Building Communities Online: Facebook in 30 Minutes

Download Building Communities Online: Facebook in 30 Minutes

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With more than 600 million users, Facebook tops the charts as the worlds largest social network. Members build conversations with their friends, neighbors, and coworkers through personal profiles and interact with organizations and brands through pages and groups. After completing this workshop, participants will understand basic Facebook terminology, steps for creating a personal profile and a page, keys to posting engaging content and interacting with target audiences, and ways to measure success.This presentation was an Information and Communications Technologies (ICT) workshop for the College of Agriculture and Life Sciences at Virginia Tech on July 12, 2011.

TRANSCRIPT

  • Building Communities Online:in 30 Minutes
    presented by:
    Lori Greiner, Communications Manager
    Michael Sutphin, Writer
    Information and Communications Technology
    Professional Development Series, July 12, 2011
  • Overview
    What is Facebook and why be social?
    Steps for creating a profile and a page
    Keys to posting engaging content and interacting with target audiences
    How to measure success
  • Facebook By the Numbers:
    Facebook was launched February 2004
    As of July 1, there more 750 million active users, 151 million in the U.S. alone
    50% of the active users log on to Facebook in any given day
    The average user has 130 friends
    People spend over 700 billion minutesper month on Facebook
    Average user is connected to 80 community pages, groups and events
    More than 30 billion piecesof content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month
    About 70% of Facebook users are outside the United States
    Source: Facebook.com
  • Impact of Facebook
    Media
    Social
    Political
  • About Facebook
    Free to users
    Users can develop profiles, groups, and pages
    Users can communicate through public or private messages
    News feed wall
    Upload albums and photos
    Third-party applications
  • Profile/Personal Page
    • A way to portray yourself and connect and interact with friends
    • Off-limits to companies and nonprofit organizations