Build Your Brand, Build Your Business, Build Your Legacy

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  • 1. Build your Brand Build yourBusiness Build your Legacy Buildyour Brand Build your Business Build your Legacy Build your Brand Buildyour Business Build your LegacyBuild your Brand Build your Business Build your Legacy Build your Brand Build your Business Build your legacy1

2. 2 3. Build your Brand Build yourBusiness Build your Legacy Buildyour Brand Build your Business Build your Legacy Build your Brand Buildyour Business Build your LegacyBuild your Brand Build your Business Build your Legacy Build your Brand Build your Business Build your legacy3 4. 4 5. Branding is NOT a name.Branding is NOT a logo. Branding is an identity.Branding is NOT a tagline.Branding is NOT a website. Your Brand is yourcompany isIt is the way that a ReputationBranding is NOT a color scheme thought of by customers.5 6. How does sponsoring little league teams increase sales? Why do we tend to do what others do? Why do we do things we have committed to even if the situation changes? Why am I less likely to buy from a New Jersey Salesman? Why do we care if 7 out of 10 Dentists recommend Crest? Why doesnt Apple make more iPhones?6 7. Reciprocity7 8. 8 9. Social Proof 9 10. 10 11. Commitment 11 12. 12 13. Liking 13 14. 14 15. Authority/Expertise15 16. 16 17. Scarcity 17 18. 18 19. Build your Brand Build yourBusiness Build your Legacy Buildyour Brand Build your Business Build your Legacy Build your Brand Buildyour Business Build your LegacyBuild your Brand Build your Business Build your Legacy Build your Brand Build your Business Build your legacy19 20. 20 21. 21 22. 22 23. 23 24. 24 25. 25 26. 26 27. 27 28. 28 29. 29 30. Recognize that when your segment appears stableand homogenous changes are eminent.(Chaostheory - Sensitive dependence on initial conditions)Recognize when something happens that mightchange the landscape and thus the way we dobusiness. (Or be the predator)Recognize the anomaly that is better equipped todeal with a recent change, emulate or evolve. (Kingsnake)30 31. Build your Brand Build yourBusiness Build your Legacy Buildyour Brand Build your Business Build your Legacy Build your Brand Buildyour Business Build your LegacyBuild your Brand Build your Business Build your Legacy Build your Brand Build your Business Build your Legacy31 32. If 100 years from now a Career History Bombexplodes erasing all information regarding for- profit work...What will the world know about you? 32 33. SeedSeedlingJuvenileFruit!!AdultFlower Death 33 34. Build your Brand Build yourBusiness Build your Legacy Buildyour Brand Build your Business Build your Legacy Build your Brand Buildyour Business Build your LegacyBuild your Brand Build your Business Build your Legacy Build your Brand Build your Business Build your Legacy34