building a successful following: marketmesuite's #beansbrains presentation

BUILDING A SUCCESSFUL FOLLOWING

Tammy Kahn Fennell CEO MarketMeSuite

INTRODUCTION

2

MEET YOUR INSTRUCTOR Tammy Kahn Fennell is CEO and co-founder of MarketMeSuite (www.marketmesuite.com), a leading social media platform for small- and mid-sized businesses. Tammy launched MarketMeSuite in late 2009 after many years of experience marketing her own small business online. Recognizing both trends in social media and the needs of SMBs, Tammy realized an opportunity to help others easily manage & monitor their social media presence, find targeted leads, build engagement and measure the ROI of their social marketing activities. Today the easy-to-use, affordable platform has over 30,000 users. As the owner and editor of the community driven blog, WeAreSocialPeople.com, Tammy writes frequently on social media and small business topics and shares her knowledge and advice with thousands of SMBs via radio, Web seminars and live presentations.

•  How do I build a targeted following?

•  How do I find people who need my product or service?

•  How do I get attention from the media, influencers and potential partners?

3 BUILDING A SUCCESSFUL FOLLOWING

THE SOCIAL MEDIA ENGAGEMENT PROBLEM

WHY DID WE BUILD MARKETMESUITE? BUILDING A SUCCESSFUL FOLLOWING

In our own businesses, we needed a better way to find quality conversations, influencers, and convert followers into paying customers…

4

THERE ARE SOCIAL MARKETING RULES BUILDING A SUCCESSFUL FOLLOWING

Understanding the basics. •  The same rules apply to social media situations as real life ones.

Be real, be relevant, be useful, and people will want to talk to

you.

•  Don’t be a Social Media streaker. If you're the crazy person shouting randomness at no one in particular, you aren't going to

get a lot of traction in offline situations (or at least not the right

attention!).

•  The same holds true for online situations: Find your customers,

talk to them, find out what they want, and interact.

5

4 KEY ELEMENTS FOR SOCIAL MARKETING BUILDING A SUCCESSFUL FOLLOWING

6

CURATE

MANAGE

ENGAGE

MEASURE


STEP #1: MANAGEMENT FILTERS OUT THE NOISE

Separate accounts o  One “Main” account o  One Help account o  Personal account o  Team members

Pull all your social marketing into one place o  Cross posting o  Load sharing across team

Focus on actionable content o  @Replies o  DMs o  Relevant Searches

GET ORGANIZED! 7

WE ARE LIVING IN A SOCIALLY SATURATED WORLD. IT’S CONTENT OVERLOAD. ARE YOU SUFFERING FROM IT?


STEP #2: SOCIAL CURATION PROTECTS AGAINST CONTENT OVERLOAD

•  Ask yourself one simple question: •  When was the last time I checked all my social profiles?

•  What Is Social Curation?

•  How Can Curation Help Social Media Marketing? •  Identifying leads •  Engaging •  Converting

CURATION TO ENGAGEMENT… 8

HOW CHRIS BROGAN LANDED US IN THIS BOOK…

•  Someone tweeted “Chris Brogan is at the CIC”

•  I tweeted him saying “hey, if you’re on the 9th floor, you need to pass the 5th on your way out”

•  He came to see our space •  He tweeted that he was

“Checking out @MarketMeSuite at the CIC”

•  Aliza Sherman, author of this book, saw it, and included us in a list of the best engagement tools!


STEP #3: ENGAGEMENT (YOUR SECRET WEAPON)

You have something that larger companies wish they had (and pay a lot to emulate). Realness and ability to react quickly. Engagement = business.

HOW CHRIS BROGAN GOT US IN THIS BOOK

9

PEOPLE WILL SPEAK THEIR MINDS! BUILDING A SUCCESSFUL FOLLOWING

Don’t be surprised to hear strong opinions

Engaging is important for both negative and positive comments

Engage with people who make suggestions

10

WRITE IT DOWN.

•  What is your niche? •  List 10 keywords and

phrases related to your business

•  Who are your customers? Where are they located?

•  What can you offer to HELP the customer

•  Advice •  Support •  Discounts •  Recommendations


LET’S STOP AND THINK FOR A MOMENT

The more you know about your niche, the greater the impact of Social Media Marketing.

Knowledge = effectiveness

DO YOU KNOW YOUR AUDIENCE? 11

THE TOP REASON BUSINESSES STOP (OR NEVER START) USING SOCIAL MEDIA MARKETING?

They can’t figure out if it’s working. A few things you got to accept about Social Marketing: •  It isn’t an exact science •  There is going to be trial and

error •  You can’t put it on complete auto

pilot (more on that in a second) There are tools to help! •  MarketMeSuite shows you what

you’ve done and who has done it, so you can start to track what is working best


STEP #4: MEASURE YOUR EFFECTIVENESS

DID IT WORK? 12

STAYING THE COURSE BUILDING A SUCCESSFUL FOLLOWING

•  It's rare to catch a 5 pound fish just after you've dipped your pole in the water

•  Like SEO, it needs time

•  Stay the course

13

THERE ARE SOME TRICKS!

Scheduling Florist who gets the Twitter handle of all customers, and schedules up tweets leading up to, on, and just after the wedding, ensuring maximum engagement all organized in advance (Great for birthdays too)

Auto DM •  Can be controversial, but great way to

welcome new followers •  “Thanks for following me, use this code

at checkout and get 10% off” RSS •  Have a blog? Automatically hook it up

to your Social media accounts •  Tweet out industry posts as well, but

give them credit


YOU CAN’T BE THERE 24/7

We’ve established that you: •  Need a real presence (your SMB secret weapon) •  Cannot completely automate

IT DOESN’T TAKE ALL DAY! 14

WITH THE 4 STEPS, YOU CAN!

Manage •  Strong management helps you cut

through the noise you can be effective

Curate •  Don’t suffer for social content

overload, filter for the stuff that really matters

Engage •  Convert leads by engaging,

leveraging that “realness” SMBs can provide

Measure •  Use tools to figure out what’s

working and keep going!


IT CAN BE DONE!

Today you’re expected to navigate�through the social sphere looking, hoping, you can find people willing to pay you money for your product or service…� Then, set it in motion and save time using automation tricks

KEY TAKEAWAYS 15

MARKETMESUITE CAN HELP BUILDING A SUCCESSFUL FOLLOWING

Our Inbox For Social gives our customers the tools they need to Organize, Prioritize, Engage and Grow!

16

Go to www.MarketMeSuite.com for a free trial!

LET’S CONNECT! BUILDING A SUCCESSFUL FOLLOWING

Connect with me: Tammy Kahn Fennell

[email protected]

@tammykfennell

@marketmesuite

@marketmehelp

17

Q&A 18 BUILDING A SUCCESSFUL FOLLOWING