build your brand as an emerging leader with jo miller, ceo, women’s leadership coaching, inc
DESCRIPTION
Build Your Brand as an Emerging Leader with Jo Miller, CEO, Women’s Leadership Coaching, Inc. JO MILLER. @ jo_miller. CEO of Women’s Leadership Coaching, Inc. Helps emerging leaders create a roadmap for their career advancement. - PowerPoint PPT PresentationTRANSCRIPT
Build Your Brand as an Emerging Leaderwith Jo Miller, CEO, Women’s Leadership Coaching, Inc.
Copyright 2013, Women’s Leadership Coaching, Inc.
JO MILLER• CEO of Women’s Leadership Coaching, Inc.• Helps emerging leaders create a roadmap for their
career advancement.• A leading authority on women’s leadership, Jo
delivers more than 60 speaking presentations annually to audiences of up to 1,200 women.
• Has traveled widely in Europe, Asia Pacific, and the Middle East to deliver keynotes and teach workshops for women’s conferences, professional associations, and corporate women’s initiatives.
@jo_miller
Copyright 2013, Women’s Leadership Coaching, Inc.
THE EMERGING LEADER’S QUANDARY
You can’t get a higher level job without leadership experience…
But you can’t get experience without the job.
Are you the best kept secret inyour organization?
Why have a personal brand?
- GENERAL MANAGER,SOFTWARE INDUSTRY
“Be famous for something!
Know what is your claim to fame.”
I. Ideal career nicheII. Leadership brandIII. VisibilityIV. Sphere of Influence
IN THIS PRESENTATION
INTRODUCTIONS:Why are you here?
Introductions
1) Name2) Role3) Goal/s for the workshop4) Something we wouldn’t guess about you…
Who do you know who has branded themself well?
IDEAL CAREER NICHE
The 3 essential elements for a great personal brand
Your ideal career niche
What are you passionate
about?
What does your company/
industry need and value?
What are your skills and talents?
EXERCISE:
• What is your ideal career niche?
Your ideal career niche
What are you passionate
about?
What does your company/
industry need and value?
What are your skills and talents?
LEADERSHIP BRAND
This presentation is available at:
www.womensleadershipcoaching.com/swe
“Be authentic about your own leadership style. Don’t
try to change it.
Own it. Communicate it. Put a value on it. Put a brand on it.”
- DR. ROHINI ANAND,SVP, GLOBAL CHIEF DIVERSITY OFFICER,
SODEXO
“I'd like to believe that I'm known as one who identifies, nurtures, and catalyzes talent, that gets things done with both
courage and compassion.”
- CLAIRE BABINEAUX-FONTENOT,SVP & CHIEF TAX OFFICER, WAL-
MART
AnalystThe change agent
Program DirectorGo-to person for strategy
“Make your brand scalable.”
- KRISTA THOMAS,VP MARKETING, FAN APPZ
Ask yourself:
• Where do I want to be in 2 years? In 5 years?
• What brand do I need to become known for now, in order to get there?
Your brand must evolve as you develop your career
Entry-level brandsValuable contributor. Team-player. Specialist. Go-to person.
Mid-level brands Strategist. Innovator. Change agent. People motivator. Project leader. Subject matter expert. Fixer. Turnaround architect.
Senior-level brands Visionary. Thought leader. Leader who develops leaders. Rainmaker. Charismatic leader. Quiet Leader.Delivers results.
EXERCISE:
• What is your brand statement?
EXERCISE:
• What is your personal brand statement?
“When I'm in the throes of a difficult decision, I often go back to that (brand) statement, and test my reaction to the situation by the statement. Does my reaction measure up to who it is that I
represent myself to be?
There have been moments in which I was going to pursue a course that was not particularly
courageous but was expedient; and I realized that that was not what I stand for. I regrouped
and refocused and proceeded in a way that was more courageous.”
- CLAIRE BABINEAUX-FONTENOT,SVP & CHIEF TAX OFFICER, WAL-
MART
VISIBILITY
Results = Reward + Recognition
Results = Reward + Recognition+ Make them visible
5 Steps to Making Your Brand Visible
1. Work Less 2. De-emphasize the busy work3. Communicate your brand to others
5%
30-second commercial1.Name
2.Job title and/or brand
3. I am responsible for… a, b, c
4.Come directly to me when you need… x, y, z
5 Steps to Making Your Brand Visible
1. Work Less 2. De-emphasize the busy work3. Communicate your brand to others4. Work hard on the right projects
5%
Women who have outstanding careers get there with a reputation for
delivering results
- NINA BHATTI,FORMER PRINCIPAL SCIENTIST, HP LABS (NOW STARTUP FOUNDER)
“Make something great happen.
No one tells you to do it, but they appreciate
the results.”
Criteria for a Career-Enhancing Project:
Showcase your brand Demonstrate your ability to deliver valuable results
Directly support your organization’s strategic plan & goals Improve the “bottom line” Solve a big problem Perform a specific, not general role (Technical track) Expose you to a new role or area of the business
(Management track) Push the cutting edge in your field of expertise Special projects sponsored by key executives Sharpen business acumen & leadership skills Participate on special task forces and committees.
EXERCISE:
• Identify possible career-enhancing projects
5 Steps to Making Your Brand Visible
1. Work Less 2. De-emphasize the busy work3. Communicate your brand to others4. Work hard on the right projects5. Promote your accomplishments
5%
How to Promote AccomplishmentsPresent in meetings. Invite leaders.Send out a newsletter or regular status updatesSubmit article to your organization’s newsletterWrite a blog, or paper for publicationShare best practicesAsk to be nominated for an awardAsk a colleague to “toot your horn”, and
reciprocateSpeak on panels, and at conferencesForward kudos emails with “FYI”.
EXERCISE:
• Identify ways to promote accomplishments
5 Steps to Making Your Brand Visible
1. Work Less 2. De-emphasize the busy work3. Communicate your brand to others4. Work hard on the right projects5. Promote your accomplishments
5%
SPHERE OF INFLUENCE
The most important asset you will build in your career:
Your network
AKA Your “Sphere of Influence”
Copyright 2013, Women’s Leadership Coaching, Inc.
“It’s not enough to have a bright idea.
I have seen too many projects led by great, passionate people fail because
they tried to be the lone influencer. You have to get the right people in the boat with you. You have to engage the
entire human fabric.”
Sophie Vandebroek, CTO, Xerox
The McKinsey Leadership Project:“What drives and sustains successful
female leaders?”
• CONNECTION:“People with strong networks and good
mentors enjoy more promotions, higher pay, and greater career satisfaction”
Inner circle
Inner circle
Middle circleInner circle
Middle circleInner circle
Outer CircleMiddle circleInner circle
A Networking Success Story1. A more senior job opening that was not officially
announced2. Encouragement to apply, though she felt under qualified3. Personal introduction to the hiring decision-makers4. Insider information about the skills and qualities
necessary to succeed in the job5. Consulting advice to answer interview questions she felt
unprepared for6. Advocacy of people in the hiring committee’s
inner circle of key influencers.
Your Strategic Networking Plan
WHO With whom will you build relationships?
HOW How will you build those relationships?
WHO HOW
WHO HOWSue G.
Andy L.
Sue’s right handAndy’s boss
Attend end-of-quarter BBQ. Follow-up to request an informational meeting.
Arrive early/stay late for staff meetings. Investigate volleyball team.Invite for lunch/coffee.Ask HR for invitation to next executive coffee klatch.
EXERCISE:
1.Identify your WHO: With whom will you build relationships?
2.Identify your HOW: How will you build relationships with them?
5 Key People to Have in Your Network
The Connector
A true ‘people person’ Puts others at ease Knows (and gets along with) everyone Loves to opens doors & make introductions Provides connections to networks, resources and
opportunities.
The Informational Powerhouse
Strives to keep a finger on the pulse Stays current on organizational and industry issues Knows about changes before they occur or are
made official Filters useful information from gossip or ‘noise’ Has information in advance about new projects,
opportunities, re-orgs, resource allocations, budget changes, etc.
The Influencer
Not necessarily high-level or high-profile Has the ability to make things happen Gets people on board with ideas and initiatives Gains agreement and collaboration from teams Has a voice with senior leadership Their early support can guarantee the success of
your initiatives Their advocacy can get you noticed.
The Mentor
4 S’s of Mentoring Successes
StoriesSituationsSelf-awarenessSkill-building
Copyright 2013, Women’s Leadership Coaching, Inc.
“There is a special kind of relationship—called sponsorship—in which the mentor goes beyond giving feedback and advice and uses his or her influence with senior executives to advocate for
the mentee.
Our interviews and surveys alike suggest that high-potential women are overmentored and
undersponsored relative to their male peers—and that they are not advancing in their
organizations.”
Why men still get more promotions than women - Harvard Business Review
The Sponsor
Copyright 2013, Women’s Leadership Coaching, Inc.
“A sponsor is someone who will use their internal political and
social capital to move your career forward within an organization. Behind closed doors, they will
argue your case.”
Cindy Kent, VP/GM, Gastro/Urology Therapies, Medtronic
Copyright 2013, Women’s Leadership Coaching, Inc.
Qualities of a good sponsor1. Senior leader with influence2. Well-respected, credible3. Familiar with your strengths4. Has a track record of developing talent5. Provides exposure opportunities for
protégés6. Provides ‘air cover’ from negative or
damaging publicity.
Copyright 2013, Women’s Leadership Coaching, Inc.
“Are all your advocates in the management chain
directly above you? I recommend that everyone
have three to four advocates outside of their direct management chain.”
Michelle Johnston Holthaus, GM, Channel Platforms and Strategy Division, Intel
Copyright 2013, Women’s Leadership Coaching, Inc.
How to cultivate sponsorships1. Outperform!2. Make your value visible3. Observe the protocols: how does sponsorship work in your
organization’s culture?4. Ask which leaders have a strong track record of developing
talent5. Network across your organization and beyond your direct
management chain6. Look for exposure opportunities to work with or work for
senior leaders7. Have clarity about your career goals8. Share your career goals with your leaders.
5 Key People to Have in Your Network
1.The Connector 2.The Informational Powerhouse3.The Influencer4.The Mentor5.The Sponsor
I. Ideal career nicheII. Leadership brandIII. VisibilityIV. Sphere of Influence
IN THIS PRESENTATION
PERSONAL ACTION PLAN
This presentation is available at:
www.womensleadershipcoaching.com/swe
Includes free four-part video series, How to Build Your Brand as an Emerging Leader
CLOSING THOUGHT
What is the most important thing you are taking away form this workshop?
- CLAIRE BABINEAUX-FONTENOT,CHIEF TAX OFFICER, WAL-MART
“There is nothing untoward about being honest about what you do well.
Your company cannot fully appreciate how to leverage you as a resource if the company does not have
visibility into what your unique talents are. So, don't deny that of your company.
Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some
other people up as you climb.”