitally important in today’s world, these managers will help keep you out of bad liability situations.
Talk to any existing John R. Wood agent, especially those who have joined from other companies, to understand the extreme level of agent support provided.
Jeri CobbDirector of Career Development
VP/Broker659-6114
Ginny AlexanderRelocation Director
Phil WoodPresident659-6300
Dottie BabcockChief Operating Officer
659-6140
Spencer HaynesVP/Broker280-2236
Rod MeaseVP/Broker659-4655
Doreen ThomasVP/Broker949-3900
TRAINING
RELOCATION
Want to Stand Out in the Crowd?
John R. Wood Realtors works to build your brand identity and get customers directly to you. It helps you stand out in the crowd!