BUILDING YOUR DIGITAL REPUTATIONTorrey TrustGraduate Division Academic Peer/Tech Ninja

http://www.backgroundcheck.org/the-google-yourself-challenge/

http://www.onlinecolleges.com/infographics/social-search.html

What is a Digital Footprint/Reputation?

Online archive of information about you (written/posted by you and by others about you)

Common footprint/reputation tools Registered Domain Names (www.torreytrust.com) Social Media Content Sharing (i.e., Slideshare, YouTube, Prezi, Flickr) Academia.edu, Research Gate, Google Scholar Citations Blogs News articles Other: Amazon, Barnes & Nobles, stores that have

profiles of you

What is Your Digital Reputation?

Google Your Name “Torrey Trust” (use quotes) Add +ucsb (your undergraduate school or

high school) if you have a common name i.e., “Torrey Trust” +ucsb

First 3-5 Results Positive/Negative/Not You?

BrandYourself https://brandyourself.com/

Building a Digital Rep

2 Benefits of a Strong Digital Reputation:Give potential employers a more in-depth

look at your skills, expertise, and experience

Stand out from the crowd (especially when 300+ people are applying to the job you want)

Stand Out from the Crowd

Step 1: Clean It Up!

Clean Up Your Social Media ProfilesFacebook, Twitter, Flickr, YouTubeUntag/delete inappropriate content

Privacy SettingsDon’t Hide – Take ControlEmployers are weary when they search

your name and can’t find anything about you

Be Mindful: Posts Are Not Private

Step 2: Create a Personal Brand Personal Brand*

Focus on passion, interests, talents that make you who you are

Ask “What’s your red sole?” (i.e., what makes you unique?)

Own your name Create your look Post valuable content

*Information from: Liv e from # NAW BOW BC: Be Yourself; it ’s good for business

Digital Branding– Joe SabadoDigital Branding– Joe Sabado

Let’s connect!http://www.joesabado.comTwitter: @joesabado

Joe Sabado, SIS&TJoe Sabado, SIS&T

Step 3: Establish Your Expertise

Comment on blogs

Write blog posts/guest posts/tweets

Join LinkedIn, Google+, & FB Groups

Participate in discussions

Create content that people will want to share

Get your name out there

GuestPost

Shared PowerPoints

Step 4: Build a Strong Professional Presence

Facebook LinkedIn Pinterest Twitter Claim Your Name (www.torreytrust.com) Build an online portfolio

Google SitesBlog

Create a nameplate

Google Sites ResumeGoogle Sites Resume

Re.vu/ttrust

About.me/ttrust

NameplatesNameplates

LinkedIn Features:

•Publications

•Presentations

•Projects

•Recommendations

•Awards

•Classes

•Organizations

•Languages

•Certifications

•Skills & Expertise

•Groups

•Upload images

LinkedIn Do’s & Don’ts

Do: Maintain an updated profile Build relationships with your connections Participate in group discussions Ask for & give recommendations and

skills/expertise endorsements) Don’t

Leave anything blank Share private data/information (e.g., research

papers or presentations from your lab) Use copywritten materials

Getting Started: LinkedIn

New to LinkedIn: Create an account – www.linkedin.com Follow the steps provided by LinkedIn

LinkedIn Novice: Create your personal brand, add descriptive

text, join groups, add connections LinkedIn Pro:

Rearrange the modules based on your next steps (e.g., grad school vs. job market), add projects/images/presentations, ask for recommendations, click “Improve Your Profile” button

Step 5: Market Your Digital Reputation

Select one site (e.g., www.torreytrust.com) to host your materials and link to your other sites (e.g., LinkedIn, Blogspot) Add the site url to your e-mail signature, business

cards, cover letters, and resume/CV Establish your expertise

Share your site url when you comment/write guest posts

Use social media Share your site with your network You need to proactively market/promote yourself

www.torreytrust.com

Continue to Build Your Digital Reputation

sites.google.com/site/mydigitalrep

Questions?

Photo Credits

Social Searchers Infographic: http://www.onlinecolleges.com/infographics/social-search.html

Man Drinking Alcohol: Photo by Nathan Perkel/Gallery Stock Google Yourself Challenge Infographic:

http://www.abackgroundcheck.org/the-google-yourself-challenge/ Christopher Penn: Social Media Resume:

http://www.christopherspenn.com/2012/02/8-tips-for-a-pinterest-social-media-resume/

Rick Klau’s CV (Google Sites): http://cv.rklau.com/ LinkedIn Makeover: http://www.linkedin-makeover.com/linkedin-

profile-samples/ Social Media Image:

http://ecova.ca/wordpress/wp-content/uploads/2011/04/Social-Media-Manager2.jpg