Building Communities In A Web 2.0 World

Download Building Communities In A Web 2.0 World

Post on 03-Jul-2015

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These are the slide from a talk I gave on 11/14/07 in Montreal, CA at Webcom-Montreal (webcom-montreal.com).

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<ul><li> 1. Building Communities In A Web 2.0 World Photo by Cammy Ambrosini</li></ul> <p> 2. Community Hasnt Changed 3. Community Hasnt Changed </p> <ul><li>No longer defined by geography </li></ul> <p> 4. Community Hasnt Changed </p> <ul><li>No longer defined by geography </li></ul> <ul><li>Wikipedia Debate - virtual community </li></ul> <p> 5. Community Hasnt Changed </p> <ul><li>No longer defined by geography </li></ul> <ul><li>Wikipedia Debate - virtual community </li></ul> <ul><li>Only the tools have changed </li></ul> <p> 6. Photo by Crow Girl 7. Photo by Ramzi Hashisho 8. </p> <ul><li>RL </li></ul> <p> 9. </p> <ul><li>;) </li></ul> <p> 10. 11. and Microsoft 12. and Microsoft </p> <ul><li>240M </li></ul> <p> 13. </p> <ul><li>240M </li></ul> <ul><li>1.6% investment </li></ul> <p>and Microsoft 14. </p> <ul><li>240M </li></ul> <ul><li>1.6% investment </li></ul> <ul><li>50M+ Active Users </li></ul> <p>and Microsoft 15. </p> <ul><li>240M </li></ul> <ul><li>1.6% investment </li></ul> <ul><li>50M+ActiveUsers </li></ul> <p>and Microsoft 16. and Google 17. and Google </p> <ul><li>900M </li></ul> <p> 18. </p> <ul><li>900M </li></ul> <ul><li>Ad Serving Only </li></ul> <p>and Google 19. </p> <ul><li>900M </li></ul> <ul><li>Ad Serving Only </li></ul> <ul><li>200M+ Registered Members </li></ul> <p>and Google 20. </p> <ul><li>900M </li></ul> <ul><li>Ad Serving Only </li></ul> <ul><li>200M+RegisteredMembers </li></ul> <p>and Google 21. 22. 23. 24. But how do you achieve success at building or growing your own community online? 25. 5 Ways To Effectively Nurture Your Online Community 26. </p> <ul><li>Straight Talk </li></ul> <p>5 Ways To Effectively Nurture Your Online Community 27. 28. 29. 30. Spammers:Piss Off 31. Spammers:Piss Off Slow Down Rockstar! 32. Spammers:Piss Off Done:) Slow Down Rockstar! 33. Ing Burger King 34. </p> <ul><li>Straight Talk </li></ul> <ul><li>Use Them </li></ul> <p>5 Ways To Effectively Nurture Your Online Community 35. 36. 37. Suggestions </p> <ul><li>Wiki </li></ul> <ul><li>Suggestion Board </li></ul> <ul><li>Message Board </li></ul> <ul><li>Email List </li></ul> <ul><li>Blog </li></ul> <p> 38. 39. 40. 41. </p> <ul><li>Straight Talk </li></ul> <ul><li>Use Them </li></ul> <ul><li>See and Be Seen </li></ul> <p>5 Ways To Effectively Nurture Your Online Community 42. Mario Sundar, LinkedIN Photo byMatthew Homann 43. 44. Visibility </p> <ul><li>Conferences </li></ul> <ul><li>Blogs </li></ul> <ul><li>Message Boards* </li></ul> <ul><li>Host Events </li></ul> <ul><li>MSM </li></ul> <p> 45. </p> <ul><li>Straight Talk </li></ul> <ul><li>Use Them </li></ul> <ul><li>See and Be Seen </li></ul> <ul><li>Tweak 3 </li></ul> <p>5 Ways To Effectively Nurture Your Online Community 46. Tweaks 3 </p> <ul><li>Tweak FAQs regularly </li></ul> <p> 47. Tweaks 3 </p> <ul><li>Tweak FAQs regularly </li></ul> <ul><li>Create great tutorials </li></ul> <p> 48. Tweaks 3 </p> <ul><li>Tweak FAQs regularly </li></ul> <ul><li>Create great tutorials </li></ul> <ul><li>Tweak site in answer to questions </li></ul> <p> 49. RedLightCenter.com 50. </p> <ul><li>Straight Talk </li></ul> <ul><li>Use Them </li></ul> <ul><li>See and Be Seen </li></ul> <ul><li>Tweak 3 </li></ul> <ul><li>Golden Rule </li></ul> <p>5 Ways To Effectively Nurture Your Online Community 51. Golden Rule 52. Golden Rule </p> <ul><li>Bribe Them </li></ul> <p> 53. 54. Golden Rule </p> <ul><li>Bribe Them </li></ul> <ul><li>Fast Response </li></ul> <p> 55. 56. Golden Rule </p> <ul><li>Bribe Them </li></ul> <ul><li>Fast Response </li></ul> <ul><li>Admit Faults </li></ul> <p> 57. 58. 59. Golden Rule </p> <ul><li>Bribe Them </li></ul> <ul><li>Fast Response </li></ul> <ul><li>Admit Faults </li></ul> <ul><li>Do It For Them </li></ul> <p> 60. 61. Golden Rule </p> <ul><li>Bribe Them </li></ul> <ul><li>Fast Response </li></ul> <ul><li>Admit Faults </li></ul> <ul><li>Do It For Them </li></ul> <ul><li>Keep It Simple </li></ul> <p> 62. 63. 64. 65. Photo by Stephen Eastop</p>