Building Communities Online: Facebook in 30 Minutes

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With more than 600 million users, Facebook tops the charts as the worlds largest social network. Members build conversations with their friends, neighbors, and coworkers through personal profiles and interact with organizations and brands through pages and groups. After completing this workshop, participants will understand basic Facebook terminology, steps for creating a personal profile and a page, keys to posting engaging content and interacting with target audiences, and ways to measure success.This presentation was an Information and Communications Technologies (ICT) workshop for the College of Agriculture and Life Sciences at Virginia Tech on July 12, 2011.


<ul><li> Building Communities Online:in 30 Minutes<br />presented by: <br />Lori Greiner, Communications Manager <br />Michael Sutphin, Writer<br />Information and Communications Technology <br />Professional Development Series, July 12, 2011<br /></li> <li> Overview<br />What is Facebook and why be social?<br />Steps for creating a profile and a page<br />Keys to posting engaging content and interacting with target audiences<br />How to measure success<br /></li> <li> Facebook By the Numbers:<br />Facebook was launched February 2004<br />As of July 1, there more 750 million active users, 151 million in the U.S. alone<br />50% of the active users log on to Facebook in any given day <br />The average user has 130 friends <br />People spend over 700 billion minutesper month on Facebook<br />Average user is connected to 80 community pages, groups and events <br />More than 30 billion piecesof content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month <br />About 70% of Facebook users are outside the United States<br />Source:<br /></li> <li> Impact of Facebook<br />Media <br />Social <br />Political<br /></li> <li> About Facebook<br />Free to users<br />Users can develop profiles, groups, and pages<br />Users can communicate through public or private messages<br />News feed wall<br />Upload albums and photos <br />Third-party applications<br /></li> <li> Profile/Personal Page<br /><ul><li>A way to portray yourself and connect and interact with friends </li> <li> Off-limits to companies and nonprofit organizations</li></ul></li></ul>