building communities that love your brand
DESCRIPTION
Public relations institute of New Zealand presentation from May 2012, Auckand. -C suite media metrics -Resourcing for social media -Content marketing for direct sales -The power of play for curating engaging contentTRANSCRIPT
Creating communities that love your brand
May 2012Auckland
@xero @cjlambert
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Community
• Social objects• Channel strategy• Audience• People• Play
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Investment mix
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Channels and tactics
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Content marketing maturity model
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Resourcing – one day
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Resourcing
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Focus on audience
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Tell your stories
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Social objects
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Xero channels
twitter.com/xero
Blog.xero.com
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Encourage discussion
facebook.com
Xero community
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Amplify the audience
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Give to get
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Xero Channels
Google +
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People and faces
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Call to action
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Playground
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Playground
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xero.com/careers
@xero @cjlamberthttp://courtneylambert.co.nz
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