building brands with engaging facebook pages

www.involver.com // [email protected] // 415.963.4255

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Building brands with engaging Facebook pages

December 2009Tyler Willis

Director of Marketing, Involver


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Involver is the best brand marketing & analytics platform for Facebook, the world’s largest social network with more than 350 million members.

Using the Involver Application Suite, brands of all sizes can leverage existing content or easy creation tools to create a customized, engaging Facebook Page.


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WWKD?


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Go where the attention

is


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• 350+ million members

• 1.6 million pages have created 5.3 billion fans

• Average user has 130 friends, spends 55 min a day, and fans 2 pages per month.

• Unprecedented opportunities for fan engagement and viral spread of your marketing messages


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FacebookAds

FacebookAds

FacebookGroups

FacebookGroups

FacebookApplications

FacebookApplications

FacebookPages

FacebookPages

FacebookPersonal Profile

FacebookPersonal Profile

FacebookEvents

FacebookEvents

Other tools that might be useful for your needs:

Marketing on Facebook


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Brands are standardizing around Facebook Pages as the social location for

companies and products.


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Branding: How do we “port over” our brand identity?

Content: How can we distribute our best multimedia, and automate the syndication of this content?

Time: How do we save significant time and resources in both setting up and maintaining our Facebook Page?

But, brands still face key challenges:


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101


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Branding


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GoodContent


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Functionality


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SocialProof


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Measure

• Social Media Sabermetrics (credit: Ian Schafer)

– Identify your business goals– Set your Key Social Performance Indicators (KSPIs)– Develop low-investment programs that should drive KSPIs– Optimize tactics based on performance of KSPIs

• Some standard KSPIs– Subscribers (email, RSS, or notifications)– Content consumption– Socially-indexed conversations– UGC (photos/videos/wall posts added by fans)– Pageviews– Number of fans– Number of comments/likes– Time engaged with the site– Total unique visitors


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“Post photos of products, employees, and customers. Add video clips of your bar or restaurant in action. ‘Behind the scenes'

content often works well.”- Facebook Guide

• Photos• Video• Documents• Presentations• Blog / RSS• Tailored News• Offers/Sales• Discussions

Bottom Line: Post content to your page


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OK! You get it, this Pages thing is revolutionary


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What’s Next?


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KANYEISM #7331:

Stand out from the crowd.


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201


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The Past


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Involver Fan Page ApplicationsA new solution for brand marketing on Facebook


TMRSS Feed / News


TMVideo Gallery


TMTwitter


TMPolls


TMSign-up Forms


TMCoupons

Promote exclusive offers and give your audience powerful incentives to return to your Page.


TMCoupons

Send multimedia and exclusive offers right to your fans’ News Feeds.


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Automatic Content Syndication

Involver apps are “set it and forget it”: your Page is automatically updated with your newest blog posts, tweets, videos, etc.

Your Facebook Page


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get started: www.involver.com/pages

Tyler Willis - Director of Marketing, Involver

[email protected]

@tylerwillisfacebook.com/tylerwillis


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AppendixAppendix


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Let’s address a fear


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Control


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Profile Picture

You can stand out with a unique profile photo.


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target your wall poststarget your wall posts


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Publicize Your Page!


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Fanbox allowsYou to add page content and the “Become a Fan”

action to your external site

building brands with engaging facebook pages

Business