building great products by devy pranowo
TRANSCRIPT
M I N D S E T
EmpathyUnderstanding
UrgencyFocus
MINDSET
EMPATHY
“ Opportunity lies in the place where complaints are. ”
Jack Ma
UNDERSTANDING
URGENCY
FOCUS
P R O D U C T L I F E C Y C L E
PRODUCT LIFECYCLE
LOOK FOR IDEAS EVERYWHERE
BUILD
MINIMUM VIABLE PRODUCT
Bare minimum feature
Simple, but complete
MEASURE
LEARN
V1 V2 V3
V2
V3
V1
ITERATE
M E T H O D S
Metrics
KaizenProduct Communication
METHODS
METRICS
Quality QuantityvsIndependent
from marketing (Rate %)
Dependent on marketing
(Total +/-)
Source: Datadog, Internal Tools, Google Analytics
KAIZENMeaning: Continuous Improvement
BIG results come from many small changes
accumulated over time
PRODUCT COMMUNICATION" User know what’s going on at our page.
" Just enough information to guide user go to next step with ease.
" Your page should speak. Don’t rely on help, blog or
banner.
" Typical e-commerce sales funnel: Discovery Product Detail Checkout Payment
“ Perfection is achieved not when there is nothing left to add, but when there is
nothing left to take away. ”
Antoine de Saint-Exupery
T H A N K Y O U