(builder marketing message) (builder logo) consider adding your logo to the master slide
TRANSCRIPT
(Builder Marketing Message)
(Builder Logo)
Consider adding your logo to the master slide
Overview of Our Time Together…
• Consider this an Interview• Remodeling Defined
–Design–Pricing–Construction
• Next Step- Design Consultation
About (Builder)• (Positioning Statement- Begin
with “Who are you?” Years in business, specialty, location, etc.)
• (What have you done to address changing economy- describe your process, focus on budgets, design, etc.)
• (Your Unique Selling Proposition- You are the only…)
Membership Logo or Special
Award here
Builder Picture Here
or Team Photo
Remodeling DefinedDesign-
Draftsperson-
Remodeling DefinedDesign-
Architect-
Lead Designer
• Help You Make The Right Choices
• Make The Process Fun and Easy
• Save You Time and Money
Photo of your designer
Finished Project photos
Remodeling Defined
Pricing-
1. Products/Lumber- 33%
2. Labor- 66%
Remodeling Defined
Bidding “Low Price”• Assumptions
• Design• Specifications• Installation Methods
“Short-term approach to remodeling”
Remodeling Defined
Design/Build “Low Cost”• No Assumptions
• Collaborative Design• Agreed Upon Specifications• Transparent Installation Methods
“Long-term approach to remodeling”
Minor Kitchen Remodel $ (from Cost vs Value report)
In a functional but dated 200-square-foot kitchen with… • 30 linear feet of cabinetry and countertops• Leave cabinet boxes in place but replace fronts with new
raised-panel wood doors and drawers• Including new hardware• Replace wall oven and cooktop with new energy-efficient
models.• Replace laminate countertops• Install midpriced sink and faucet• Repaint trim• Add wall covering• Remove and replace resilient flooring.
Remove slide and print out for prospect to review while showing photos
Remodeling Defined
“Minor” Kitchen
Example of “Bu
Major Kitchen $ (from Cost vs Value report)
Update an outmoded 200-square-foot kitchen with…• Functional layout of 30 linear feet of semi-custom wood
cabinets, including a 3-by-5-foot island• Laminate countertops• Standard double-tub stainless-steel sink with standard single-
lever faucet• Include energy-efficient wall oven, cooktop, ventilation
system, built-in microwave, dishwasher, garbage disposal• Custom lighting• New resilient flooring• Finish with painted walls, trim, and ceiling.
Remove slide and print out for prospect to review while showing photos
Remodeling Defined
“Major” Kitchen
Example of “Conventional” kitchen (McCaghy) before & after photo. Tell story .
Major Upscale Kitchen $ (from Cost vs Value report)
Update outmoded 200-square-foot kitchen with… • 30 linear feet of top-of-the-line custom cherry cabinets with built-in
sliding shelves and other interior accessories• Include stone countertops with imported ceramic- or glass -tile
backsplash• Built-in refrigerator, cooktop, and 36-inch commercial grade range
and vent hood; built-in warming drawer, trash compactor, and built-in combination microwave and convection oven
• Install high-end undermount sink with designer faucets and built-in water filtration system
• Add new general and task lighting including low-voltage undercabinet lights
• Install cork flooring• Cherry trim.
Remove slide and print out for prospect to review while showing photos
Remodeling Defined
“Major Upscale” Kitchen
Example of “Aspire” kitchen (Veum) before & after photo. Tell story .
Financing Your Project
Construction
Commodities- Minimal Variation (33%)
Labor- Dramatic Variation(66%)
On-site Manager
Your Personal Project Manager-
• Keep You Aware of What’s Happening• Keep Your Home Secure and Clean• Your Personal Craftsperson
Photo of Lead Carpenters
Next Step…
Would you consider hiring (builder) for your project?