build your brand
TRANSCRIPT
Agenda
What is a brand?
Advantages to building a brand
Five brand strategies to use
Use Shopify to Build Your Brand
Q&A
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Why build a brand?
Creates customer loyalty
Customers become invested in your work
Encourages positive word of mouth
Allows you to not need to compete on price
Helps differentiate you from your competition
Five brand strategies you should use
Uncover your Unique Selling Proposition
Distinguish your brand on product quality
Change the branding rules
Personalize the customer experience
Invest in deep, rich product photography
Brand Strategies
1. UNCOVER YOUR UNIQUE SELLING PROPOSITION
The goal is to differentiate your brand from your competitors, and give your customers a reason to purchase a product from you.
Brand Strategies
2. DISTINGUISH YOUR BRAND ON PRODUCT QUALITY
If you’re consistently able to over-deliver on the quality of product, you’ll have loyal customers who will keep coming back.
Brand Strategies
3. CHANGE THE BRANDING RULES
Don’t be afraid to mix it up. From the pictures you use, down to the playfulness of words you use, customers will love the uniqueness.
Brand Strategies
4. PERSONALIZE THE CUSTOMER EXPERIENCE
Show your customers how much you care about them with a personalized, memorable experience that they will want to share with their friends.
Brand Strategies
5. INVEST IN DEEP, RICH PRODUCT PHOTOGRAPHY
Showing customers your products being used in their natural environment will increase conversion and allow them to picture them fitting into their lifestyle.
Use Shopify to Build Your Brand
Your store, your branding
Theme Store
Storefront Editor
HTML & CSS
Blogging
Notification Templates
Theme StoreChoose from over 100 professional store templates, or
build your own design using HTML and CSS.
Shopify Blog
“5 Brand Strategies to Uniquely Position Your Ecommerce Business Above the Competition”
Free tools and resources to accelerate your skills and success
“Branding Secrets from 14 Fashion Industry Experts”
Shopify Support
[email protected] ● 1-888-shopify ● live chat A dedicated support team - available 24/7