Who Am I?

Calgary NW Fit Body Boot Camp

Coming soon:

Above all, my most important job: Being a MOM

A Little About My Start in FitnessSchool teacher for almost 20 yearsHad a small in home personal training

studio (1:12 group training)Went to Fitness Business Summit ‘07Started my boot camp 2 months laterMonth #1 = $10,000 from 30+ clientsLeft my career as a school teacher 4

months later

A Little About My Start in FitnessBegan coaching with Bedros in early 2008Closed home studio 2008Released first online program Jan 2010Became Fit Body Boot Camp in fall of 2010Opened/sold a second FBBC in June 2011-12Currently run one boot camp - ‘part time’

Why boot camp? Love the energy of group training

Group training is most effective for client results and retention

Affordable for clients

Why boot camp?Leverage time:

Less time training clients IN my business, more time working ON my business so to help MORE people

Brilliant model for building a community which is the ‘secret sauce’ of boot camp

Most Important Asset to Building a Booming Boot Camp?

(Don’t do anything just for money.)

When you appreciate your clientsTreat them the way you’d like to be treated

Help them get results with second to none service

Success follows

Formula for success:

RESULTS driven boot camp sessions.

Create fast paced, fun workouts

Must be a different workout every day

Research based training

Amazing ‘done for you’ workouts available with FBBC

‘Can’t Go Wrong’ Workouts

No Ordinary Boot Camp Build a Community

You’re not teaching a boot camp, you’re building a community.

Make your boot camp the ‘Cheers’ of fitness choices.

Be a connector to clients.

HOW?

‘Where Everyone Knows Your Name…’

Create a sense of belonging in camp:

Greet clients by nameIntroduce new clients to othersPair up a new client with someoneSay hello and good bye to clients dailyFollow up with texts and emailsCreate costume and themed-based workout daysHAVE FUN!

‘Where Everyone Knows Your Name…’Create a sense of belonging outside of boot camp:

Connect clients outside of camp (eg. Carpools) Facebook (for FUN not selling) Be a sponsor of a local charity event Do fund raisers together

Eg. Annual Lil Black Dress Fundraiser Organize and compete in group competitions

Spartan Event, mud runs Host an Open House Network with other biz owners for cross promotions

Jean Party

Obvious things to create community DAILY:

1. Arrive EARLY2. Prepare Equipment3. Appearance – be professional4. Set the Energy5. Welcoming Atmosphere6. Start ON-TIME7. Connections8. Know your campers9. Follow-up10. Have fun, it’s contagious

Nuts and Bolts…Times:Research your area5:30 am most successfulStart with one camp then add onTeach your own camps, then mentor a trainerIdentify your 5% then….Get an assistant as soon as you can to help with administrative duties

Nuts and Bolts…

Space:If outdoors, always have an indoor optionSoccer centers, gymnastic facilities, dance or karate studios, community centersStand alone facility – 2000-2500 square feet in light industrial area

Nuts and Bolts…Equipment:Get enough for station workouts5 TRX5 Plyo boxes20 sets of glidersDB’s 20 x 5 lb /20 x 10 lb/10 x 15 lb5 Battling ropes

Make a Name for YourselfBe the ‘go to’ fitness guru in your area:

Get out in the communityDo ‘lunch and learn’ on nutrition or fitness talks in schools, churches, businessesGet involved in a school fairWrite for a community journalFitPro Newsletter (build a list)

Get People in the Door!Low barrier of entry (even FREE)

Run multiple promotions simultaneously: -email promotion series to list -Groupon deals -Community journal promo -Posters at my location -Silent auction winners -Friend referral specials -FBBC web special (online promo)

Get People in the Door!2-3 week special at affordable rate

Use this $ to love up new clients: grocery cards, gift cards at Starbucks, Tshirts etc

Always give the client the BEST deal going

Over-deliver during the 2-3 week special

Get them results so they fall in love with camp

Get People in the Door!Make them feel part of the group

Make an offer EARLY in the promo

Give $ back to clients when they buy a membership eg. rest of the month free, $50 off first month

Get peeps on EFT right away

Sample Email Promotion - JanuarySend 3 email series with an offer eg. New Year’s Revolution January promo

Name the offerTell benefitsGuarantee results

Done for you monthly promos with FBBC

Sample Promotion - JanuaryCreate a system to seamlessly get peeps into camp:Initial email(s) with call to actionPhone number Canned response email Method of payment Welcome email with info: times/location/what to bring/waiver etc

Sample Promotion - January Provide over the top service and results Check in with clients often

Make an initial offer with incentive • Offer remainder of the month FREE• Additional $ off first month

Make a second offer near end of program • Offer remainder of the month for FREE

Continue to provide amazing service no matter what!

Love ‘Em UpStay in touch with your email list and members

Text members daily

Email your list 2-3 /week with awesome CONTENT -Fit Pro Newsletter weekly - More recipes -Relevant articles -’Done for you’ meal plans and tips - Nutrition conference calls -Survey: What do clients want? Be the solution.

Love ‘Em Up Remotely:Don’t discount your online presence with your list.

Build trust and credibility.

-Always provide GREAT content -I’ve had list members for 3 years before buying-Present the right offer -Client needs to be ready-Example: Thanksgiving/Black Friday promos

RetentionJust be cool….

Give stuff: jackets, mats, water bottles, gift cards, valentines, Xmas cards, treatsInvite them to your home: nutrition talks, jean partiesFun events: city chase, zip line, mud runsWeekend getaways: boot camp in the mountains

Use Members to Sell the Kool-aid

Make it easy for members to bring a friendFree boot camp to members who bring referrals $100 gift cards ‘Bring a Friend to camp’ daysCharity events

Build and GrowIncrease times for camp

Expand to stand alone space

Rinse and repeat things from first location to open a second/third

Create a mentorship with biz partner option

IN CONCLUSION: GSD!Come to events like FBS

Implement what you learn right away

‘Screams vs whispers’

GSD!‘To do’ list of top 5 things Put other things on the back burnerFocus!Get a mentor (buy speed)Buy Fit Body Boot Camp(mentor for boot camp)

My Charity:

Friends Church Youth Program

Provides opportunities for youth for local and international volunteerism to make the world a

better place.

How can I help you?

Shawna.Kaminski@gmail.com