building an iphone app - aiga digital dialogues
DESCRIPTION
A quick tour through concept, focus groups, ux, design, and development of the Choicelunch iPhone app by Grady Britton, the creative agency, and Knuckleheads, the development partner. Includes things we learned and roadblocks to look out for.TRANSCRIPT
Howdy!
California Mostly iPhone ConvenienceHealthy school lunch
2design3dev4launch1discovery
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2design3dev4launch1discovery
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1discovery
1discovery
vs
The big debate.
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1discovery
Things got sketchy.
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Things got sketchy.
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Focus groups.
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Focus groups.
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Focus groups.
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Focus groups.
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Focus groups.
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Focus groups.
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1discoveryEntreeDayNutritionAllergensFavoritesPicturePopularityOther
02468
Very Important Important Moderately Important Slightly Important Not Important
02468
Very Important Important Moderately Important Slightly Important Not Important
for Parents
for Kids
0 2 4 6 8
cancel lunchessync with calendarprint calendarreward programnext/same day orderingalert when favorites availableemail my schedule to meorder history
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Responsibilities
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Responsibilities
Concept UX & Marketing Development
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Responsibilities
Concept UX & Marketing Development
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2design3dev4launch1discovery
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Responsibilities
Concept UX & Marketing Development
2design3development
2design3development
2design3development
Highlights of the process
Your Basecamp or mine?
?The iOS calendar Whole pixel alignment,
designing for Retina
iOS design kits, icon packs, & pattern libraries
The shapeshifter API Beware of Scope Creep
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4launchPre-launch
How long does approval take?
4launch
Who is your app “by”?
Tips for an efficient approval
Apple iOS Human Interface Guidelines
Pre-launch
4launch
4launch
APP-A-LICIOUS.SCHOOL LUNCH MADE RIDICULOUSLY EASY.
7/27/11 12:00 PM
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2design3dev4launch1discovery
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APIs
website
mobile app
widgets
POS
Thanks!gradybritton.com
knuckleheads.net
@gradybritton
@knuckleheadspdx
goo.gl/mJQvU
choicelunch.com