building a social media strategy from scratch
DESCRIPTION
A presentation about my first six months as the director of social media at southern new hampshire university, and what I've learned in building out their social media strategy.TRANSCRIPT
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Building a Social Media Strategy from Scratch
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2,049 followers
1,285 followers
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1,663 followers
1,542 followers
3,218 followers
782 followers
384 followers
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3,334 followers
10,923 followers
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Price Time
Quality
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Start with a focused area
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Talk to a lot of people
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Look at your competitors
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IMPACT
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REACH
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ENGAGEMENT
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Video Marketing
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YouTube is the second largest search engine in the world.
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Live streaming is up over 600% in the last year
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By 2013, video will account for 90% of consumer internet traffic
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Video tours yield 35% in online sales conversion
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A 7% increase in conversion rate, exceeded enrollment goals by 30%.
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LEADS
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o People
o Events
o News
o Photos
o Stories
o Goals
o Crazy Ideas
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1. Don’t get enamored by the tools 2. Start with a focused area 3. Talk to a lot of people 4. Look at your competitors 5. Build a broad strategy before
tactics 6. Align with organizational goals 7. Build a team – don’t be a lone
ranger 8. Measure everything
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[email protected] www.doteduguru.com @KarlynM www.rebelphd.com