building a culture of storytelling steve edwards coordinator of policy, records management and...
TRANSCRIPT
Building a Culture of Storytelling
Steve Edwards
Coordinator of Policy, Records Management and Communications
“Everything begins with a story.”
-- Joseph Campbell,
American mythologist, writer and lecturer
What I’ve Learned:
You will feel lost.You need to laugh.You must be honest.There are no normal kids.Teachers are humble.
Stories are a critical element of any effective communications program.
Stories are the fundamental building block of communication.
Stories are authentic human experiences that connect us.
Stories create emotion and are remembered.
“Stories have power. They delight, enchant, touch,
teach, recall, inspire, motivate, challenge. They help us understand. They
imprint a picture on our minds. Want to make a
point or raise an issue? Tell a story.” - Janet Litherland, author
Building a Culture of Storytelling
Get buy-In from your Superintendent/ leadership team
Building a Culture of Storytelling
Get buy-In from your Superintendent/ leadership team
Make it easy to share stories
Building a Culture of Storytelling
Get buy-In from your Superintendent/ leadership team
Make it easy to share storiesMake stories visible
Building a Culture of Storytelling
Get buy-In from your Superintendent/ leadership team
Make it easy to share storiesMake stories visibleModel the culture of storytelling you want
to create
Storytelling Tips
Stories are about peopleLet the characters speak Make it engagingRemember the emotionShow, don’t tellHave an “Aha” momentHave a clear meaning
The Benefits
Creating a positive atmosphere Building understanding Raising awareness about challenges
CLICK HERE to view A.J.’s Story
Stories can help draw attention to the many positive things in our
schools that are overlooked.
Start today- Share a story.
Steve EdwardsFrederick County Public Schools (Va.)
Coordinator of Policy, Records Management and Communications
[email protected] x88235