Building a vibrant social media community as an external marketing strategy

Download Building a vibrant social media community as an external marketing strategy

Post on 02-Dec-2014

222 views

Category:

Career

0 download

Embed Size (px)

DESCRIPTION

Building a vibrant social media community as an external marketing strategy Presentation given at the American Marketing Association Higher Education Symposium, November 2013

TRANSCRIPT

<ul><li> 1. Building a vibrant campus social media community as an external marketing strategy Josh Jensen &amp; Andrew Nathanson Connecticut College 1 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 2. Josh Jensen Andrew Nathanson Director of Marketing Communications Social Media Strategist @JoshuaJensen @AndrewNathanson 2 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 3. @ConnCollege 3 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 4. 2011 4 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 5. 5 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 6. Governance 6 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 7. Meet the needs @ConnCollegeLive 7 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 8. Meet the needs @ConnCollegeLive 8 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 9. Meet the needs @ConnCollegeLive 8 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 10. Meet the needs @ConnCollegeLive 9 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 11. Meet the needs @ConnCollegeLive 9 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 12. Meet the needs @ConnCollegeLive 10 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 13. 11 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 14. 12 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 15. #ccfallweekend 13 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 16. Meet the needs @ConnCollegeLive 14 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 17. Talk it up @ConnCollegeLive 15 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 18. Talk it up @ConnCollegeLive 16 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 19. #nallyacamel 17 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 20. Training @ConnCollegeLive 18 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 21. @ConnCollegeLive 19 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 22. External Audiences @ConnCollegeLive 20 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 23. External Audiences 21 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 24. The Result @ConnCollegeLive 22 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 25. Next Steps @ConnCollegeLive 23 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 26. Next Steps 24 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#! </li> <li> 27. Questions? Josh Jensen Andrew Nathanson Director of Marketing Communications Social Media Strategist @JoshuaJensen @AndrewNathanson 25 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wi...</li></ul>