building software solutions using web 2.0 technologies

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Building Software Solutions using Web 2.0 Technologies Panelists: Dave Strite Chief Information Officer, Biz-LX Elango Kanagaraji Head – Web 2.0 Specialization, Aspire Systems Moderator: Kanchana Rajagopalan Marketing, Aspire Systems For Webinar Audio, Dial in: Conference Line US: 1 888 436 6494/ 1 866 581 2411 (Toll Free) UK: 08000518866/ 08081681734 (Toll Free) Audio Conference ID: 37174681 Date: Thursday, November 19 th , 2009 Time: 11 AM ET/ 04:00 PM BST/ 09:30 PM IST

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Successful software vendors have always built products with a user-centric mindset. Traditionally, meeting the functional requirements of end-users would generally be adequate for a product\'s success. However, in today\'s Web 2.0 paradigm, it has become imperative for software vendors to design solutions that empower users in addition to addressing the basic functional needs. Hence, software vendors now build solutions that are more intuitive and allow users to access what they want instantly and at minimal number of clicks.

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Page 1: Building Software Solutions Using Web 2.0 Technologies

Building Software Solutions using Web 2.0 Technologies

Panelists:

Dave StriteChief Information Officer, Biz-LX

Elango Kanagaraji Head – Web 2.0 Specialization, Aspire Systems

Moderator:

Kanchana RajagopalanMarketing, Aspire Systems

For Webinar Audio, Dial in:

Conference Line

US: 1 888 436 6494/ 1 866 581 2411 (Toll Free)

UK: 08000518866/ 08081681734 (Toll Free)

Audio Conference ID: 37174681

Date: Thursday, November 19th, 2009 Time: 11 AM ET/ 04:00 PM BST/ 09:30 PM IST

Page 2: Building Software Solutions Using Web 2.0 Technologies

All phones are set to mute. If you have any questions, please type them in the Chat

window located beside the presentation panel.

We have already received several questions from the registrants, which will be

answered by the speakers during the Q & A session.

We will continue to collect more questions during the session as we receive and will

try to answer them during today’s session.

In case if you do not receive answers to your question today, you will certainly receive

answers via email shortly.

Thanks for your participation and enjoy the session!

Housekeeping Instructions

Page 3: Building Software Solutions Using Web 2.0 Technologies

Thought leader in Outsourced Product Development 1100+ product releases to date 80+ customers; 475 producteers 63% CAGR over the last six years Offices in Chennai (India), San Jose, CA, and London, UK ISO 9001:2000 certified

Awards

Ranked in the top 500 fast growing technology companies in Asia Pacific for 3 years in a row

Ranked 7th in BusinessToday Survey featuringthe Best Companies towork for in India in 2005

About Aspire

Page 4: Building Software Solutions Using Web 2.0 Technologies

Panelist

Elango KanagarajiHead – Web 2.0 Specialization, Aspire Systems

Currently heads the Web 2.0 Specialization Business unit at Aspire Systems.

Responsible for the business/product development in Consumer Internet and Software enabled business areas and manages all customer engagements from North America and Europe.

Actively participates in customer interactions and new customer acquisition and drives various value added initiatives for customers

Instrumental in defining Aspire's focus in Web 2.0. Closely monitors industry trends in Web 2.0 and collaborates with Aspire's Web 2.0 CoE to build internal expertise.

Elango has a Bachelor's Degree in Electronics and Communication Engineering from PSG Institute of Technology, Coimbatore

Page 5: Building Software Solutions Using Web 2.0 Technologies

What is Web 2.0?

Page 6: Building Software Solutions Using Web 2.0 Technologies

Web 2.0 Principles for Product

Services and not Packaged Software with cost effective scalability

Hard to re-create data sources that gets richer as more users start using it

Users as co-developers

Harnessing collective intelligence

Software above the level of Single Device

Lightweight User interfaces and service delivery

Page 7: Building Software Solutions Using Web 2.0 Technologies

Web 2.0 Product Architecture

Page 8: Building Software Solutions Using Web 2.0 Technologies

Web 2.0 Design

Architecture for Participation – not just software development, enhance your product by involving the users explicitly or implicitly

Data is the next Intel to your Product – hard to re-create data which is unique to your product

Network Effect – Design for hackability and re-mixability

Design to cooperate and don’t control – Offer light weight service interfaces, content syndication and re-use data of other services

Design your product from get go to integrate services across handheld devices, PC’s and Internet browsers

Page 9: Building Software Solutions Using Web 2.0 Technologies

Web 2.0 Techniques/Models

Mashups – Hybrid Product Development(Dashboard, etc.)

Widgets – Personalized content aggregation

Aggregation/Social Bookmarking – Content Categorization

Syndication – Data delivery

AJAX- Real time Data processing

Page 10: Building Software Solutions Using Web 2.0 Technologies

Technologies that enable Web 2.0 in your Software

AJAX Platform

JQuery YUI DOJO

Java Platform

JSF

Webstart

JavaFX

Adobe Platform

Flex AIR

Microsoft

Silver light

Flash

Page 11: Building Software Solutions Using Web 2.0 Technologies

Participative Web

FaceBook API

Linkedn API

Twitter API

Wiki

Liferay Portal

Sharepoint

Technologies that enable Web 2.0 in your Software

Page 12: Building Software Solutions Using Web 2.0 Technologies

Open Web Standards

REST

RSS

SOA

JSON/ATOM

Technologies that enable Web 2.0 in your Software

Page 13: Building Software Solutions Using Web 2.0 Technologies

Challenges with Web 2.0

Integrated UI Engineering

Developers creativity

Adherence to Global standards

Use of high bandwidth technologies when not required

RIA technologies limitations with browsers

Page 14: Building Software Solutions Using Web 2.0 Technologies

Dave StriteChief Information Officer, Biz-LX™

Technology professional with over 12 years experience managing software development and delivery

Prior to his current role, he worked for Safeco Insurance in Seattle managing $1M+ technology projects and delivered technology solutions for the second largest surety company in the United States

From 2000-2002, he was a Product Manager and Business Analyst for Captura Software, a start-up software company, which developed and marketed expense management software used by Fortune 500 companies

Dave has a Bachelor of Arts degree in economics with minors in mathematics and religion from Bucknell University, Pennsylvania, USA and an MBA from Darden Business School, University of Virginia, Virginia, USA.

Panelist

Page 15: Building Software Solutions Using Web 2.0 Technologies

Biz-LXTM and Ethics-LXTM

Biz-LX™ offers learning experiences that ask current and future business leaders to confront real-life situations in a safe virtual environment. These situations, authored by professors at the top of their field, are designed to test and challenge participants’ instincts for ethical decision-making, but in supportive and structured virtual learning environment.

Ethics-LX™ is a series of cutting-edge, online learning experiences that challenge students with the complex and ethically charged nature of managerial decision making in a global economy by fusing incisive, analytical learning challenges with broader issues surrounding the purpose and values of business enterprise.

Page 16: Building Software Solutions Using Web 2.0 Technologies

Store and deliver streaming video

Collect and report data input from

the users

Make it easy to support

Use open source software

Incorporate a shopping cart

Integrate with a payment vendor

Make it available on multiple devices

Provide scalability, security,

reliability and availability

How do you deliver a series of cutting-edge learning experiences to universities, corporations and individuals around the world via the internet?

And…

Delivering Ethics-LXTM

www.ethics-lx.com

Page 17: Building Software Solutions Using Web 2.0 Technologies

Delivering Ethics-LXTM

How do you create a community of actively participating users?

Use discussion boards

Employ RSS feeds

Integrate with social networking sites

Allow product rating

Encourage user-created content

Let users mine the data

Using Web 2.0!

www.ethics-lx.com

Page 18: Building Software Solutions Using Web 2.0 Technologies

Using Web 2.0

Flex

RIA

Javascript

AdobeFlash Zend

Integration

PaymentVendor

ShoppingCart RSS

Participative

ProductRating

DiscussionBoards

InteractiveReporting

User-authoredContent

Networking

Facebook

Twitter

Delicious

MySpace

Google

Digg

www.ethics-lx.com

Page 19: Building Software Solutions Using Web 2.0 Technologies

Rich content

Scalability

Ease of support

Viral Marketing

Community of users

User content

Data mining

Multiple platforms

Web 2.0 Benefits

www.ethics-lx.com

Page 20: Building Software Solutions Using Web 2.0 Technologies

Elango KanakarajiHead – Web 2.0 SpecializationAspire Systems E-mail: [email protected] Website: www.aspiresys.com

For more details

Page 21: Building Software Solutions Using Web 2.0 Technologies

Dave StriteChief Information Officer

Biz-LX™ E-mail: [email protected] Website: www.biz-lx.com

For more details

Page 22: Building Software Solutions Using Web 2.0 Technologies

Questions