building capability 2012 - linked in sourcing
DESCRIPTION
Mark Williams aka Mr Linked In gives an insight into sourcing with Linked In in his session at our Building Capability Conference 2012TRANSCRIPT
A different perspective
LinkedIn Sourcing
Mark Williams
@mr_linkedin #fail
Monday, 24 September 12
Recruiters on LinkedIn
• Basic profiles with little information
• Under-utilised company pages
• Lots of broadcasting
• Little engagement
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Broadcasting Engagement
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Engagement
Visibility Pipeline
Suitability
ReferralsMonday, 24 September 12
Thought LeadersNews to shareCandidatesSkills3 rd t i e r p ro fi l e visibilityFull name visibility for ALL results
Outside of network!
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Who gets the job?
I have an amazingkeyword optimised profile
on LinkedIn....but I’m average at my job....shhhh!
Errr.....I don’tbut I am great at my joband I don’t see the needto optimise my profile
Search Referral
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http://www.slideshare.net/gerrycrispin/2012-careerxroads-source-of-hire-channels-of-influence
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Valuable Connections
•Mavens
•Persuaders
•Connectors
Malcolm Gladwell
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Find Engage Connect
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Tagging
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Who needs connections?I have a LinkedIn Recruiter License!
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Profile
• Unique, personal & professional
• Comprehensive
• Authentic
• Informative
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Company Page
• Who controls the content?
• Products & services
• Targeted updates to followers
• Consider ‘owning’ ad space on your page
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Summary• Personal profile
• Company page
• Engage
• Use Signal
• Referral Network
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• uk.linkedin.com/in/mrlinkedin
• @mr_linkedin
• www.mrlinkedin.co.uk
• www.mrlinkedin.wordpress.com
• www.youtube.com/user/mrlinkedin
© 2012 ETN Training. All rights reserved. Confidential 19
Contact
Monday, 24 September 12