Building Business Networks

Panelists:Building Business NetworksChelsi BarfieldIBERIABANK

Jessica HayesLAuberge Lake CharlesLindsey JaniesLindsey Janies Photography

Kristy Armand, ModeratorHealthy Image Marketing

www.artsusa.org/information_services/arts_and_business_partnershipsView Full Report at:

We Need To:

Increase Public Value of the ArtsShow a Return on Investment (ROI) for BusinessesMaintain Interest & EngagementCommunicate Benefits of Arts SupportMake a Better Argument & Develop Our MessageTotal Arts Giving

Median Contribution to the Arts by Small BusinessesTotal Arts Giving

Percent of Total Business Contributions to the Arts by Company SizeTotal Arts Giving

Priority of Supporting the Arts

Total Arts GivingMade In-Kind or Non-Cash Contributions

Total Arts GivingGeographic Allocation of Business Contributions to the ArtsLOCAL96%NATIONAL4%INTL>1%Total Arts GivingFoundation GivingCompany-Sponsored FoundationSeparate legal entitiesGiving usually reflects company interestsCan be private foundations or public charitiesGenerally rely on regular contributions Corporate Giving ProgramsIncludes sponsorships, grants, in-kind gifts, and employee matching giftsNot separate legal entitiesDo not have an endowmentOften used to support programs that do not fall in foundation guidelines$2 Billion = $1.5 Billion to 55 arts institutesReasons for SupportBusinesses were asked why they support the arts. 54%49%47%The arts improvequality of lifeThe arts help create a vibrant societyArts orgs offer beneficial education initiatives47%The arts improve academic performanceReasons for SupportBusinesses were asked why they support the arts. 43%Arts orgs have outreach programs for the disadvantaged40%The arts provide entertainment & create conversation about important issuesBusiness hasan existing relationship with an arts org.33%27%The arts are an economic engineThe arts help meet corporate objectives13%Reasons for SupportTop reasons why businesses would consider increasing support69%64%59%Arts org was active in providing arts education programs & outreach to disadvantagedBusiness could also support other social causes by giving to the artsThe arts showed a proven need for the contribution59%A direct impact on a companys bottom line can be shownReasons for Support66%Was your company ever asked to contribute to the arts?No29%YesReasons for SupportWhere arts support comes from