building a storytelling culture

20
Building a Storytelling Culture 3/19/15 1pm Eastern The presentation will begin shortly.

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Building  a   Storytelling  Culture  

3/19/15  1pm  Eastern  

The  presentation  will  begin  shortly.

Before  We  Get  Started3

This  presentation  is  being  recorded!  

The  recording  and  slides  will  be  emailed  to  you    later  this  afternoon.  

Please  chat  in  any  questions  for  our  guest.    We  will  answer  them  in  the  formal  Q&A  session    

at  the  end  of  the  presentation.

3

3

Our  guest  presenter  »

Jerry Grimes, CFRE

• Vice President, Advocace • Blogger, The Development Evangelist • Former pastor, university fundraiser

and nonprofit ED • Local NBC TV exec for 20+ years • Travels more than 100 days a year

speaking, coaching, training

Storytelling

Storytelling Buzz

• Fortune 500 Companies • Driving Web 2.0 • Seminars, events, degrees

Storytelling defined

“Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.” - Robert McKee

• Stories help people connect with what you do

• Stories offer proof

• Stories build trust

STORY CHALLENGE:

Could you effectively

explain why your

organization exists by

telling just one story?

Good stories

sto·ry·tell·ing

• Real • Personal • Relatable • Relevant • Illustrative

Storytelling Arc

Stasis

Trigger

Quest

Climax

Surprise

Critical choice

Reversal

Resolution

Simplified Arc

Character

Before…

Discovery

Transformation

After or “Now…”

Mission

Invitation

BEFORE

AND THEN…

NOW

Try it out

1. Write your own story 2. Or choose a story to work with 3. Tell your story using guide

Storytelling culture

• Value stories like money

• Intentionally gather stories

• Set up systems to collect and

archive

• Share stories as part of training,

services, programs

• Use stories in fundraising,

marketing

• Train your team to understand the

storytelling arc and gather ALL of

the story for your archives.

Storytelling culture

Gather Refine Archive Share Value

Where do your stories come from?

Stories

Volunteers

Staff

Clients

Story circles

Gathering stories

• Mail or hand out forms

• Post form on website

• Phone line – Google voice

• Brainstorm

• Write every client’s story

• Hire an intern to research

The more stories you share,

The more stores you will have to share!

Story steps

• Train your team • Appoint a “Story Maven” • Create an archive system • Tweak your web site • Call donors and visitors • Use stories in your marketing • Gather stories at events • Start and end meetings with stories

Questions?

Free  educational  resources  »

https://bloomerang.co/resources

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