build your online presence using social media
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My advice for students - build your personal brand online using social media.TRANSCRIPT
Build Your Online Presence
Using Social MediaOtterbein University
PRSSA
October 18, 2010
To Start....
• rules were made to be broken
• don't worry about the tools
• you've got time
my story (snooze)
opportunities are waiting for you
83% of employers will Google candidates and research them online. Employers will make hiring decisions based on content. (Cross Tab Marketing, 2010)
bring a fresh perspective
Why You Should Care…
• social media extends a handshake• use social media to establish your niche and build an identity• there’s a conversation happening, social media gives you the tools to join that conversation• show off your "real world" writing skills
Why You Should Care…
• build a consistent “brand” with a professional photo & your name
• it's not about you. listen, listen, ask, listen, listen, share
• 60% information, 30% conversation, 10% fun facts
Networking & Social Media
• Flowtown - find your audience + discover influencers• Hootsuite - manage + schedule + track social updates• Tweepi - find + manage Twitter followers• Twellow - find people using Twitter bios• Tweet Beep - what are others saying?• Tweet Stats - how much do you tweet?• Klout - how influential are you?
Blog
Blog
Blog
Online Portfolio
Where Do I Start?
• find influential to connect with, listen to + engage• read blogs• attend networking, industry + educational events• participate in a twitter chat• guest blog post• interview someone• attend PRSA, social media club of Columbus, etc.• volunteer• intern
