Building a Wireless System

Sergey FradkovChief Technology Officer

w-Technologies

CTIA Wireless ITOctober 2000

What We’ll Cover

• The Wireless Environment

• Building the Right Wireless System

• System Architecture

• Challenges

• Options Available

• Getting Started

• The Wireless Future

About w-Technologies

• Founded in 1997, first to market - first in production (Feb 1998

• We can move any type of business into the wireless world• 25 apps (including finance, enterprise, content, communications and

commerce)

• customized application modules

• Rapid development, integration and implementation

• Wireless Enterprise Architecture can support an entire organization’s wireless solution

• multi-device, multi-network platform

• integration with any existing computing system

• integration with any “off the shelf” or internally developed application(s)

• support for emerging wireless technologies

The Wireless Environment

• Mainframe• Client Server• Web-based (Internet)

• Cell Phones (WAP and non-WAP)• Pagers• PDAs• Handheld Computers• Hybrid Devices / Communicators

• Operating Systems• Browsers• Applications

Handheld wireless devices

Wireless data networks

Software

Back End Systems

• Ardis• CDMA• CDPD

• DataTAC• GSM• Mobitex

• ReFLEX• Satellite• TDMA

• GPRS

The Wireless Environment

Types of Wireless Systems in Production

•Front-End Web Filtering

•Point-to-Point Network/Device Limited Solutions

•WAP Browser Limited

•Single Application Solutions

•Wireless Information Distribution Only

•Transport Only (Wireless ASPs)

•IT Services + Synchronization and/or Toolkit Products

Building the Right Wireless System

What to Look For:• Proven system

• Quick Time to Market

• Powerful enough to serve the entire enterprise

• Allows for retrieval and update of information

• Multi-device, Multi-network compatibility

• Multi-layered Security

• Seamless Integration with Existing Systems & Applications

• Flexibility and Scalability to expand to accommodate evolving

business models

Building the Right Wireless System

W eb System Single Netw ork

Data

Com pany'sExecutionSystem (s)

Internet

Transactions

Web System Architecture Analogy

Building the Right Wireless System

Wireless System Architecture

Challenges

Obstacles to Building a Wireless System

• Device Specific Programming Expertise

• Network Specific Programming Expertise

• Back-end Integration

• Continuous Infrastructure Development

• Ongoing System Development &

Maintenance

Options Available

• Wireless Software Integrators

• Wireless Information Distribution Vendors

• Web Filtering Vendors

• Wireless Application Vendors

Who’s Out There

Getting Started

• Develop the Wireless Strategy FIRST

• Start with a Single Project – Start with Something You Know

• Build Something Unique & Competitive

• Implement an Aggressive Marketing, Advertising and Promotional Campaign

• Develop and Leverage Multiple Relationships With Companies that can Complement your Wireless Strategy

• Train your Staff (Customer Service, Technical, Sales, etc.)

Case Study

Dreyfus Brokerage

SURETRADE

Features/Functions

•Trading•Real-time Quotes•Alerts•Standard Trading Condition Features•Customized Options Trading Features

Features/Functions

•Trading•Real-time Quotes•Execution Screen to view trades•Alerts•Customized Trading Condition Features•Standard Options Trading Features

Building a Wireless Site that Matches the Business

Case Study

Creating an Extended Mobile Solution

w-T

rad

ew

-Ban

kw

-Cash

w-R

esearc

hw

-401K

w-A

lert

s

w-S

tore

w-T

ravel

w-D

ine

w-T

icket

w-A

ucti

on

w-X

XX

w-C

on

ten

tw

-New

sw

-Sp

ort

sw

-Weath

er

w-X

XX

w-X

XX

w-M

essag

ew

-Mail

w-M

eeti

ng

w-C

hat

w-X

XX

w-X

XX

Financial

Financial

Commerce

Commerce

Content

Content

Communications

Communications

Employees Customers General Public Partners

Enterprise

Enterprise

w-C

RM

w-E

RP

w-S

FA

w-L

og

isti

cs

w-H

elp

Desk

w-T

&E

The Wireless Future

• “One Standard” will Remain Elusive

• Convergent Devices with Added Features & Functions

• Ubiquitous Network Coverage

• Broadband and 3G

• Location-Based Services

• Voice Response Capabilities

• Bluetooth’s Influence

• Wireless “Wallets”

• Access to Real-time Advice “on the go”

Questions?

w-Technologies

w-Technologies, Inc.150 Broadway, 15th Floor

New York, NY 10038(212) 406-7685

www.w-Technologies.com

Sergey FradkovChief Technology Officer