Building Learning Communities with the Blackboard Community

System™

Presented By:Lara Oerter, Sr. Director, Blackboard Product MarketingPeter Van Tienen, Director, Blackboard Solutions Engineers

April 14, 2005

A word from our lawyers…

• Any statements in this presentation about future expectations, plans and prospects for Blackboard and other statements containing the words "believes," "anticipates," "plans," "expects," "will," and similar expressions, constitute forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the factors discussed in the "Risk Factors" section of our most recent 10-K filed with the SEC. In addition, the forward-looking statements included in this press release represent the Company's views as of April 11, 2005. The Company anticipates that subsequent events and developments will cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to April 11, 2005. Blackboard, in its sole discretion, may delay or cancel the release of any product or functionality described in this presentation.

Welcome

• Session Objectives:– Provide an overview of the key capabilities in the

Blackboard Community System– Discuss ways in which institutions are using the

Blackboard Community System

• Innovation– Clients are using Blackboard’s innovative

technology to build customized environments that meet their needs

Agenda

• Setting the Context• Capabilities of the Blackboard Community

System• How Clients Use the Blackboard Community

System– Academic Gateways– Online Education Communities– Enterprise Portals

• How Blackboard Works with Clients• Q and A

The Networked Learning Environment™

A true networked learning environment exists when any student or teacher can:

– view instructional content

– collaborate with educators

– evaluate academic performance

– access any learning resources at any time

to achieve their educational objectives.

MISSION CRITICAL

EXPLORATORY

TIME

SUPPORTED STRATEGIC TRANSFORMATIVE:THE NETWORKED

LEARNING ENVIRONMENT

Phase I Phase 2 Phase 3 Phase 4 Phase 5

• Course web sites

• Commercial enterprise course management system

• Online courses, organizations, and institutional services integrated with back-office systems

• A full online campus with learning communities and shared digital content resources

• When any student or teacher can view instructional content, collaborate with educators, evaluate academic performance, and access learning resources at any time to achieve their educational objectives.

INS

TIT

UT

ION

AL

GR

OW

TH

The Path to the Networked Learning Environment

MISSION CRITICAL

EXPLORATORY

TIME

SUPPORTED STRATEGIC TRANSFORMATIVE:THE NETWORKED

LEARNING ENVIRONMENT

Phase I Phase 2 Phase 3 Phase 4 Phase 5

INS

TIT

UT

ION

AL

BE

NE

FIT

S

The Benefits of aNetworked Learning Environment

Student Centered Learning

Access to High Quality Content

Instructor Efficiency

Anytime / Anywhere Access

• Too Much Information– Institutions have to SPAM their faculty and students – Too many online sources of information – most with unique passwords

• Too Little Communication– Services offered only in-person during normal business hours– Distance and commuter students disconnected from the community– Under-utilized mentors, advisors, and students communities

• Learning without Personalization– Online learning communities lack unique look and feel – Disciplines are unique but online learning is the same

• Commerce Mayhem– Many departments have no online purchasing of required academic

products and services– Departments have dozens of distinct insecure, complex and costly

solutions

Common Community Problems When Trying to Achieve a Networked Learning Environment

• Introduced in July 2000 as the Blackboard Portal System™• Name changed in October 2004 to reflect how software is being

used in the field to: – build learning communities

– provide information and services to those communities

• 350+ active clients have implemented the software:– Some use it in conjunction with other campus portals

– Some use it to as their main campus portal

Quick Facts

The Blackboard Community System

Connections:Community Building Tools• Campus

organizations• Student or faculty

associations • Community website

creation• Community

communications• Development and

management can be assigned to individual users or groups.

Connections:Portal Web Services• Self-contained portal

and/or service provider to multiple institutional portals

• Central point of access for academic and administrative activities

Connections:Channels / Modules• Deliver regularly

updated headlines and content to users

• Individual users can customize their personal web pages

• Availability of modules is role-based

• Deliver over 100 modules and channels

• Build an unlimited number of additional ones

Personalization:Role-based Information Delivery

An undergraduate student,

a faculty member,

or faculty on another campus.

a Biology undergraduate student,

• Targeted delivery of information and content based on institution role including:

– Portal tabs – Modules – Channels – Tools – Courses– Organizations

Personalization: Multi-Institution Branding and Management• Each schools can be

given their own domain and look-and-feel

• Each department can be given their own domain and look-and-feel

• Each group can be given their own domain and look-and-feel.

• Delegated Administration allows System Admins to assign administrative tasks to various individuals or groups

e-Commerce

• Charge for items via a student’s campus card or credit card including

– Services– Events – Merchandise – Courses – Organization

membership – Other items

• View their one-card account balance, transaction history, and deposit funds (when using Blackboard Transaction System™)

e-Marketplace

• Online storefront • Accepts Visa /

MasterCard / Discover / AMEX and campus one-card

• Create unified online campus shopping environment

• Delegate to multiple vendors

Academic Gateways

University of DurhamProfile• Higher Ed• Founded 1832• Stockton, Durham England• 13,000 students

Goals• Student/staff service within

an academic web presence• Reflects the individual

personalities of organizations

www.dur.ac.uk

http://duo.dur.ac.uk

University of South FloridaProfile• Higher Ed, Public Research

Institute• 41,000 students• Tampa, Florida• Building Blocks• Integrated w/ SCT Banner• e-Commerce in the future

Goals• Enhanced technology for

learning• Easy access to libraries• Student convenience

www.usf.edu

http://my.usf.edu

Online Education Communities

California State University, HaywardProfile• Higher Ed, Public School• Hayward, CA• 13,000 students• SCT Plus SIS

Goals• Community building• Student Performance

Management• Effective Communication

www.csuhayward.edu

http://bb3.csuhayward.edu

Phillips Exeter AcademyProfile• K12• Private School• Exeter, NH• 178 instructors,

1,400 students

Goals• Single login to all

web service/info•Decreased

communication costs• Extend vibrant

communities online

www.exeter.edu

http://blackboard.exeter.edu

Enterprise Portals

Seneca College

Profile•Higher Ed• Toronto, Ontario, Canada• 100,000 students from 75

countries, 90,000 part-time

Goals• Unified academic tools• Comprehensive single login• Rich & personalized

student services

www.senecac.edu

http://my.senecacollege.ca

University of South Florida

Profile• Higher Ed, Public

Research Institute• 41,000 students• Tampa, Florida• Building Blocks™• Integrated w/ SCT Banner

Goals• Student convenience• Student retention• Online commerce

http://my.usf.edu

www.usf.edu

How Blackboard Works with Clients

Client Objective• Minnetonka Public Schools wanted to

implement the Blackboard Community System to personalize their web site, thereby creating a powerful and dynamic communication link between the district and the community.

Blackboard Consulting Deliverables• Working with key stakeholders within the

school district, Blackboard Consulting developed a strategic framework for community building activities. This framework enabled Minnetonka to build and tailor its portal services to meet the ever changing needs of its user community.

Client Outcomes • Fully implemented Blackboard Community

System that will eventually replace their existing public website.

• Branded Blackboard® application that maintains the school’s identity and marketing strategy.

Closing Slide• Innovating Together in ‘05:

– Blackboard works closely with you to listen to what you want in our products– e-Learning is about more than just the course environment – it’s about

learning communities

• Resources Available:– This presentation will be posted on the Users Conference website– Webinars on Application Pack 3 and Release 7 coming soon!!– Join CommunitySite (http://communities.blackboard.com) for more

information on building learning communities

• Follow up Contact(s):– Lara Oerter loerter@blackboard.com – Peter Van Tienen pvantienen@blackboard.com

• IF YOU ONLY REMEMBER 1 THING:– Blackboard works with institutions to develop the technology to enable

learning communities