building learning communities with the blackboard community system™ presented by: lara oerter, sr....
TRANSCRIPT
Building Learning Communities with the Blackboard Community
System™
Presented By:Lara Oerter, Sr. Director, Blackboard Product MarketingPeter Van Tienen, Director, Blackboard Solutions Engineers
April 14, 2005
A word from our lawyers…
• Any statements in this presentation about future expectations, plans and prospects for Blackboard and other statements containing the words "believes," "anticipates," "plans," "expects," "will," and similar expressions, constitute forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the factors discussed in the "Risk Factors" section of our most recent 10-K filed with the SEC. In addition, the forward-looking statements included in this press release represent the Company's views as of April 11, 2005. The Company anticipates that subsequent events and developments will cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to April 11, 2005. Blackboard, in its sole discretion, may delay or cancel the release of any product or functionality described in this presentation.
Welcome
• Session Objectives:– Provide an overview of the key capabilities in the
Blackboard Community System– Discuss ways in which institutions are using the
Blackboard Community System
• Innovation– Clients are using Blackboard’s innovative
technology to build customized environments that meet their needs
Agenda
• Setting the Context• Capabilities of the Blackboard Community
System• How Clients Use the Blackboard Community
System– Academic Gateways– Online Education Communities– Enterprise Portals
• How Blackboard Works with Clients• Q and A
The Networked Learning Environment™
A true networked learning environment exists when any student or teacher can:
– view instructional content
– collaborate with educators
– evaluate academic performance
– access any learning resources at any time
to achieve their educational objectives.
MISSION CRITICAL
EXPLORATORY
TIME
SUPPORTED STRATEGIC TRANSFORMATIVE:THE NETWORKED
LEARNING ENVIRONMENT
Phase I Phase 2 Phase 3 Phase 4 Phase 5
• Course web sites
• Commercial enterprise course management system
• Online courses, organizations, and institutional services integrated with back-office systems
• A full online campus with learning communities and shared digital content resources
• When any student or teacher can view instructional content, collaborate with educators, evaluate academic performance, and access learning resources at any time to achieve their educational objectives.
INS
TIT
UT
ION
AL
GR
OW
TH
The Path to the Networked Learning Environment
MISSION CRITICAL
EXPLORATORY
TIME
SUPPORTED STRATEGIC TRANSFORMATIVE:THE NETWORKED
LEARNING ENVIRONMENT
Phase I Phase 2 Phase 3 Phase 4 Phase 5
INS
TIT
UT
ION
AL
BE
NE
FIT
S
The Benefits of aNetworked Learning Environment
Student Centered Learning
Access to High Quality Content
Instructor Efficiency
Anytime / Anywhere Access
• Too Much Information– Institutions have to SPAM their faculty and students – Too many online sources of information – most with unique passwords
• Too Little Communication– Services offered only in-person during normal business hours– Distance and commuter students disconnected from the community– Under-utilized mentors, advisors, and students communities
• Learning without Personalization– Online learning communities lack unique look and feel – Disciplines are unique but online learning is the same
• Commerce Mayhem– Many departments have no online purchasing of required academic
products and services– Departments have dozens of distinct insecure, complex and costly
solutions
Common Community Problems When Trying to Achieve a Networked Learning Environment
• Introduced in July 2000 as the Blackboard Portal System™• Name changed in October 2004 to reflect how software is being
used in the field to: – build learning communities
– provide information and services to those communities
• 350+ active clients have implemented the software:– Some use it in conjunction with other campus portals
– Some use it to as their main campus portal
Quick Facts
The Blackboard Community System
Connections:Community Building Tools• Campus
organizations• Student or faculty
associations • Community website
creation• Community
communications• Development and
management can be assigned to individual users or groups.
Connections:Portal Web Services• Self-contained portal
and/or service provider to multiple institutional portals
• Central point of access for academic and administrative activities
Connections:Channels / Modules• Deliver regularly
updated headlines and content to users
• Individual users can customize their personal web pages
• Availability of modules is role-based
• Deliver over 100 modules and channels
• Build an unlimited number of additional ones
Personalization:Role-based Information Delivery
An undergraduate student,
a faculty member,
or faculty on another campus.
a Biology undergraduate student,
• Targeted delivery of information and content based on institution role including:
– Portal tabs – Modules – Channels – Tools – Courses– Organizations
Personalization: Multi-Institution Branding and Management• Each schools can be
given their own domain and look-and-feel
• Each department can be given their own domain and look-and-feel
• Each group can be given their own domain and look-and-feel.
• Delegated Administration allows System Admins to assign administrative tasks to various individuals or groups
e-Commerce
• Charge for items via a student’s campus card or credit card including
– Services– Events – Merchandise – Courses – Organization
membership – Other items
• View their one-card account balance, transaction history, and deposit funds (when using Blackboard Transaction System™)
e-Marketplace
• Online storefront • Accepts Visa /
MasterCard / Discover / AMEX and campus one-card
• Create unified online campus shopping environment
• Delegate to multiple vendors
Academic Gateways
University of DurhamProfile• Higher Ed• Founded 1832• Stockton, Durham England• 13,000 students
Goals• Student/staff service within
an academic web presence• Reflects the individual
personalities of organizations
www.dur.ac.uk
http://duo.dur.ac.uk
University of South FloridaProfile• Higher Ed, Public Research
Institute• 41,000 students• Tampa, Florida• Building Blocks• Integrated w/ SCT Banner• e-Commerce in the future
Goals• Enhanced technology for
learning• Easy access to libraries• Student convenience
www.usf.edu
http://my.usf.edu
Online Education Communities
California State University, HaywardProfile• Higher Ed, Public School• Hayward, CA• 13,000 students• SCT Plus SIS
Goals• Community building• Student Performance
Management• Effective Communication
www.csuhayward.edu
http://bb3.csuhayward.edu
Phillips Exeter AcademyProfile• K12• Private School• Exeter, NH• 178 instructors,
1,400 students
Goals• Single login to all
web service/info•Decreased
communication costs• Extend vibrant
communities online
www.exeter.edu
http://blackboard.exeter.edu
Enterprise Portals
Seneca College
Profile•Higher Ed• Toronto, Ontario, Canada• 100,000 students from 75
countries, 90,000 part-time
Goals• Unified academic tools• Comprehensive single login• Rich & personalized
student services
www.senecac.edu
http://my.senecacollege.ca
University of South Florida
Profile• Higher Ed, Public
Research Institute• 41,000 students• Tampa, Florida• Building Blocks™• Integrated w/ SCT Banner
Goals• Student convenience• Student retention• Online commerce
http://my.usf.edu
www.usf.edu
How Blackboard Works with Clients
Client Objective• Minnetonka Public Schools wanted to
implement the Blackboard Community System to personalize their web site, thereby creating a powerful and dynamic communication link between the district and the community.
Blackboard Consulting Deliverables• Working with key stakeholders within the
school district, Blackboard Consulting developed a strategic framework for community building activities. This framework enabled Minnetonka to build and tailor its portal services to meet the ever changing needs of its user community.
Client Outcomes • Fully implemented Blackboard Community
System that will eventually replace their existing public website.
• Branded Blackboard® application that maintains the school’s identity and marketing strategy.
Closing Slide• Innovating Together in ‘05:
– Blackboard works closely with you to listen to what you want in our products– e-Learning is about more than just the course environment – it’s about
learning communities
• Resources Available:– This presentation will be posted on the Users Conference website– Webinars on Application Pack 3 and Release 7 coming soon!!– Join CommunitySite (http://communities.blackboard.com) for more
information on building learning communities
• Follow up Contact(s):– Lara Oerter [email protected] – Peter Van Tienen [email protected]
• IF YOU ONLY REMEMBER 1 THING:– Blackboard works with institutions to develop the technology to enable
learning communities