building & managing the lifecycle of mobile apps for the enterprise
DESCRIPTION
This presentation covers the various options for creating mobile apps for iOS as well as other popular platforms including Android. The landscape is changing quickly, so we'll review everything from HTML5 web-only apps, cross-platform development tools, HTML-enabled "hybrid" apps, all the way to the full native XCode environment. We'll cover best practices for managing the mobile app lifecycle from design, beta, rollout, update management, to retirement. We'll also see a demonstration of how to deploy and manage mobile apps in an "enterprise" or corporate environment for iOS and Android. Originally presented at the Southland Mobile App Creators (SMAC) meeting November 9, 2011.TRANSCRIPT
The information and images contained in this document are of a proprietary and confidential nature. The disclosure, duplication, use in whole, or use in part, of the document for any purposes other than client evaluation without the written permission of Apperian, Inc. is strictly prohibited.
© Apperian, Inc. 2010. All Rights Reserved.!
The information and images contained in this document are of a proprietary and confidential nature. The disclosure, duplication, use in whole, or use in part, of the document for any purposes other than client evaluation without the written permission of Apperian, Inc. is strictly prohibited.
© Apperian, Inc. 2011. All Rights Reserved.!
Building & Managing The Lifecycle of Mobile Apps For The Enterprise Cimarron Buser!VP, Product Marketing!!Apperian, Inc.!
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This Webinar For Southland Mobile App Creators
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Twitter: @Apperian @SouthlandMAC
Direct Messages: “Chat Box” in Webinar Session
Or Shout Out
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A myriad of mobile app development choices
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Cross-Platform vs Functionality
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HTML Website
HTML+Mobile CSS
MobiFlex Antenna Webalo Pyxis Phonesai SAP
“Holy ��� Grail ??” Kurogu Kinvey Stackmob/Heroku
Red Foundry PhoneGap AppCelerator
Mono RhoMobile
Feature Phones (AD 2005)
Android SDK
Windows Mobile SDK
Xcode (IOS)
Functionality
Mul
ti-Pl
atfo
rm S
uppo
rt
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Religious Wars
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Religious Wars I: HTML5 vs “Native”
6!Source: http://www.html5rocks.com/en/mobile/nativedebate.html
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Religious Wars II: AppCelerator vs PhoneGap
7!Source: http://mobile.dzone.com/news/appcelerator-titanium-vs
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Fragmentation
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Platform Fragmentation
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• iOS!
• Android (Froyo, Gingerbread, Honeycomb)!
• BlackBerry!
• Windows Phone 7!
• webOS?!
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Device Fragmentation
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• 130+ Android handsets!
• 100+ Tablets announced!
• Sizes range from “postage stamp” to “wall”!
• Screen resolution has become an issue!
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Even Apple …
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• iPhone 2G, 3G, 3GS!• iPhone 4!• iPhone 4S!
• iPod Touch 1st, 2nd, 3rd, 4th gen!
• iPad!• iPad 2!
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Device Differences
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• Camera or not?!• Multitasking or not?!• 3G or not?!• GPS or not?!• Gyro or not?!
• Screen size!• Pixel density!• Storage capacity!• Memory limit!• Processor speed!
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Development Options
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• Native apps!
• Web apps!
• Hybrid apps!
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Native Apps
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• Highest level of polish!
• Difficult to keep cross-platform code in sync!
• Expensive and difficult to hire talent!
• Distributed through public app store or private
app catalog!
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Web Apps
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• Reaches largest market!
• But not on iTunes or Android Market!
• Single codebase!
• Distributed on the web!
• Can’t access device hardware!
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Hybrid Apps
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• Bundle Web resources in a native wrapper!
• Access network resources with Ajax!
• Progressive enhancement applies!
• Distribute through public app store or private
app catalog!
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Deploying and managing
“enterprise” apps
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Deploying and Managing Enterprise Apps
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The business to employee challenge
The mobile app lifecycle
Examples of app deployments
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The business-to-employee challenge
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The Business to Employee Challenge
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• Consumerization of IT • Single personal/work device • Increased mobility
Why can’t you make business apps like this?
Users IT
• Need a solution now! • Security is still #1 • Mobilize workforce with
minimum support cost • Need ability to create “secure
apps” and get reporting
How do I deploy and
manage Apps?
Dev
• Need starter apps • Little “Apple” or
“Android” experience • Mobile SDKs not built
for enterprise
Where do I start?
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Public “Stores” vs Private “App Catalogs”
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Consumer app focus Apps and updates are “optional” iTunes or Gmail account based
iTunes App Store or Google Market
vs. “App Catalog” approach Enterprise “in-house” app focus Apps and updates “mandatory” Corporate directory authenticated
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The mobile app lifecycle
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Mobile Application Management Approach
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Beta testing
Version rollouts
Feedback to developers from users
“Enterprise” extensions required
Create
Developers
Configuration
App provisioning & decommissioning
User management
Help desk integration
Deploy
IT Staff
Management dashboards
App Catalog for users
Reporting & Tracking
Application ratings
Manage
IT & Business Staff
Application Lifecycle
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Examples of app deployments
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Increase internal adoption of key sales apps
helped
Dramatically improved adoption of key internal apps
Reduces time to close sale from days to minutes
Used EASE system as key sales tool
Fortune 100 Technology Company
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Deploy game-changing retail app worldwide
helped
Increase revenue by 300% at counters
Roll out 20,000 iPads
Deliver a solution world-wide zero local IT touch
Save $2.5MM+ per year in direct IT costs
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About Apperian
Backed by top-tier venture firms
Company to Watch
Experienced team Strong customer base
Award winning product
2011 Product Finalist
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Thank you!
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