© Partners for Innovation

How to create a successful business case for building and infrastructure?

Building Biobased

Siem HaffmansPakhuis de Zwijger

18 May 2016

Step 1: It starts with clients!

Successful business cases start with the client

Possible USP’s:1. Biobased = Renewable2. Biobased = Biodegradable3. Biobased = Healthy 4. Biobased = Cool! 5. Biobased = Local

USP 1: Biobased = Renewable

Synprodo / Isobouw - BioFoamBioFoam® is world's first bio-based foamed material for isolation products.

• 100% renewable resources• PLA (poly-lactic acid)• Cradle to Cradle certified

USP 2: Biobased = Biodegradable

Natural Plastics – the Keeper®Natural Plastics has designed a patented system for tree planting: the Keeper system. It offers many advantages such as:• a more natural look, • superior tree growth compared to tree stakes (+30%), • easy installation and limited aftercare, • storm proof • 100% biologically degradable.

NatuDrain> NatuDrain is a venting and watering drain (perforated flexible hose) which

supports trees in their growth.

RIGO Verffabriek - Aquamaryn

• Biobased and local sources• Linseed oil• Nice smell (non-toxic)• Water-dilutable

USP 3: Biobased = Healthy

NPSP / Poly Products

Nabasco - Nature Based Composites Bio-composites are entirely made from natural materials such as flax, hemp, basalt, bio-resin and cork, while the unique properties of composite materials remain fully intact.

USP 4: Biobased = Cool!

USP 5: Biobased = Local

What can we do with local sources like waterplants?

Old school:• Incineration• Composting• Energy pellets• Fermenting > Bio-energy

Biobased resources• Bio-chemicals• Food or Feed?

Biobased products• BtoB products• Consumer products

Building a biobased future?

Yes, if you can find the right (niche) clients/markets.Yes, if you co-create good products, with USP’s.Yes, if you are a good entrepreneur!