building digital cities in italia
DESCRIPTION
This is the preso I will give this week in Trieste, Italy.TRANSCRIPT
Costruzione della Città Digitaledi Marc Canter
CEO di Digital City Mechanics
Constructing the Digital City
Jobs aren’t what they used to be…
• Can’t create enough NEW Jobs fast enough• Old model = 40 hours, go to office• New model = freelance, work at home, virtual• Computers are new hammer or screwdriver• How many freelancers?
Jobs non sono più quelli di essere ...
Hi-tech industry doesn’t care
• Digital Divide is not just solved by:– Free laptops, Net access and MS Office classes
• Digital Divide is really about:– Fear of computers, Fear of change
• Solution:– Get people to feel COMFORTABLE using
computers as their tools to make a living– Jobs for NORMAL people! NOW!
Hi-tech non si interessa
A System to create Jobs
• Hybrid of Technology and Sociology:– Community engagement– Sponsored projects– Open Software Platform
• Don’t just offer the tools, make sure they USE the tools!
• Normal people get value from on-line tech• Reoccurring, sustainable model
un sistema per creare lavoro
Simultaneous execution
• Meta– A worldwide system, mothership has the I.P.
• Entrepreneurial– A local subsidiary in a city or region
• Community – Projects– Specific projects that pay for the Jobs
• Individual– How it effects each person
Realizzazione simultanea
Disseminating Educational MethodologyDiffondere metodologia educativa
New kind of workforce training
• Provide Intermediate and Advanced courses– Pick up where beginning classes leave off
• Create local cyber-savvy workforce• ONLY work with the best and brightest!
Nuovo tipo di formazione della forza lavoro
3 kinds of workers on one Project
• Professionals– Lead project, mentor those below
• College educated, under-employed– Get a chance to put their skills – to work
• Un-employed, Students, Interns– A chance at a good job – which they’ll enjoy
3 tipi di lavoratori su un progetto
3 sources of funding
• Government, Foundations– Altruistic workforce training– Make government money more efficient
• Sponsored Projects– By “socially conscious enterprises”
• Platform revenues– Investment into the Platform and company
3 fonti di finanziamento
Lots of Revenue opportunities
• Viral marketing campaigns – for hire• Premium subscriptions• Marketplace %• Additional Video Help time• Personal Cloud services• Data Mining• Upsell media and webmercial services• SWAG, Event tickets
Un sacco di opportunità di guadagno
Bridge Disconnect between Government and it’s Citizens
• New PPP (Public-Private Partnerships) model• Involve Citizens in many ways• Provide REAL value and benefits• Create JOBS for NORMAL people!
Ponte di scollamento tra governo e dei suoi Cittadini
Education
An integrated system
On-line skills
Internships
Workshops
Video Help Desk
New methodology – uses on-line tools and points
Points
Nuova metodologia - utilizza strumenti on-line e punti
Focus su competenze immateriali necessarie per i liberi lavoratori
Focus on intangible skills needed for freelance workers
An integrated systemInterns placed into on-going projects
Train Trainers to Train
ProjectsGames
BizDirectory
VisualizationsSites
Videos
Learn by doingAll projects sponsored by local brands
Education
Imparare facendo
Insegnare agli insegnanti di insegnare
An integrated systemBuild trust in the neighborhoods
EducationProjectsCommunityEngagement
Live events
Tech Support
MarketplaceCitizens cluster around Projects and Events
- Citizens support new ways of learning- Trickle down effect
- “Content” channels flow
- Provide free tech support to community orgs- Support individual freelancers
Costruire la fiducia nei quartieri
An integrated system
EducationProjects
All activity leverages free open on-line platform
Aggregate:- Content- People- Services
CommunityEngagement
Platform
ChannelsSocial Media
Help deskMarketplaceBiz Directory
Tutte le attività sfrutta la piattaforma gratuita aperta online
An integrated system
EducationProjects
Entrepreneurial - Jobs
CommunityEngagement
Platform
Un sistema integrato
Open Software Infrastructure platform
• Built-in training curriculum
• Real-time Video Help
• Community Activity streams
• Online marketplace, Job board
• Community Timeline
• Community Media Channels
Software Infrastruttura
Balance between Altruistic & For-profit
• Free Community Engagement programs– Workforce training and Paid Internships– Live events and Senior Citizen interviews– Multimedia newsletters– Entrepreneurial activities
• Free On-line services:– 24/7 Video Help– On-line Marketplace and Business Directory– Community Tech Support
Equilibrio di altruismo e di for-profit
Lots of Multimedia projectsMolte di progetti multimediali
• Apps, Games, Promotions• Simulations, Visualizations• Business Directory Webmercials• Interactive Encyclopedias
ROI model: Digital City market
• Pick up where HW Infrastructure leaves off• Market currently $14B a year
– Broadband Infrastructure– Smartgrid– Security cameras– N.O.C.s
• Market estimated to grow to $50B+ by 2016• We show what to do WITH the bandwidth
The Business of “Digital Economy Ecosystems”
• Entrepreneurial culture• Online job market• Not just for companies, but individuals• Support Independent workers, freelancers• Collaboration, Communication, Commerce
Digitale Citta projecto in Trieste• Utilizzato a banda larga di Telecom Italia • Ha lavorato con il Sindaco Illy• Integrated, rich media UI design
Built on AJAX - 6 years before AJAX
Focused on family computing
Profile pages, Multiple personae
QTVR Shopping, Seniors interfaces
Embedded Apps
Real-time Video cams - in Clubs