building a social media presence for centers and educational developers
TRANSCRIPT
W9: Building a Social Media Presence
2016 POD Conference, Louisville, KY#POD16 | #POD16W9
Today’s Facilitators
Phil Edwards
German Vargas
Brad Wheeler
Raj Chaudhury
Antonia Levy
Olena Zhadko
Bonnie Mullinix
#POD16 | #POD16W9
Timeline8:30 8:45 Introductions
8:45 9:45 Jigsaw Activity
9:45 10:15 Panel Discussion
15 min BREAK
10:30 11:00 Guidlines
11:00 11:20 Tools
11:20 11:30 Closing #POD16 | #POD16W9
Social Media Management
GuidelinesW9: Building a Social Media
Presence
Social Media Management Tools
W9: Building a Social Media Presence
Why use a management platform?
Problem Time. Managing one social media channel takes time. Managing it effectively, and strategically takes even more time. Managing more than one social media channel takes more and more time.
SolutionSocial management platform that allows you to plan, publish, view analytics and manage your account/accounts.
Do you use a social media management platform?
Social Media Management Platforms
Hootsuite
- Most popular - managing social media- tracking conversations - measuring campaign results via the web or mobile devices
- free, pro and enterprise solution for managing unlimited social profiles - enhanced analytics- advanced message scheduling- Google Analytics and Facebook insights integration
Buffer
- campaign tracking via Google Analytics’ UTM parameters
- browser plug-ins to share content from the web
- NOT about interaction with users - auto broadcast and schedule a backlog of content
Buffer
Hootsuite
Pricing
Buffer: Pricing
Tweetdeck
- free - connect an unlimited number of accounts (no paid version)
- post Tweets and track Twitter conversations, replies, hashtags
- Downloadable application or via a web browser- Schedule posts and set up desktop notifications - multiple Twitter accounts
How to choose a management platform
Social Media Platform(s) used? Only Twitter or other channels too?
How many people need to have access? One person or more than one in the office?
Feature comparison (incl. analytics): including managers/admins allowed; teams; technical expertise/user friendly interface;ease of use vs power of the tool
Cost: Free or Not Free? If not free, what are the perks?
Closure
What questions do you still have?Connect at POD: #POD16 #POD16W9
POD16W9 Challenge!
Follow Up
January 17, 2017 Virtual Follow Up Session 3:00 pm EST