building a great lean ux team flowcon sf 2014 - 30min
DESCRIPTION
Great team work takes careful and deliberate design and intention. It doesn't happen by chance. From hiring T-shaped designers and developers with complementary specialized skills and shared values to cultivating a user-focused process and emphasizing continuous learning and improvement, building a great Lean UX team is short of an accident. When every single team member puts their specialized skills to good work while collaborating with each other day in and day out, magic ensues. Fostering a one-team environment across functions, geographic sites, and even departments is the single most powerful motivator.TRANSCRIPT
IBM DesignIBM DesignIBM Design
Building a great Lean UX Team
Design Principal and Manager, Watson Group !
Ariadna Font Llitjós, PhD
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Catalonia’s popular tradition: Castells (human tower)
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!
1. Cross-functional team - Agile
2. User-centric design and development - UX
3. Just-in-time (minimize waste) - Lean
4. Maximize learning - Agile, Lean startup, UX
5. Validate and iterate - Agile, Lean startup, UX
Lean UX Team
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1. A leader with a clear and strong Lean UX team vision
2. T-shaped designers and developers
3. The right corporate culture and team core values
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Great Lean UX team’s secret sauce
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Form follows function… or does it?
Form = team (organizational) structure
!
Function = primary goal, reason of existence
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Form B - Tower
Design Dev QA Doc Design Dev
QA
Doc
Form = team (organizational) structure
Form A - Independent functions (silos)
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Function A - Independent goals Function B - Focus on user delight
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Ou
tco
me
s
Design
Dev
QA
Doc
Design
Dev
QA
Doc
User delight
Function = primary goal, reason of existence
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Real world example
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User delight Release 1
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Real world example
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User delight
User delight Release 1
Release 2
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Outcome follows form (instead of function)
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User delight
User delight Release 1
Release 2
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Lean UX team’s secret ingredient #1
A single leader with a clear vision and understanding of what a Lean UX team is and how it operates
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2
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T-shaped designers and developers who fit in
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T-shape professionals
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BROAD
DE
EP
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BROAD
DE
EP
BROAD
DE
EP
Design
Dev
QA
Doc
Design
Dev
QA
Doc
User delight
What are we emphasizing when we state team’s goal as disjoint vs joint?
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Specialized Skills
• Design • user research
• user experience
• interaction design
• visual design
• Development • front-end
• application
• back-end
• QA • UI and UX tester
• application tester
• backend tester
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Productive skill overlap (great for pairing + directions to grow professionally)
- Design - User research & user experience
- ux & ix
- interaction design & visual design
- Design - Dev - Visual design & front-end dev (esp. CSS, also html, javascript)
- User experience & front-end and application development
- User experience & application and backend development
- Development - front-end & application
- application & back-end
- QA - UI/UX tester & UX/UI designer
- UI/UX tester & visual designer
- Application tester & front-end /application dev
- Backend tester & application/backend dev
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T-shaped designers, developers and testers
that complement each other and fit in
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Lean UX team’s secret ingredient #2
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Culture and Values
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Team Core Values
• Open and honest communication - radical collaboration
• Passion - quality, focus on the user
• Balance - design and code quality vs speed, work-life balance
• Continuous improvement
• Just-in-time (start low-res and iterate; minimize waste)
• Design Thinking - user-centric methods to innovate
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@quicola #leanux #FlowConIBM Design :: IBM Confidential :: ©2013 IBM Corporation
Corporate Strategy
IBM Design Thinking is a framework for delivering great user experiences
to our clients.
@quicola #leanux #FlowConIBM Design :: IBM Confidential :: ©2013 IBM Corporation IBM Design :: IBM Confidential :: ©2013 IBM Corporation
This is not a user experience
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This is a user experience
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IBM Design Thinking = Cross-functional collaboration to innovate
Viability Product
Management
Desirability Design
Feasibility Engineering
Hiring new team members
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Maximum overlap to foster alignment
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Thoughtful diversity to foster both collaboration and creativity
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How can you influence team culture?
• Hiring T-shape developers that complement each other (Lean UX lead & team)
• Training and coaching (Lean UX lead)
• Orchestrating work to allow team members to both shine and learn from each other (Lean UX lead)
• Team building activities (team & Lean UX lead)
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What happens when there isn’t a set of core values shared by the team and/or the right
corporate culture?
When Culture and shared values are lacking…
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3 key ingredients for a Great Lean UX Team
1. A leader with a clear and strong Lean UX team vision
2. Team of T-shaped professionals
3. The right culture and core values
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Feeling after a Release!
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Including our users…
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Thanks!
@quicola
!
#leanux
#designthinking @ibmdesign