building a social business - understanding the intersection of culture technology and process

Social Business

Building a

215-948-2012TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012

http://www.truevoicemedia.com


Jeff GibbardPresident & Chief Strategist at True Voice MediaSpeaker, Blogger & Coach

@jgibbard

google.com/+JeffGibbard

[email protected]

linkedin.com/in/jgibbard

TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012




#SMSS2014



ResourcesSlides, Links and Tools Mentioned

truevoicemedia.com/notes




RULESInterrupt meDon’t fall asleepTweet everything I sayTweet about how handsome I amStay off FacebookStay off emailCall your mother

Shout out to @marcusnelson

(she worries)

AGENDA

I talk, you interrupt

You ask questions, I give answers

(Q & A)

True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012Let’s Dive In


DefiningSocial Business




Connected




Open




Transparent




Fast




Flat




Collaborative




Responsive




“How Does Social Fit In Your Job?”




A Social Business...

leverages social communications, technologies and processes to become more open, transparent, collaborative, and innovative while reducing risk through governance and training.



This won’t happen

overnight

source: Altimeter Group


All Businesses WILLBecome Social




Company (2014)

Forced Transparency

Faster Competitors

Changing Workforce

Changing Customer



That is the sound of inevitability.”

“Do you hear that, Mr. Anderson?


Social BusinessDesign




The 5-Step Process

1

2

3

Define Business Objectives

Identify Potential Solutions

Identify Challenges

4 Implement

5 Assess and Adapt




1Define Business Objectives




2Identify Potential Solutions




3Identify Challenges




4Implement




5Assess and Adapt



Culture

Technology

Process

The Three Main Enabling Factors

Culture

Technology

Process

The Three Main Enabling FactorsSlooooow & Buggy

Things fall through the cracks

“Good in theory”


Culture




Technology




Process




Key Takeaways★This WILL happen, how well will you adapt?★Start with Business Objectives★Technology alone doesn’t solve the problem★Create balance between: Culture, Technology, Process★Your people are the single most important part



Jeff GibbardPresident & Chief Strategist at True Voice Media

Speaker, Blogger & Coach


THANK YOU!

Go here, to find me everywhere:www.jeffgibbard.com



http://www.jeffgibbard.com

http://www.jeffgibbard.com

building a social business - understanding the intersection of culture technology and process

Business

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