Building a Strong Recruitment Program Through Leadership of the Interfraternity Council

Recruitment for Large Greek Communities

Session Expectations

ParticipateAsk questionsBe respectful of othersHave a good sense of humorLet us know if you need a breakDon’t hold backExchange ideas with othersKeep chitter-chatter to a minimumTurn cell phones off

Group Activity

Session Objectives

Learn how to properly plan for IFC recruitmentUnderstand the marketing strategies for a successful IFC recruitmentLearn how to utilize the summer time to capitalize on fall recruitmentLearn how to offset costs of IFC recruitment

What are you doing?

Recruitment Basics

1 (or two) person is in chargeVice President of RecruitmentPossible Compensation

Recruitment CommitteeRepresentative of Fraternity CommunityMeet on a Regular BasisMust Be Dependable

Committee Responsibilities

Meet on a regular basis Work about 10-20 hours/week

Develop a timeline and assign specific tasksDevelop a theme & logo (used on all marketing materials)Create the Summer Orientation presentationSolidify sponsors (create contract)Create all printable materialsKeep website consistently updated

Re-Cap of What You’re Doing

See Every Chapter

Open Houses

BBQs

Rec’t Forum in Union

Philanthropy Events

Marketing Plan

Admissions Calling

H.S. Lists

Deferred Rec’t

Rec’t Speaker

Community Service Project

1 Week Before Classes Begin

Dirty Recruitment

Informational Tables

Freshmen Move-In

Initial Discussion Items with Greek Advisor

Summer Orientation

Budget

Recruitment Website

Theme & Logo

Sponsorships

Compensation for summer workers

Bulk Mailing Permit

Scholarships

Marketing Materials

SHOULD HAPPEN AFTER MGCA

Recruitment Budget

Should have been solidified when the budget was originally formed

Compensation for recruitment officer(s)?Should be competitive to what other

student campus workers get paid

Marketing Materials

Recruitment Brochure

T-Shirts (preferably with color)

Parent’s Guide

CD-Rom

Summer Postcards

Athletic Schedule Cards

Campus Yard Stakes

Summer Orientation

Get on the agenda for Summer Orientation (or similar term)30-60 Minute Informational Session on “Going Greek”F/S Members are the Presenters Appropriate attire Students talking to incoming students Determine who presents each session before

Summer Orientation begins Video Presentation - “Year in Review”

Work with Greek Advisor on Agenda

Summer Orientation (cont’d.)

Invite incoming students to the session Summer mailing (postcard) Information tables during the session in high traffic

areas (dining halls, near i.d. office, student center)

What to provide at the session: Food & Drinks Marketing Materials (including t-shirt) Registration Forms Scholarship Applications Calendar of Events

Set-Up and flow of session

Summer Orientation (cont’d.)

What to do after the session: Enter attendees’ names in database Follow up with the incoming students and parents

Thank them for attending Send registration form (if they didn’t register) Include marketing materials (magnets, athletic

schedules, etc.)

Cross-reference students who did not attend your session Send them a letter inviting them to fall recruitment

Scholarships

Assess all chapters (ex. = $250)Determine how many to award 15 for $200, 10 for $300, etc.

Develop the application Determine how the apps. will be awarded (i.e.,

merit, need, etc.) Verify this with Greek Advisor

Use this as a marketing tool (create a flier for this)Doesn’t obligate students to join a fraternity

Scholarships (cont’d.)

Who will read the applications? IFC recruitment officers and Greek Advisor

Invite scholarship recipients to an IFC meeting to present their awards Take pictures for publicity, put on website or future

brochures

Notify those who did not receive the scholarshipHow can you promote the recipients and make the Greek community look good?

Recruitment Website

User-Friendly

Registration Form

Calendar of Events

Appropriate Pictures

Contact Person(s) & Contact Information

Printable Materials (pdf)

Recruitment Brochure

What content should be in it: All Chapters Relevant Information (include contact

information) Numeric Data (community service, grades,

fundraising dollars, etc.) Frequently Asked Questions Rankings (Grades, IMs, etc.) Appropriate Pictures Distinguished alumni Campus map noting Greek property Policies (anti-hazing, grades, etc.)

Sponsorships

Why Sell Sponsorships?Decrease Expenses (T-Shirts, Food, etc.)

How do we determine who we sell sponsorships to?Determine what your needs are and

brainstorm a list of businesses

Solidify these before Summer Orientation begins

Selling Sponsorships

What to do initially:Send introductory letter stating what you

are doing and what the sponsor’s benefits will be

Follow up and schedule a face-to-face meeting

Develop Talking Points for students to take to the meeting

The Meeting (Sponsorships cont’d.)

Two people attend each sales meetingWhat to take with you: Introductory Letter Sponsorship Contract Talking Points and Sponsorship Benefits Sample marketing materials where their logo might

appear

Tips for the meeting: Wear an ironed shirt, dress pants & shoes

Look the part; Act the part; Be the Part = LAB Clean shave – Don’t look scruffy! Practice your sales pitch Be confident – Think ABC (Always Be Closing)

Follow Up (Sponsorships cont’d.)

Send a thank you note in the mailGet their artworkGet their moneyAfter IFC recruitment is over, send a letter to the sponsor stating the recruitment success (include t-shirt)Make the sponsor feel appreciated and

maybe they will participate again next year

How to Recruit Parents

Summer Orientation Session

Recruitment Website Section for Parents

Parent’s Brochure Similar information to student rec’t brochure What your son is getting involved in Leadership opportunities Dispel myths/Fast Facts Anti-hazing policy Website address

When School Begins:

Put an ad in campus newspaper welcoming students back and inviting them to participate in recruitmentHold a meeting with all chapter recruitment chairmen Discuss rules, process, schedules, etc. Distribute Summer Orientation attendees list

Place blown up map of fall 2004 rec’t locations all over campusPut “campus stakes” around campus publicizing fraternity recruitment

After Recruitment Is Over:

Get names of everyone that joined a fraternity

Develop a bid list and a non-bid list Distribute non-bid list to each chapter

Evaluate your recruitment process Send survey via e-mail or campus mail to those

who participated

Send a letter to parents congratulating them on their son’s choice to join a fraternity

Add Structure & Continuity to IFC Rec’t

Develop a binder for the next IFC VP of Recruitment that is devoted to IFC Recruitment

Keep copies of everything

Note when tasks are to be completedAll of the above helps the next VP of

Recruitment develop a successful recruitment program

Michael FalkowitzAssistant Dean of Students – University of Kentucky

(859) 257-4250 / mafalk2@uky.edu

Nathan WightDirector of Chapter Development – ΔΣΦ Fraternity

(317) 634-1899 x429 / wight@deltasig.org