building an awesome linkedin profile
TRANSCRIPT
Building an awesome Linkedin profile
Recruiting Solutions
Why members come to LinkedIn
Identity Professional
profile of record
2
Connect, find
and be found
Networking Be great at
what you do
Insights
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Add a photo...
It’s harder to forget a face…
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Write a personalised tagline
• Your professional Headline and Brand
• It follows your name in search hit lists.
• It grabs the business decision maker in the first 3 seconds
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Create your ‘Elevator’ Pitch
• Use the Summary section to engage readers.
• Max 5 –10 seconds to…
– capture their attention
– showcase what you represent
– sell yourself!
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Highlight your skills and expertise
• Keywords will help recruiters find you
• Research on what employers are looking forward and add the skills
that you have
Insert video clip
http://www.youtube.com/watch?v=TAkMAd6rH3A
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Be found!
SEO (Search Engine Optimisation) is very important on LinkedIn so optimise your
profile with keywords related to your position and the role you want.
Think like a recruiter and what they would search for
Be specific and don’t lie
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Make your profile public
No point in keeping a great profile a state secret!
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‘Stand out’ from the crowd…add sections
Find on edit profile below the print button
– Relevant qualifications
– Info on courses you’ve done
– Languages
– Honours & awards
– Add in publications
– Causes
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Build a network!
What’s your connection strategy?
– Colleagues
– College / university
– Friends
– People you may know
Goals for connecting
– Career services, support groups, recruiters, HR leaders
– Personalize your connection request!
Spend 9 minutes a week developing your network
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Get recommended
Ask for meaningful
recommendations –
personalise your message.
Request specifics – remind
them who you are and what
you did
Be careful who you ask (your
mum doesn’t count!)
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Claim and customise your unique URL
To add it to signatures, business cards, collateral and more
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Prepare for interviews…
Research the interviewers and company – profiles, company pages,
LinkedIn Today, Groups
Benchmark look at peers already holding the role
Match your skills and communication style to the company
Apply using similar tone and language
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Join many
Participate in a few
Run one .NET
Developers Biotech &
Pharma Design
Pros
800,000 +
Groups
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Integrate LinkedIn With Other Tools
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Products & Features
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5 things you should do in the next 24 hours
Enhance your personal profile & brand - Fill in
your employment history & your education
Add your classmates or colleagues or friends
Add a photo – it’s harder to forget a face
Add a public url
Join an alumni or networking group
Recruiting Solutions