building consumer confidence in the age of data
TRANSCRIPT
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Building Consumer Confidence
in the Age of DataA Brief Introduction
Madeline Ross | @madelinekbr
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Data is everywhere.
“Big data is the foundation of all megatrends that are happening
today, from social to mobile to cloud to gaming.” - Chris Lynch, Vertical
Systems
“Information is the oil of the 21st century, and analytics is the engine.”
- Peter Sondergaard, Gartner Research
“Errors using inadequate data are much less than using no data at all.”
- Charles Babbage
The big data market is projected to top $84B in 2026.
-Wikibon
It’s estimated that by 2020, there will be 450 billion business transactions
on the Internet each day. - IDC
Aroound 2.5 quintillion bytes of data are created every day. - IBM
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Individuals are increasingly concerned about who is collecting their data and what is being done
with it.
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Location data is especially valuable for companies…
and especially sensitive for individuals.
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How can you address privacy concerns about your company’s use of data?
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This session will cover:
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Why privacy matters and how privacy protection can be a differentiator.
EXORCISING THE GHOST OF BIG BROTHER
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The most common triggers for individual discomfort and loss of trust.
WHERE ARE YOU LOSING TRUST?
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How product and marketing teams can work together to build consumer trust.
PRIVACY BY DESIGN
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How companies have incorporated privacy protection into their brand identity.
CASE STUDIES
Madeline Ross | @madelinekbr