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The Technology & Spiritual Practice Series By Paul Lamb, The Spiritual Techie

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Building church communities through social media


  • 1. The Technology & Spiritual Practice Series By Paul Lamb, The Spiritual Techie

2. Goals of session

  • What is social media and why important?
  • How is it being implemented by Faith based communities?
  • How should you go about using it?

3. Straw Poll 4. A vision 5. What is Social Media? 6. Its a Groundswell

  • Groundswell is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions
  • - Groundswell, p. 9

7. 8. But Why Embrace it?

  • by Flickr UserLiquid Lucidity

9. The Social Media Revolution 10. Tons of Channels & Tools 11. Tons of tools 12. Lots of ways to engage 13. Between this 14. 15. To This 16. 17. 18. Approaches for Online Church Community Building 19. One Way Communications

  • Website
  • Website with newsletter
  • Website with pictures
  • Website with Audio &Video
  • Live Streaming services

20. 21. Two-way & Interactive

  • Email
  • Website with pictures (anyone can upload)
  • Website with Audio &Video (anyone can upload)
  • Church Blog
  • Church Social Network
  • Twitter stream
  • Text messaging
  • Mobile outreach/fundraising

22. 23. 24.

  • So what?


  • Do you have the time?


  • Does any of this have relevance for your community?


  • Do you have someone to help


  • Lets say you want to try


  • Where would you begin?

30. How to build the social experience?

  • Whats your social object? Make sure there is a there there. Give users a reason to rally. Why would someone come to your site?
  • From Erin Malone, 5 Steps to building social experiences


  • Give people a way to identify themselves and to be identified.
  • From Erin Malone, 5 Steps to building social experiences

32. Give people something to do From Erin Malone, 5 Steps to building social experiences 33. Enable a bridge to real life 34. Gently Moderate. Let the community elevate people and content they value. 35. Exercise Start by Asking the right questions

  • Who are your target audiences?
  • How do you want to interact with them?
  • How do they want to interact with You?
  • What fears (or excitement) does your community have around emerging technologies?
  • What tools are currently being implemented
  • How do you think you could use social media to help you and them?
  • What technology support resources are available to you?
  • Do you have a technology plan for the church?
  • Do you have anyone to manage your technology and/or social media?

36. Process

  • Educate yourself
  • Identify your influencers and advocates
  • Listen (dont talk)
  • Strategize Approach, tools, process, policies
  • Finalize
  • Implement
  • Get feedback (Measuring & Listening)
  • Revise
  • Listen again

37. Listening social media style 38. 39. Do

  • Engage Leadership
  • Demonstrate the possibilities
  • Listen
  • Tailor the tools to the people, not the people to the tools
  • Integrate with other communication approaches
  • Find someone to manage consistently
  • Set clear guidelines and expectations
  • Measure

40. Dont

  • Try all tools out to see what sticks
  • Think of social media as a one way communication platform
  • Use social media as distinct from other community building efforts
  • Try and keep up with it all
  • Be afraid of the negative
  • Be afraid to abandon what doesnt work
  • Be afraid to experiment

41. And Remember

  • All communications strategies and tools must be driven by the needs and requirements of an audience NOT the needs of an organization.
  • FromWe Are Media toolkit

42. The Presentand Future 43. Resources

  • We Are Media
  • Tech & Spiritual Practice
  • ReligTech Wiki(
  • Religion & New Media Wiki
  • This presentation onslideshare

44. Additional Trainings & Support

  • From Oral to Digital : How Communication Technologies are Transforming the Church
  • The Future of the Church : How Spiritual Communities Can Remain Relevant in A Rapidly Changing Technology Landscape.
  • Customized trainings & Consultations

45. My Information

  • Paul Lamb
  • [email_address]
  • Tel: 510-815-6091
  • Twitter: @plamb
  • Text plamb to 41411