building seo friendly websites

• Selecting Keywords

• Relevance – Start with the words and phases most relevant to your core business activity. You are looking for words that reflect the natural language of someone searching for information that about your products and services.

Designing an SEO Friendly Website

• Selecting Keywords

• Competition or Difficulty – How hard will it be to rank for the keywords you

identify? – For competitive key words, the competition may be

fierce. – A high volume keyword may have high competition. – Find a balance between volume and competition.


• Selecting Key Words

– Volume – The amount of traffic you will drive to your site is dependent on how many people search on that word.

– Google Tools that can help with estimating volume:

• Google AdWords can give you general guidance on keyword volume and competition.

• Google Alerts – sends email notifications of updated Google results for a search query or keyword.


Designing an SEO Friendly Website Google Alerts


• Keywords – Placement

• Optimize your page's rankings by prominently placing keywords in:– Page Titles– Page Text – Meta Description

Designing an SEO Friendly Website The Yoast SEO Plug-in for WordPress

• Images: Time to Load– The time a page takes to load is important to users and

to Google.

– TinyPNG uses smart lossy compression techniques to reduce the file size of your PNG files.

– Smush.it uses optimization techniques specific to image format to remove unnecessary bytes from image files.

– OptiPNG is a PNG optimizer that recompresses image files to a smaller size, without losing any information.


• See Yourself as Google Sees You– Making sure your website content is indexable and visible to

the search engines.

– You can check your content’s visibility using the following tools:

• The Google “cache” command will show you the way the web page looked when Google’s spiders indexed.

– Type the following in the Google search box: cache:<web address>

• SEO-browser.com - is an easy-to-use, comprehensive SEO analysis tool that lets you examine and understand the component parts of your web pages.

• MozBar - Exposes page elements with the Analyze Page overlay.


B2B SEO/Inbound Marketing

Ten Practices That Will Help Build Your Organic Search Results:

1. Get Social! - Moz (Formerly SEOMoz) released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. The study found that social media activity is correlated with higher Google rankings.



2. Start a Blog – Feed the beast—with fresh stories and content. According to Inbound Marketing software provider Hubspot, B2B companies that blog generate 67% more leads per month than those that do not.

– Make sure your Blog is under your website domain. • Like this: http://www.yourcompany.com/blog • Not this: http://www.blog.yourcompany.com.



3. Write Good Content – Your target audience includes spiders and humans. Develop content that focuses on how your training services solve problems for customers. Develop short case studies that tell how a customer found you, why they chose you over the competition. Include customer quotes. Crowdsource within your organization for content contribution.



4. Get Inbound Links – Google’s organic search rankings place high value on how many other websites link to your site. Get links from reputable, high-traffic sites. Identify influential bloggers who write on training related issues trade links with them.



5. Use Description Tags for each page of your Website. The Meta Description Tag is shown on the search engine results page as the summary snippet for your website. Use your 156 characters!



6. Get Listed on Free Business Directories such as Business.com and Manta. These directories are indexed by Google. Business.com’s directory has dozens of categories Including Sales and Management Training. Get listed in the right category and make sure your organization shows up when prospects are searching for your services.



7. Upload your PowerPoint presentations to Slideshare, the world’s largest community for sharing presentations. This will enable you to link your presentations to your social media channels including LinkedIn, Facebook and Twitter.



8. Create a LinkedIn Company Profile – Take advantage of a free LinkedIn listing for your college’s training services business. Integrate your social media feeds into your profile, embed targeted keywords in your company description and add compelling graphics to promote your products and services. Your listing will show up in Google search results.



9. Include “Share This” on Your Blog and Website – Making your relevant and compelling content sharable across the social web is a good way to improve your Google rankings. As you already know, social is all about sharing!

http://sharethis.com/publishers/get-sharing-tools



10. Distribute press releases about your business wins and other important announcements on a newswire service like PRNewswire. PRNewswire will optimize your press releases on their servers for the search engines. Place a link in your press release to your college website and track the traffic it creates.

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