building community: tips for success

24
On your blue Post-It, list 1 item of growth that happened in the community of Bowdon this last year And you can’t use the meat processing plant On your pink Post-It, what 1 item would you like to see start/expand in the Bowdon community in the next 12 months.

Upload: glenn-muske

Post on 01-Dec-2014

204 views

Category:

Education


0 download

DESCRIPTION

 

TRANSCRIPT

  • 1. On your blue Post-It, list 1 item ofgrowth that happened in thecommunity of Bowdon this last yearAnd you cant use the meat processing plantOn your pink Post-It, what 1 itemwould you like to seestart/expand in the Bowdoncommunity in the next 12months.
  • 2. Glenn MuskeRural and Agribusiness Enterprise Development SpecialistNDSU Extension Center for Community [email protected], 2013Building Community:Buy Local and MORE!!
  • 3. Building Community:Buy Local and MORE!! Building Sustaining Growing Other??? Community City, zip code, shopping area??? Buy local Why? Economic Community Environment Examples and MORE! Conversation
  • 4. Building Community:Buy Local and MORE!! Building Sustaining Growing Other??? Community City, zip code, shopping area??? Buy local Why? Economic Community Environment Examples and MORE! Conversation
  • 5. Building Community:Buy Local and MORE!! Building Sustaining Growing Other??? Community City, zip code, shopping area??? Buy local Why? Economic Community Environment Examples and MORE! Conversation
  • 6. We know them when we see them?
  • 7. How do you stay connected?http://www.bowdonnd.com/
  • 8. Building Community2 self-examinations
  • 9. Building Community:Buy Local and MORE!! Building Sustaining Growing Other??? Community City, zip code, shopping area??? Buy local Why? Economic Community Environment Examples and MORE! Conversation
  • 10. Buy Local Why?Economic Money spent outside - $0 returns Money spent in local chains/franchises - $.43 sticksaround Money spent in local businesses - $.68 sticks around Correlated with increased household income of 10 25%And the funds that stay around circulate 1.6 to 2.4 timesNote: Buy local is not an economic goldmine. It helps.Gains also come from:
  • 11. Buy Local Why?Community Your family, friends and neighbors Support sports teams, community projects, localservice effortsEnvironment Less driving Less packaging Less land impact
  • 12. Buying Local Foods Same positives Dollars stay local, healthy,you know the farmer, food safety, etc. Average household spends $5300 on food What would happen if you shifted 1% 5%Kudos Bowdon Farmers Market is more than amarket. It is an event.
  • 13. Buy Local Better if: Needs, not wants Theme Examples of how it helps A team Long-term effort Must promote it and measure success
  • 14. Start- EasyMaintain- ToughMeasure- RareReport- Crucial
  • 15. Building Community:Buy Local and MORE!! Building Sustaining Growing Other??? Community City, zip code, shopping area??? Buy local Why? Economic Community Environment Examples and MORE! Conversation
  • 16. Examples and MORE! Capitalize on what brings people in Complementary items Sidney, NE Cabelas Supply needs - Medora Can you be a destination? Sturgis Streetscaping, store fronts and visual Cordell, OK Heritage and cultural opportunities Tri-County Germans from Russia effort Vacant stores program Use as opportunity Webster City, IA
  • 17. Examples and MORE! Events - DuckFest Agritourism Pretty Prairie, KS SIGNS Think creative
  • 18. Invite youth and retired (and everyone in-between) home to stay http://networkkansas.com/about/blog/ntks-blog/2013/05/29/inviting-youth-home-to-stay Spring clean-up day
  • 19. Who and How Who EVERYONE!!! Include all generations Provide training on how to be an ambassador In general In their job Give them: A tagline An elevator speech Talking points Locally driven e.g. Howard, SDIt is all about attitude!!!
  • 20. Random Thoughts Marked money Cooperative branding Focus on businesses you have to have (food)as opposed to those you would like (dentist) Remember A brand is a perception Build on feasibility, not local sentiment Dont let ___________ get in the way
  • 21. Think Outside the Box
  • 22. Find me at:[email protected]/smallbusinesswww.facebook.com/ndsuextsmallbizwww.twitter.com/gmuskewww.pinterest.com/gamuskewww.delicious.com/#gamuskeConversation