building social products in india
DESCRIPTION
This is the presentation from my talk on 'Building Social Products' in India given at 2nd meet of Social Media Club Delhi.TRANSCRIPT
Building Global Social Products in India
Mayank Dhingra (@mayankdhingra)Social Media Club Delhi, 16th Jan 2010
http://mayank.name
Types of Social Products (from India)
Type Made In Made For Examples
Innovation India India Lifeblob, Lordofodds
Innovation India World Slideshare, iMo, Kwippy, Criticat,
Improvisation India India Bharatstudents, Allindians, Dilkholkebol, Bigadda, Powerpeer, Indianbytes, Bharatmarks, Dhingana
Improvisation India World Snockels, Minekey
http://mayank.name
Types of Social Products (from India)
Type Made In Made For Examples
Innovation India India Lifeblob, Lordofodds
Innovation India World Slideshare, iMo, Kwippy, Criticat,
Improvisation India India Bharatstudents, Allindians, Dilkholkebol, Bigadda, Powerpeer, Indianbytes, Bharatmarks
Improvisation India World Snockels, Lifeinlines
Majority Products from India
http://mayank.name
Kwippy.com
is an easy and fun way to share you Gtalk, Yahoo and Facebook status messages with your friends and have interesting conversations over them. Kwippy offers a great platform for conversations by bringing out the best of forums, blogs and microblogs.
http://mayank.name
Kwippy - Timeline Started working towards the end of 2007
Beta Launch for close friends around Christmas, followed by allowing people to request invites
Got traction in Indian and International Media
User Base crossed 20,000 mark
VC funding/acquisition talks didn’t quite materialize
Uncertain times and an untimely break.http://mayank.name
Kwippy : Features
• Lets you save Gtalk,Yahoo and Facebook statuses.• Has no character limit for updates/kwips. • You can follow RSS feeds via your IM i.e. you can get
blog updates and even twitter mentions on your IM• User friendly permalinks with time stamp for ex:
kwippy.com/mayank/kwips/2010/01/16/141500• Invite to conversation for Virality.
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Kwippy : Press
• Kwippy was mentioned in Telegraph(UK), Economic Times(India), received nicely and Tata Nen Startup Awards and was voted as one of Top 25 Hottest Startups from India by Dataquest Magazine.
• Kwippy “almost” got Techcrunched
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Kwippy : Community
• Though small in size, the Kwippy community is one of the most involved and passionate there can be.
• Kwippy is one of the few sites(both Indian and International) that had a dedicated “Community Manager” based out of US.
• “10 minute guide to Kwippy” and http://kwippyluvrs.com (a fan site) were all community efforts.
• Kwippy is the only site we know which invited its users to contribute/share their experiences on the official Kwippy blog. http://mayank.name
Kwippy: Contemporary ProductsMicroblogging• http://www.snockles.com/• http://www.dilkholkebol.com/• http://www.bakbak.in• http://www.yougup.comLifestreaming• http://lifeinlines.com• http://Lifeblob.com
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Building a Social Product: Ingredients
• Concept: Innovation or Improvisation?• Appeal: Global or Local?• Capable Team• Business Model• Design/Usability• Virality• Scalability/Reliability
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Building a Social Product: Challenges
1) Building something that people like.(Concept, Skilled Team and Resources)
2) Ensuring that increasingly more people like what you have built.
(Inbuilt Virality, Marketing, PR, Community)3) Adding value while sustaining growth.
(Iterating regularly and Scaling)4) Aligning business interests
(Business Development, Sales, Tie-ups)http://mayank.name
Building a Social Product: Learning's• “What the eyes see, the ears hear, the mind
believes”–Gabriel, Swordfish (Visual Differentiation)
• Positioning Matters (Marketing is about perception)
• Features: Less is more (80:20 Rule)
• Bad Design, Usability and Reliability can kill
• It’s a Business, treat it like one.http://mayank.name
Links• Getting Real by 37signals
http://gettingreal.37signals.com/toc.php• Can India “Jugaad” its way to more angel
funding? http://www.techcrunch.com/2009/11/29/india-angel-investors/
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Thanks !!!
Mayank Dhingra http://mayank.name
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