building relationships with your clients
DESCRIPTION
A presentation about how to reconsider your loyal customers and start reshaping your business around them.TRANSCRIPT
BUILDING RELATIONSHIPS WITH YOUR CLIENTS A shi7 from consumers to people
MEDIA FRAGMENTATION IS INCREASING
In 1971, the average person encountered approximately
500 ad messages a day.
1971 An average person
encountered approximately
500 ad messages a day
Media fragmentaHon is increasing
Today, that number is almost
5000 MAKING IT HARDER TO ENGAGE CONSUMERS
that number is
5000
TODAY
Contact becomes more complex
People are not listening anymore!
New technologies, fragmented media & a new generaHon of
EMPOWERED CONSUMERS are rapidly changing adverHsing
“Talking” to “consumers” has evolved from…
…to a real, direct conversaHon
So, idenHfy your brand lovers
Focus on your loyals instead of on acquiring new customers
Listen to what they say
Understand their feedback
Personalize your offers and make them relevant
Don’t aZempt to buy their loyalty
Instead, let them earn their rewards
Build it every day
Build it every day LasHng relaHonship with your customers are
your yet undiscovered gold mine
