building audiences with video
DESCRIPTION
This is a presentation I gave at Searchlove boston about how to market with video more effectively. You don't need your content to go viral to be successful, you need to figure out how to sell the right things to your audience in the right way.TRANSCRIPT
Hi!
@csavage
Building audiences with video
Great companies find ways to
build audiences
Back in the year 2011
Selling the features
We are social creatures
We offer video hosting
We offer video hosting
We help you do more with video
Wistia Blog Traffic
0
125,000
250,000
375,000
500,000
2010 2011 2012 2013
Each piece of content helps the audience grow
You don’t need video
Every individual needs to believe
Missions are emotional
Creating videos for a mission
The Purpose:Shoot with the camera you have
The concept:Prove our point by getting meta
The Script
The Table Read
The Setup
$100 DIY Lights
Get Loose!
The B-Roll
The Edit
Sell the mission
Get emotional
Build an audience
