building rapport to subscribers

Building Rapport With Your Subscribers................................................................................................................................................................

------------------------------------------------------------------------------------------------------------------------------------------------(C) Richard Butler www.richardbutlerthesuccesscoach.com

BUILDING RAPPORT WITH YOURSUBSCRIBERS

One frustration that all internet marketers have is building a list. Some marketers willpay to buy a list, others will join free giveaways to try and build a list.

The number one mistake a lot of marketers make is they build a big list, and the straightaway they begin to email "offers" and "deals" to the list.

Now look at it from the point of view of the person on the list. They don't know who thisperson is but suddenly they get emails from them asking to buy this product or that product- that would turn anyone off!

Building rapport should be their first goal to win the subscriber. Believe me, it doesn’tmean that every subscriber is a customer. However if the subscriber gets to know you first,they will build up trust with you and then perhaps buy from you.

Your list can be a licence to print money - if you tend to it well. Like a flower you need to lookafter it.

One of the best ways to build relationships with your subscriber is to strengthen therapport between you and your customer.

Here are a few ways to achieve that:

• Keep in touch with your mailing list often.

It is good to email them often but of course be careful on what you send them. Be a friendto them. Send them tips and strategies that would help them succeed, make sure it’s free.Then 1 at a time, you can send them offers that will help them and also help you earn

Don’t mail them only when you need to promote a product. Regular contact is key asyou begin to "train" them to expect your emails.

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• Ask about their needs and concerns.

Every subscriber has certain needs. You might as well ask them what information theywant to receive from you. There is nothing wrong with asking, it is better than making awrong decision in sending emails.

• Send them gifts sometimes.

Like you, your subscriber also wants to get freebies like ebook, audios, videos, graphics oranything that would be useful for them. Again you can ask them as to what products andinformation that they may want to receive for free.

• Be personal.

Do not send a corporate email. They subscribe to communicate with you personally so donot be too business like when sending emails. As a tip, you can use first person wheneveryou end the email so that they may read it as a personal message. Remember all goodautoresponder services allow you to personalise the email with their first name

• Be educational.

As list owner, your subscriber assumes that you are an expert in your field. They view youas someone knowledgeable and like a teacher. Be credible in every word and phrases yousay. Make sure those words you send them have value.

Do not send emails just because you are scheduled to send emails. Spend time in creatingyour emails don't simply rush off an email without thinking about it.

It only takes one silly email to ruin your reputation with your list.

When you impart something of value to your subscribers, they will see you as a teacherand listen to what you say. This will come in handy when you want them to ‘listen’ to youand buy whatever you are selling.




Richard Butler is a business life consultant who helps people set up and market theirwebsites.

He runs two successful websites:

http://www.ebits.iehttp://www.richardbutler.ie


http://www.ebits.ie

http://www.richardbutler.ie

building rapport to subscribers

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