build your total online presence using social media...build your total online presence using social...
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Build Your Total Online
Presence Using Social Media
©SCORE Memphis & Prepare1 1
Build Your Total Online
Presence Using Social Media
©SCORE Memphis & Prepare1 2
Build Your Total Online
Presence Using Social Media
©SCORE Memphis & Prepare1 3
Build Your Total Online
Presence Using Social Media
©SCORE Memphis & Prepare1 4
Build Your Total Online
Presence Using Social Media
1 Internet Minute
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Build Your Total Online
Presence Using Social Media
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4 Billion
Build Your Total Online
Presence Using Social Media
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KEYWORDS
Build Your Total Online
Presence Using Social Media
B2C & B2B
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Build Your Total Online
Presence Using Social Media
©SCORE Memphis & Prepare1 9
Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
SOCIAL
MEDIA
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
5 step plan
1. Have Goals
2. Have a Strategy & Tactics
3. Have great Content
4. Distribution (Tools & Apps)
5. Monitor & Adjust (Be Flexible
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Build Your Total Online
Presence Using Social Media
Be Tactical Define your topics
Choose your social platforms
Break them down into weekly articles
Content is the fuel in Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
Pitch Your Campaign to Journalists
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
©SCORE Memphis & Prepare1 31
Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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X
Build Your Total Online
Presence Using Social Media
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Presence Using Social Media
1%
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
Pay
to Play
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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INSIGHTS
Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Twitter.com
Usernames should be less than 15 characters
Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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New Twitter Video Streaming
Build Your Total Online
Presence Using Social Media
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GIF
Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
Select a Campaign Hashtag
Make it Unique
#chamber
#memphis
#business
#smallbusiness
#localbusiness
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Build Your Total Online
Presence Using Social Media
TIPS
Post 5+ times a day
Use # hashtags 1-2 per post
Create List’s to follow people
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
TIPS
Fill out your Google+ Account
Fill out your Google+ Local Info
Post #hashtags when you post
Use links in your about section back to
website
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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PULSE
Build Your Total Online
Presence Using Social Media
TIPS
Have a good profile photo
Use keywords
Fill out skills
Use LinkedIn Publisher
Complete info about company
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
MORE LEADS
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Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
The Sharing Economy
UBER
AirBnB
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Build Your Total Online
Presence Using Social Media
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Get a G.R.A.S.P.
Build Your Total Online
Presence Using Social Media
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Goals- What are you trying to do?
Reach- Who do you want to target?
ABC’s/Aesthetics - What is the look and feel
of overall experience?
Socialality- What are you going to talk
about?
Promotion- How will people find you?
Build Your Total Online
Presence Using Social Media
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Build Your Total Online
Presence Using Social Media
Q & A
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Build Your Total Online
Presence Using Social Media
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