Building Extraordinary Trust Into Your Everyday Life

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Refresh your trust-building and personal brand-building skills.


  • 1. Building Extraordinary TrustInto Your Everyday LifeJohn T. Perez, P.E.President Cognascents02 March 2011Houston OrganizationDevelopment Network Leadership Is Your Competitive Advantage

2. John T. Perez, P.E.Now:1. Great wife and four enjoyable children2. President of Cognascents leadership, strategy, delivery excellence, process safety consulting3. Currently enrolled in Rices Executive MBA program4. Member of Rice CHBE Alumni Advisory Board5. Board member of neighborhood civic association6. Active with Houston Livestock Show & RodeoPast:1. B.S. Chemical Engineering Rice University2. Rohm & Haas process engineer3. Berwanger process engineer / business development manager4. Celerity3 Engineering owner / PHA facilitator5. Lloyds Register President of Celerity3/Capstone Leadership Is Your Competitive Advantage 3. Brand Loyalty?1. Is there a brand you are loyal to?2. What is the product?3. Why are you loyal to the brand?4. What would need to happen to break the relationship?Leadership Is Your Competitive Advantage 4. Brand loyalty What are these? What do they mean toyou? What feelings do theyevoke? Do you trust them? Are you a go-to brand?1 Interbrand. Best Global Brands 2010. 2010 Rankings. Is Your Competitive Advantage 5. Guideposts1. What is trust?2. What is extraordinary trust?3. Why is trust important?4. How do you build it?5. No really, how do you build it?6. Key takeaways Leadership Is Your Competitive Advantage 6. What is trust?Remember these?Anything sound familiar? Persons belief (not fact?) Cultivated over time Competence Reliability Consistency Relevance (value similarity) Honesty Benevolence Vulnerable to others actions Reasonable expectation foranother to behave/decide inway beneficial to youLeadership Is Your Competitive Advantage 7. What is extraordinary trust? Persons belief (not fact?) Cultivated over time Competence Extraordinarily Reliabilitystronger ConsistencyRelevance (value similarity)HonestyBenevolence+ Seemingly perpetualpolitical capital Second nature Faith Vulnerable to others actions Reasonable expectation foranother to behave/decide inway beneficial to you Leadership Is Your Competitive Advantage 8. Why is trust important? Experience-based decisionrule that allows humans todeal with complexitiesrequiring unrealistic rationalreasoning Makes social life predictable(structure) Creates sense of community(belonging) Makes it easier for people towork together No hidden agendas No wasted time Leadership Is Your Competitive Advantage 9. Trust and LeadershipFind the Wind Framework 1 Laying the keel Knowing your center 2 Preserving the hull Watertight integrity of your organization 3 Taking the helm Setting and conveying the direction 3 4 Steering the boat Align and motivate6 5 Trimming the sails Innovation and delivery excellence 54 6 Knowing whos on board Relationships matter 1 2 Leadership Is Your Competitive Advantage 10. Trust and Your Organization 6 5Represent Innovation & Deliveryrelationships Excellence Marketplace Marketing & Sales 3Strategy &Communication 1 2 SelfLeadersOrganizationFlow of Traits, Values, & Culture-Setting4 Flow of Alignment & MotivationLeadership Is Your Competitive Advantage 11. How do you build trust?1. Know your excellent self2. Be your excellent self consistently3. Make decisions using moral compass4. Hold reasonable expectations of others (assumes expectations are clearly defined)5. Do not take advantage of others6. Be honest, fair, competentLeadership Is Your Competitive Advantage 12. How do you build it specifically?1. Define your excellent self2. Practice acting consistently authentic until it is a habit Rigorous decision-making process Playscripting Role-playing3. Instill structure and organization in all you do4. Be ever-vigilant for trust breakdowns Leadership Is Your Competitive Advantage 13. Define/Know Your Excellent Self1. Identify your strengths and weaknesses Assessment (MBTI, Hogan, Birkman, Insights, 360) Solicit input from friends and family2. Identify core values/virtues Remember that values have some ethical component Do not confuse values with behaviors Write them down verbalize them3. Safeguard against existing/potential character flaws Document practical development action plan Establish checks on biases Be open to and ask for help in changing behaviorLeadership Is Your Competitive Advantage 14. Acting Consistently Authentic1. Apply rigorous decision-making process Identify true problem Gather information Evaluate options and consequences of each Synthesize solution based on moralresponsibilities first Apply solution with integrity2. Practice, practice, practice! Leadership Is Your Competitive Advantage 15. Acting Consistently Authentic1. Playscripting and Role-playing Imagine potential situations What do you see? Write down script of integrity andprocess fairness Imagine the rest of the stage Write down play with cast andcharacters What do others see? Dress rehearsal2. Practice, practice, practice! Leadership Is Your Competitive Advantage 16. Instill Structure and Organization1. If you are out of control, then your behavior (i.e. decision- making) will be out of control and inconsistent2. Manage your time and commitments3. Dont make promises you cant keep!Leadership Is Your Competitive Advantage 17. Watch for Trust Breakdowns1. Dial up your emotional IQ and be aware of the feelings around you2. Engage your organization3. Genuinely listen4. Is this activity a blind spot? Then safeguard it!Leadership Is Your Competitive Advantage 18. Key takeaways1. Trust is a must2. Define your excellent self3. Safeguard your blind spots4. Dont make lazy decisions5. Playscript and role-play!6. Instill structure and organization7. Strive to be a go-to brand!Leadership Is Your Competitive Advantage 19. Sources1. Phillips, D.T. Lincoln On Leadership: Executive Strategies for Tough Times. Business Plus, Hachette Book Group: 237 Park Avenue, New York, NY 10017. Copyright 1992.2. Gentile, M.C. Giving Voice to Values: How to Speak Your Mind When You Know Whats Right. Sheridan Books: Ann Arbor, Michigan. Copyright 2010.3. Patterson, K. and J. Grenny, R. McMillan, A. Switzler. crucial conversations: Tools for talking when stakes are high. McGraw-Hill: Two Penn Plaza, New York, NY 10121-2298. Copyright 2002.4. Levine, M. et al. Lifescripts for Managers. Macmillan General Reference USA: 1633 Broadway, New York, NY 10019-6785. Copyright 1999.5. Kolbell, E. Lifescripts for Family and Friends. Pocket Books: 1230 Avenue of the Americas, New York, NY 10020. Copyright 2002.6. Jacobides, M.G. Strategy Tools for a Shifting Landscape. Harvard Business Review: January-February 2010.Leadership Is Your Competitive Advantage