building public facing websites with sharepoint 2010 prepared for ilta’s sharepoint for legal...
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Building Public Facing Websites with SharePoint 2010
Prepared for ILTA’s SharePoint for Legal SymposiumJune 16th, 2010
George DurziPrincipal [email protected]://tinyurl.com/gdurzi
Agenda
• Why SharePoint• Architecting a Public Facing SharePoint Site• What’s new in SharePoint 2010 WCM• Building Blocks• Development Tools and Tips• Web Analytics and Search Engine Optimization
WHY SHAREPOINTChoosing the right content management system for your website
Ferrari
AMD
WMS Gaming
Why SharePoint
• You probably already own at least a piece of it• You probably already have it deployed• Leverage your existing investment• Leverage your development experience• Content authoring and approval workflow• Content deployment• Search
ARCHITECTING A PUBLIC FACING SHAREPOINT WEBSITE
Firewalls, Domains, Servers, Databases, and Accounts
Intranet Site Collection #1
Intranet Site Collection #2
Internet Site Authoring
Central Administration
Topology
Intranet SharePoint Farm
SQLExchangeActive Directory
SharePoint
Internet SiteCentral
Administration
Internet SharePoint Farm
Active Directory
SQLSharePoint
Topology
• Don’t do a single-server (standalone) SharePoint install– Can’t expand and add servers
• In the DMZ– Active Directory domain– SQL Server
• Leverage production Exchange server• Firewall rules
Backup Strategy
• Authoring environment– This is the master copy of your website• Use content deployment to recreate website
• Publishing environment– Restore from authoring environment– Need a different backup strategy than authoring
• Test! Test! Test!
Intranet Site Collection #1
Intranet Site Collection #2
Internet Site Authoring
Central Administration
Topology
Intranet SharePoint Farm
SQLExchangeActive Directory
SharePoint
Internet SiteCentral
Administration
Internet SharePoint Farm
Active Directory
SQLSharePoint
Licensing Implications
• Authoring Environment– SharePoint CAL
• Standard / Enterprise
• Publishing Environment– SharePoint for Internet Sites CAL
• Standard / Enterprise
– FAST Search– Windows and SQL Server licensing
• SharePoint 2010 for Internet Sites Edition Comparison
SharePoint for Internet Sites
BUILDING BLOCKSSite Definitions, Master Pages, Page Layouts, and Style Sheets
Start from Scratch, But
• Don’t bother with OOB templates• Build your own– Site definitions– Master pages– Style sheets– Content types– Page layouts
• Leverage SharePoint Community resources
Building Blocks
Building Blocks
Master Pages and Page Layouts
• Master Pages– 1 or 2
• Landing page• Content pages
• Content Types– 1 – very generic
• Page Layouts– Contain columns from the Content Type– Optimal number 5 to 7
• Less than 5 Content too generic• More than 7 Designers got a little carried away
– Consider maintenance
WHAT’S NEW IN SHAREPOINT 2010 WEB CONTENT MANAGEMENT
Authoring Experience
• Improved content editor• Office Ribbon• Improved browser support for authoring• Well-formed markup• Control what content authors can do• Improved reliability of Content Deployment
Rich Media Integration
• New web parts– Media– Video– Silverlight
• Support for streaming media• Specialized libraries for media assets– Tailored to images, video, etc.
• Still need to build your own Flash web part
What Else
• Managed Metadata tagging• Dynamic Content• Improved web analytics• Social tools– Rating– Tagging
DEVELOPMENT TOOLS AND TIPS
Who Does What
• Multiple ways to perform the same tasks• Developers – Visual Studio 2010– Site definitions– Master pages– Page layouts– Style sheets– Custom solutions and utilities– Deployment and build scripts
Who Does What
• Content Authors – SharePoint Designer 2010– Author content– Master pages– Page layouts– Style sheets– SharePoint Designer workflows
Development Experience
Content Authors
Developers
Content Ownership
• Neither way is more “right” than the other– Both are almost always used
• Who owns what?• What are the implications?– Source control – where does the content live?– Ability to recreate site from a starting point– Some content becomes obsolete immediately
after go-live– Backup strategy becomes even more important
Developers
• The code will change after the site goes live– Expect it– Plan for it
• Structure your WSPs accordingly– 1 big WSP with everything?– A separate WSP for every chunk of functionality?– Somewhere in the middle …
WEB ANALYTICSMeasure, Enhance. Repeat.
SharePoint Web Analytics
• Built in analytics are great for search– Search term hits and misses– Search best bets
• Built in web analytics – Good for raw usage stats
• Integrate 3rd party analytics, e.g. Omniture– Integrate tracking script into page layouts– Track behavior of users across your site
• Analytics may affect site performance
Search Engine Optimization
• Free webmaster tools– Google / Bing– Tells you what the search engines look for– Recommend fixes– Easy to implement
• Sitemap.xml• SharePoint URLs– Not the prettiest …– Implement search engine friendly URLs
Summary
• Decide is SharePoint is the right platform for your website
• Be aware of hardware, software, and licensing requirements
• Have a backup strategy• Identify roles of developers and content
authors• Several options for analytics and SEO
QUESTIONS
Building Public Facing Websites with SharePoint 2010
Prepared for ILTA’s SharePoint for Legal SymposiumJune 16th, 2010
George DurziPrincipal [email protected]://tinyurl.com/gdurzi