building a powerful sense of community - mozcon 2014
TRANSCRIPT
#MozCon
Richard Millington • FeverBee@RichMillington • [email protected]
HOW TO USE SOCIAL SCIENCE TO BUILD ADDICTIVE COMMUNITIES
2FeverBee Community Consultancy @RichMillington
3FeverBee Community Consultancy @RichMillington
4FeverBee Community Consultancy @RichMillington
THE BIG, DIRTY, SECRET
5FeverBee Community Consultancy @RichMillington
MOST COMMUNITIES ARE A WASTE OF TIME AND MONEY!
6FeverBee Community Consultancy @RichMillington
…UNLESS YOU DEVELOP A SENSE OF COMMUNITY
7FeverBee Community Consultancy @RichMillington
Carlson et a. (2008)!Rosenbaum et al. (2005)!
Algeshelmer et al. (2005)!Holland and baker (2001)!
CUSTOMER RETENTION
8FeverBee Community Consultancy @RichMillington
CUSTOMER ADVOCACYHenning-Thurau et al. (2004)!
Kim et al. (2008)!Carlson et al. (2008)!Mangold et al. (2009)!
9FeverBee Community Consultancy @RichMillington
KNOWLEDGE EXCHANGEArdichvili (2008) !Chiu et al. (2006)!
Sharat and Usoro (2003)
10FeverBee Community Consultancy @RichMillington
HIGHER PRODUCTIVITYPrice (1985)!
Milliman et al. (1999)!Burroughs and Ebby (1998)
11FeverBee Community Consultancy @RichMillington
HIGHER EMPLOYEE RETENTIONKlein and D’Aunno (2006)!
White et al. (2010)!Barnes et al. (1998)
HIGHER EMPLOYEE RETENTION
12FeverBee Community Consultancy @RichMillington
Klein and D’Aunno (2006)!White et al. (2010)!
Barnes et al. (1998)
13FeverBee Community Consultancy @RichMillington
HEALTHIER, HAPPIER, WEALTHIER
14FeverBee Community Consultancy @RichMillington
WE CAN MAKE ANY EXISTING GROUP STRONGER
15FeverBee Community Consultancy @RichMillington
GROUP MANIPULATOR?
16FeverBee Community Consultancy @RichMillington
CREATE A BOUNDARY
17FeverBee Community Consultancy @RichMillington
Mensa!2%!
110,000
18FeverBee Community Consultancy @RichMillington
Mensa!2%!
110,000
Triple Nine !0.1%!1,225
19FeverBee Community Consultancy @RichMillington
Mensa!2%!
110,000
Triple Nine !0.1%!1,225
Prometheus !0.003%!
120
20FeverBee Community Consultancy @RichMillington
THE TERA SOCIETY!205 IQ!
0.000000000001%
21FeverBee Community Consultancy @RichMillington
THE TERA SOCIETY!205 IQ!
0.000000000001%> 0 MEMBERS <!
22FeverBee Community Consultancy @RichMillington
PRIVATE MEMBERS’ CLUBS
23FeverBee Community Consultancy @RichMillington
APPLE HAS A TOP 100 GROUP
24FeverBee Community Consultancy @RichMillington
WORKS ONLINE TOO!
25FeverBee Community Consultancy @RichMillington
CREATE AN INSIDER GROUP
26FeverBee Community Consultancy @RichMillington
DEMOGRAPHICS HABITS PSYCHOGRAPHICS
27FeverBee Community Consultancy @RichMillington
DEMOGRAPHICS HABITS PSYCHOGRAPHICS
PICK TWO QUALIFIERS
28FeverBee Community Consultancy @RichMillington
DEMOGRAPHICS HABITS PSYCHOGRAPHICS
A COMMUNITY FOR {X} WHO {Y}
29FeverBee Community Consultancy @RichMillington
BEGIN WITH FRIENDS
15
30FeverBee Community Consultancy @RichMillington
INTRODUCE RITUALS
31FeverBee Community Consultancy @RichMillington
INTRODUCE RITUALS
32FeverBee Community Consultancy @RichMillington
NOT PAINFUL ONES!
33FeverBee Community Consultancy @RichMillington
HAVE A ‘PLACE’
34FeverBee Community Consultancy @RichMillington
PERHAPS ONLINE?
35FeverBee Community Consultancy @RichMillington
CREATE A SHARED NARRATIVE
36FeverBee Community Consultancy @RichMillington
SHARED EMOTIONAL CONNECTION
37FeverBee Community Consultancy @RichMillington
SHARE UNIQUE EXPERIENCES
38FeverBee Community Consultancy @RichMillington
FIND SMALL VICTORIES
39FeverBee Community Consultancy @RichMillington
40FeverBee Community Consultancy @RichMillington
41FeverBee Community Consultancy @RichMillington
PROVOKE VULNERABILITY
42FeverBee Community Consultancy @RichMillington
INITIATE DEEPER DISCUSSIONS
43FeverBee Community Consultancy @RichMillington
44FeverBee Community Consultancy @RichMillington
45FeverBee Community Consultancy @RichMillington
46FeverBee Community Consultancy @RichMillington
47FeverBee Community Consultancy @RichMillington
ENCOURAGE SELF-DISCLOSURE
48FeverBee Community Consultancy @RichMillington
49FeverBee Community Consultancy @RichMillington
ENCOURAGE SELF-DISCLOSURE
50FeverBee Community Consultancy @RichMillington
STEAL POPULAR DISCUSSIONS
52FeverBee Community Consultancy @RichMillington
53FeverBee Community Consultancy @RichMillington
POWER AND INFLUENCE
54FeverBee Community Consultancy @RichMillington
ASK YOUR MEMBERS ABOUT !THEIR EXPERIENCE & EXPERTISE
55FeverBee Community Consultancy @RichMillington
CREATE OPPORTUNITIES TO BE SEEN POSITIVELY BY PEERS
56FeverBee Community Consultancy @RichMillington
57FeverBee Community Consultancy @RichMillington
58FeverBee Community Consultancy @RichMillington
59FeverBee Community Consultancy @RichMillington
1) Create a group within the group (or multiple groups)!
2) Introduce rituals and traditions!
3) Create a shared narrative!
4) Encourage unique, shared, experiences!
5) Push towards vulnerable, self-disclosure, discussions!
6) Give everyone influence and expertise
60FeverBee Community Consultancy @RichMillington
1) Create a group within the group (or multiple groups)!
2) Introduce rituals and traditions!
3) Create a shared narrative!
4) Encourage unique, shared, experiences!
5) Push towards vulnerable, self-disclosure, discussions!
6) Give everyone influence and expertise
61FeverBee Community Consultancy @RichMillington
1) Create a group within the group (or multiple groups)!
2) Introduce rituals and traditions!
3) Create a shared narrative!
4) Encourage unique, shared, experiences!
5) Push towards vulnerable, self-disclosure, discussions!
6) Give everyone influence and expertise
62FeverBee Community Consultancy @RichMillington
1) Create a group within the group (or multiple groups)!
2) Introduce rituals and traditions!
3) Create a shared narrative!
4) Encourage unique, shared, experiences!
5) Push towards vulnerable, self-disclosure, discussions!
6) Give everyone influence and expertise
63FeverBee Community Consultancy @RichMillington
1) Create a group within the group (or multiple groups)!
2) Introduce rituals and traditions!
3) Create a shared narrative!
4) Encourage unique, shared, experiences!
5) Push towards vulnerable, self-disclosure, discussions!
6) Give everyone influence and expertise
64FeverBee Community Consultancy @RichMillington
1) Create a group within the group (or multiple groups)!
2) Introduce rituals and traditions!
3) Create a shared narrative!
4) Encourage unique, shared, experiences!
5) Push towards vulnerable, self-disclosure, discussions!
6) Give everyone influence and expertise
65FeverBee Community Consultancy @RichMillington
CREATE A SENSE OF COMMUNITY AMONG YOUR AUDIENCE
#MozCon
Richard Millington • FeverBee@RichMillington • [email protected] www.feverbee.com course.feverbee.com