BUILD ING A SMARTER FUTURE FOR AFR ICAN REAL ESTATE

A presentation by: [Jonty, Melamed, CEO, Visual Renders, South Africa]

[ VIRTUAL & AUGMENTED REALITY FOR PROPERTY: Applications for VR/AR in the African context]

BUILDING A SMARTER FUTURE FOR AFRICAN REAL ESTATE

Visual Renders Introduction

• CEO: Jonty Melamed

• Founded: 2004 at age 20

• 500+ local and international projects completed

• Architects, developers and interiors designers

BUILDING A SMARTER FUTURE FOR AFRICAN REAL ESTATE

What is architectural visualisation?

• Process of transforming two-dimensional architectural plans and designs into three-dimensional photorealistic computer generated images and movies.

Architectural RenderArchitectural Floor Plan

BUILDING A SMARTER FUTURE FOR AFRICAN REAL ESTATE

What is architectural visualisation?

• This process utilizes various specialized software programs and extremely powerful computer processing

BUILDING A SMARTER FUTURE FOR AFRICAN REAL ESTATE

The History and Impact of Architectural Visualisation on Developments

• Visualisation: artists impressions, 3D Renderings, 3D Perspectives etc

• The general population are not able to visualize an architectural elevation or plan.

• Started off with the utilisation of an easel and paint brush.

• Progressed with complex computer animation software’s

• GOAL = Photorealistic renderings.

BUILDING A SMARTER FUTURE FOR AFRICAN REAL ESTATE

The History and Impact of Architectural Visualisation on Developments

• Initial renderings = not photorealistic and very animated.

• Today = Hard to differentiate computer generated images and an actual photograph.

Initial Renderings Present Day Renderings

BUILDING A SMARTER FUTURE FOR AFRICAN REAL ESTATE

The History and Impact of Architectural Visualisation on Developments

• Progressed from a luxury to necessity industry over the last 10 years.

• Legislation is enforced to ensure renderings are accurate depictions of the built product.

• Positive financial impact for selling off-plan developments.

• Best marketing return on investments in the property industry.

BUILDING A SMARTER FUTURE FOR AFRICAN REAL ESTATE

The Current Utilization of Architectural Visualisation Specifically in Africa

• Used for commercial developments AND numerous infrastructure projects around the African continent.

• Entire cities, stadiums, airports, museums and transport networks

BUILDING A SMARTER FUTURE FOR AFRICAN REAL ESTATE

The Future of Architectural Visualisation

1. 3D Fly Overs and Walkthroughs Movies

2. Drone Photography

3. Augmented Reality

4. Virtual Reality

BUILDING A SMARTER FUTURE FOR AFRICAN REAL ESTATE

The Future of Architectural Visualisation:3D Fly Overs and Walkthrough Movies

• 3D Fly Overs and Walkthrough movies take the still computer-generated visuals and turns them into a movie experience

• Exterior and Interior scenes are animated to provide investors with an automated visual experience

BUILDING A SMARTER FUTURE FOR AFRICAN REAL ESTATE

The Future of Architectural Visualisation:Drone Photography

• Drone photography allows for the capturing of still images and video by a remotely-operated or autonomous unmanned aerial vehicle (UAV)\ Drones

• Drone photography enhances the context of renderings

Drone Photograph Drone Photograph with Render

BUILDING A SMARTER FUTURE FOR AFRICAN REAL ESTATE

The Future of Architectural Visualisation:Augmented Reality

• Augmented Reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are "augmented" by computer-generated perceptual information

• Augmented Reality allows for the potential investor to view the development in real time without the use of glasses etc

BUILDING A SMARTER FUTURE FOR AFRICAN REAL ESTATE

The Future of Architectural Visualisation:Virtual Reality

• The computer-generated simulation of a three-dimensional images or environments

• This can be interacted with in a seemingly real or physical way by a person using special electronic equipment E.g. helmet with a screen inside or gloves fitted with sensors.

• Virtual Reality puts the investor into the development and allows for a full experience of being in the “true to life” environment before it exists

BUILDING A SMARTER FUTURE FOR AFRICAN REAL ESTATE

THANK YOU!