building a profitable social games distribution strategy on facebook

Download Building a Profitable Social Games Distribution Strategy on Facebook

Post on 14-Nov-2014

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  • 1. AF EXPO
    Building a Successful Social Games
    Distribution Strategy on Facebook
    Hussein Fazal
    CEO AdParlor Inc.
    www.adparlor.com

2. Facebook Virality
3. Is crazy growth still possible?
4. Yes but it is a LOT harder
FREE vs. PAID
5. Free Application Growth Strategies
Take advantage of remaining virality
Internal cross-promotion i.e. zynga, crowdstar, sony
6. Free Application Growth Strategies
3. Cross-promo bars applifier, appstrip, vip games, igapi
4. Direct cross promotional deals
7. Paid Application Growth Strategies
Buy Advertising:1. Banner| 2. Incentivized|3. Facebook Ads
8. Paid Application Growth Strategies
9. Facebook Ads

  • Go direct to Facebook to test and learn

10. When you are ready to ramp up, use an Ads API Vendor 11. CPI Pricing Model 12. Conversion Tracking 13. Dynamic Ad/Bid Optimization