building quality experiences for users in any language

JOHN COLLINS • SENIOR WRITER • ATLASSIAN • @JRC_COLLINS

Building Quality Experiences for Users in Any Language

#stc16 • @jrc_collins

Users can create their own social network records within the application, adding photos and geolocation mark, noting friends, putting the Huskies and commenting on other notes. R U S S I A N B L O G P O S T, V I A G O O G L E T R A N S L AT E

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”#stc16 • @jrc_collins

Is this your content?


Of the global population

speak English as a first or second language

15%#stc16 • @jrc_collins

You’re failing your audience if you’re not concerned

about non-English readers.


How can we do better?


Some groundwork

© Oregon Husky – https://flic.kr/p/9jDEE | https://creativecommons.org/licenses/by-sa/2.0/


• Big cool statistic

• 2,569

• Add-Ons in Marketplace

The process of adapting internationalized software for a specific region or languageHTTP://EN.WIKIPEDIA.ORG/WIKI/INTERNATIONALIZATION_AND_LOCALIZATION


Localization


http://EN.WIKIPEDIA.ORG/WIKI/INTERNATIONALIZATION_AND_LOCALIZATION


• 2,569


HTTP://WORDTRANS.COM/2013/06/TRANSCREATION-VS-TRANSLATION/


A faithful and accurate adaptation of your text that basically says the same thing in another language.

Translation



• 2,569


HTTP://WORDTRANS.COM/2013/06/TRANSCREATION-VS-TRANSLATION/


An adaptation of your text with the goal of evoking the same reaction to your message from readers in another language.

Trancreation


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© Oregon Husky – https://flic.kr/p/9jDN1 | https://creativecommons.org/licenses/by-sa/2.0/

Lay a strong foundation


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Lay a strong foundation•Establish relationships with translators/vendors


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Lay a strong foundation•Establish relationships with translators/vendors•Create style guides for each localization


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Lay a strong foundation•Establish relationships with translators/vendors•Create style guides for each localization

•Create localized glossaries


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© Oregon Husky – https://flic.kr/p/9jFwW | https://creativecommons.org/licenses/by-sa/2.0/

Add quality content


Quality source content helps translators do a better job.


High quality content is automatically friendlier.


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© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/

Think like a translator


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Think like a translatorSTRUCTURE YOUR CONTENT WISELY


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Watch your substitutions

STRUCTURE YOUR CONTENT WISELY


Use <product name> to be more awesome.


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Don’t concatenate text



Click


ClickHelp+


ClickHelpto

++


ClickHelptoLearn more

+++


Click Help to Learn more

ClickHelptoLearn more

+++


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Re-use content



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CHOOSE YOUR WORDS CAREFULLY

Think like a translator


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Use short, simple sentences



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Use consistent terminology



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Avoid synonyms, equivalents, and metonyms



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Foil homonyms



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Foil homonyms•Date



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Foil homonyms•Date•Engaged



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Foil homonyms•Date•Engaged•Leaves



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Foil homonyms•Date•Engaged•Leaves•Net



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•Point



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•Point•Right



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•Point•Right•Type



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•Point•Right•Type•Stalk



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Don’t bow to homographs



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Don’t bow to homographs•Read



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Don’t bow to homographs•Read•Minute



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Don’t bow to homographs•Read•Minute•Does



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Don’t bow to homographs•Read•Minute•Does•Wind



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•Sow



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•Sow•Row



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•Sow•Row•Bow



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Don’t verb nounsor noun verbs



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Don’t verb nounsor noun verbs•Spend



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Don’t verb nounsor noun verbs•Spend•Ask



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Don’t verb nounsor noun verbs•Spend•Ask•Reveal



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•Fail



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•Fail•Invite



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Your turn


{number} results


The <person> moved Friday’s game to Saturday due to inclement weather.


Signing up for our new notifications

is a cakewalk!


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© Oregon Husky – https://flic.kr/p/agKR6 | https://creativecommons.org/licenses/by-sa/2.0/

Done?#stc16 • @jrc_collins

What about localization?

Avoid casual language, dude

Jokes don’t usually translate.

Avoid idioms like the plagueIdioms don’t translate, either.

Avoid humor

Some cultures value formality.


Friendly English&

Successful Localization


Remember transcreation?


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Done?#stc16 • @jrc_collins

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Done? No.#stc16 • @jrc_collins

http://www.elitereaders.com/wp-content/uploads/2015/09/funny-cropped-photos-7.jpg

Something’s missing …




… context#stc16 • @jrc_collins


Localization kitREFERENCE INFO



SOURCE FILESLocalization kit



HANDOFF SHEETLocalization kit


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© Oregon Husky – https://flic.kr/p/487RqS | https://creativecommons.org/licenses/by-sa/2.0/

You’re done!#stc16 • @jrc_collins

Questions?


Thank you!

JOHN COLLINS • SENIOR WRITER • ATLASSIAN • @JRC_COLLINS

building quality experiences for users in any language

Design