Building a Profitable Social Games Distribution Strategy on Facebook

Download Building a Profitable Social Games Distribution Strategy on Facebook

Post on 14-Nov-2014

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<ul><li> 1. AF EXPO<br />Building a Successful Social Games <br />Distribution Strategy on Facebook<br />Hussein Fazal<br />CEO AdParlor Inc.<br />www.adparlor.com<br /></li></ul> <p> 2. Facebook Virality<br /> 3. Is crazy growth still possible?<br /> 4. Yes but it is a LOT harder<br />FREE vs. PAID <br /> 5. Free Application Growth Strategies<br />Take advantage of remaining virality<br />Internal cross-promotion i.e. zynga, crowdstar, sony<br /> 6. Free Application Growth Strategies<br />3. Cross-promo bars applifier, appstrip, vip games, igapi<br />4. Direct cross promotional deals<br /> 7. Paid Application Growth Strategies<br />Buy Advertising:1. Banner| 2. Incentivized|3. Facebook Ads<br /> 8. Paid Application Growth Strategies<br /> 9. Facebook Ads<br /></p> <ul><li>Go direct to Facebook to test and learn </li></ul> <p> 10. When you are ready to ramp up, use an Ads API Vendor 11. CPI Pricing Model 12. Conversion Tracking 13. Dynamic Ad/Bid Optimization</p>