building a silicon valley technology startup with … · building a silicon valley technology...
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BUILDING A SILICON VALLEY TECHNOLOGY STARTUP WITH GREEK R&D AND
GLOBAL BUSINESS MINDSETThe case of Helic and success stories from
Hellenic Semiconductor Industry Association
Yorgos Koutsoyannopoulos, CEO, Helic
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STARTING UP• Helic from day one did almost 100% of the common mistakes
you may find in a business textbook
• It’s easier and useful to talk about what went 100% wrong rather than the opposite
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•Not an ordinary Greek startup
•Born inside Greek academia
•With Greek heart and talent
•Managed and benchmarked by Silicon Valley standards and values
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HELIC BY THE NUMBERS• Money raised > $7M: Andy Bechtolsheim, Synopsys
(Magma DA), Fujitsu, SFS, Alpha Finance, Armada (DB)
• Headcount: ~45 people (15 PhD, 25 MSc)
• Offices: San Jose, CA - Athens, Greece, Yokohama, Japan
• Customers > 60 worldwide: big semiconductor companies
• Presence through reps in Israel, Korea, China, Taiwan
• Product Users > 1500 worldwideTuesday, October 16, 12
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FROM THE PRESS
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OUR PRODUCTS•EDA tools to capture high-frequency EM effects in high-speed
CMOS designs down to 20nm: Layout to RLCk netlist
VeloceRFVeloceRaptor/X
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SI PROCESS EVOLUTION IMPOSES NEW SPECS
prototyping production
2012 2013 2014 2015 2016
design prototyping production
design prototyping
28nm
20nm
14nm
Source: Global Foundries, TSMC
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WHERE WE ARE HEADING...
Operating frequency (GHz)
Chip
size
& c
ompl
exity
1 5 10 25 100
3D EM SolversRC E
xtra
ctor
s - p
atte
rn b
ased
Helic: High-Frequency & High Capacity
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WE PROTECT OUR IP
• We file at least 2 USPTO applications per year
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CRITICAL INVESTMENTS: OUR LAB
• Cascade Semi-automatic 200mm wafer probe station
• Infinity 67 GHz probes and cables
• Agilent PNA 8361A 67 GHz
• 30 GHz Spectrum
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SELECTIVE MARKETING
• Presence in trade shows 2009-2012:
• 34 trade shows
• 16 cities
• 7 countries
• America, EU, Asia
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WHAT IS THE RECIPE TO SUCCEED?
• There is no recipe!
• You’ve got to make mistakes to learn
• A lot of hard work
• Have a vision to change your industry or even the world!
• Set a really big but also pragmatic goal!
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EXECUTION: FIND GREAT PEOPLE
•Need to hire a team of great engineers and get out of their way
•Experienced engineering managers know how to deal with sizable problems and solve them smartly
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STUDY HOW OTHERS GROW• When organizations grow, things that used to work start failing
quietly
• Challenge the status quo
• What are we doing? Why?
• What is important?
• Don’t reinvent the wheel: try to learn from other companies and collaborate
• Study other startups that do well, interact with executives
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FIND CUSTOMERS FAST• Engineers love to design solutions for problems
that don’t exist!
• Find a clear need to fulfill: there is no better testimonial than a paying customer, even one!
• Iterate fast, don’t wait a year to bring a solution to the market
• Study your customers’ needs and interact quickly with them
• A brilliant engineering solution without a customer is worth zero!
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REACH OUT TO YOUR CLIENT
•Spend time with potential clients - only then you might understand what they are willing to pay for
•Travel to the centers of gravity of your market: for semiconductors it’s US, China, Israel, Taiwan, Korea, Europe
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DOING THINGS RIGHT
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LEAN STARTUP WAY
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HELLENIC SEMICONDUCTOR INDUSTRY ASSOCIATION
• We set up presence in Silicon Valley
• Support our members to build presence, market their technologies, build relationships
HSIA office in San Jose, CA
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WHO IS SUCCESSFUL?
• Success is measured by gauging the valuation of a company - a few metrics are:
• Its product and IP portfolio
• Its revenues
• What the customers think - testimonials
• Its liquidation price in a M&A
• Its market capitalizationTuesday, October 16, 12
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HSIA SUCCESS STORIES
• Recent M&As
• Sitel by Dialog
• Nanoradio (ex-Atmel team) by Samsung
• Bytemobile (ex-Atmel team) by Citrix
• Strategic investment by CEVA in Antcor
• More to come....stay tuned!
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