Building  an  Online  Communitywith @justinseeley

Audience  •  Iden5ty  •  Conversa5on

AudienceWhere are they swarming?

The  Social  Landscapeis vast and ever-changing

Where  do  you  start?

Look  at  your  compe55on

Find  networks  that  fit  youand your content

Embrace  new  things

Iden5tybranding yourself on the social web

Prepara5on  is  key

ImagesHeaders, profile photos, etc.

WriGen  ContentHeadlines, bios, and catchphrases

Know  your  plaIormsand be prepared for changes

Conversa5onhow to engage your audience

Communi5es  are  socialand relationships are very important

You  should  care

If  you  don’t  care,    you  won’t  convert

Become  part  of  your  narra5veusing the rules of engagement

Answer  ques5ons

Provide  meaningful  content

Social  media  is  not  a  mouthpiece

30/20/10

Numbers  don’t  maGerrelationships do

Strive  to  create  fansnot just casual acquaintances